In modern society, watches are no longer pure timekeeping tools, but fashion accessories that show identity and taste. No matter where they are, everyone is eager to show their face. Merchants grasped this point and hyped the noble pedigree of their watches, dividing watches into luxury goods and mass goods. Therefore, many people think that it is better to wear a watch below 20,000 yuan now.
Why 20,000 yuan as the watershed of the price of the watch? In fact, the brand price divide of watches is mainly divided into three brands: Longines, Omega and Rolex. And 20,000 yuan is only the starting threshold for Swiss watches. Watches below 20,000 yuan mainly highlight practicality, and watches above 20,000 are outstanding display.
Longines:
Longines is at the watershed between entry-level brands and luxury brands, and this grade of watch brands except for Tudor is basically priced at less than 10,000 yuan. Tissot, Mido, Seiko watches are only tens of millions, the main thing is the cost performance. Even if you spend about 20,000 yuan to buy Longines or Tudor, people will often tell you why not add 10,000 yuan to choose Omega. Longines and Tudor are also only suitable for low-key professions that do not reveal wealth.
Omega:
Starting from Omega, the display attribute of the watch has been fully exerted. Omega watches are a pioneering brand in the Swiss watchmaking industry with a history of 150 years. Its initial positioning is luxury watches, and its styles are very rich, Seahorse, UF, Constellation, Speedmaster and other series, each has unique characteristics and innovative design, for people to choose at will.
The cheapest butterfly series, the price starts at about 30,000 yuan. Many people who initially choose Longines or Tudor watch styles will choose this style after understanding the hierarchical classification of watch brands. And those with a little economic foundation will directly choose Omega to start.
Rolex:
Rolex belongs to the watershed between luxury watches and top watches, and brands with similar grades to Rolex will no longer be looked down upon. You can look up to the top brands and the bottom you can see the entry-level brands. So luxury watches, Wanguo, Cartier, and Rolex are the most popular.
Wanguo mainly focuses on formal watches and sports watches, while Cartier's models pay more attention to fashion design. Their models are dominated by a minimalist style. In fact, if you just compare the appearance of the watch, there is not much difference. But the positioning of brands can instantly raise their image in people's minds.
The functionality of watches is gradually ignored, and the brand effect has become the focus of people's attention. The essence of luxury is that through consumerism, you no longer pay attention to function, but fully pursue brand effect, willing to buy for high prices. Make your watch a fashion icon to express yourself. But choosing a watch should still do what you can, and don't lose yourself in the face of brand stratification.