Right now, it's the time for the 618 e-commerce mid-year promotion, but this time the situation is very special.
Almost all merchants are complaining that their spending power is far less than in previous years. Many merchants and anchors he knows say that the current consumption situation is very bad, the traffic is getting smaller and smaller, the orders are getting smaller and smaller, and everyone spends money very carefully.
In fact, even platform companies are very low-key, just doing a few small-scale activities, and not making a sea of people and attracting attention as in previous years.
How is this possible?
Many people say that consumers can't afford to buy things.
Everyone is penniless.
In fact, this is also inseparable from e-commerce, after the calm 618, the "super-speed" development of e-commerce eventually hollowed out China's real economy and the pockets of the Chinese people, and everyone became poor.
In recent decades, the "overspeed" development of China's e-commerce industry, almost a well-known thing, online sales, because of the low price, convenient and fast, welcomed by the majority of consumers, but everything has two sides, although the e-commerce industry has brought huge benefits to China, but this "overspeed" development, but led to a kind of overcapacity, the development of the real economy has a great impact.
In the period of "overdrive" development, the development of e-commerce has brought many benefits to the people and made the people mesmerized.
He had never seen anything so cheap.
E-commerce saves everyone a lot of money, but we never consider the drawbacks of e-commerce.
The "super-speed" development of online shopping makes everything in the market transparent, so that middlemen can not earn more profits, which is a good thing in itself, but the problem is that the speed of online shopping is too fast, and there is no buffer time for the real economy, manufacturing, and society, and the way of online shopping makes the price of online shopping more expensive, which makes the price of online shopping more expensive.
Low price is king!
The competition in the market is too fierce, and if you want to sell, you must compete for price.
Even if they are big stars and big anchors, they are not attractive enough, they cannot afford it, but the question is, how to reduce the price of the product?
Today's production processes are similar, many companies want to strengthen management, reduce labor costs, but as mentioned above, the process in the middle is basically transparent, coupled with the increasing requirements of live broadcast platforms and anchors for raw materials, many manufacturing companies are trying to reduce the amount of raw materials, such as made of steel, made of plastic, made of thinner steel plates.
That's why so many people complain that the quality of the current products is getting worse and worse, and the products that used to be used for a lifetime can be used, but the current products, only used for a few days, will deteriorate. It is because of the host's shouting that Chinese goods have been labeled as "cheap", and Chinese have also been labeled as "cheap".
Price wars are harmful, they are harmful.
The more we buy, the less we earn.
Eventually, we now have to develop a reluctance to even "cheap" web products.
This is also an important reason why 618 is so quiet this year.
Coupled with "speeding" online shopping, everyone can make money, but now only a few people can make money.
Several large e-commerce companies have integrated the entire supply chain, thus forming a unique situation, allowing them to do national trade without leaving home, once their business spread all over the country, millions of people are dependent on this to make a living.
Now, this part of the money is earned by a few enterprises, a few people, and most people have to transform, but the problem of "super-speeding" e-commerce is also applicable to various industries.
Even roadside markets are now subject to attacks by major Internet companies, which are pretending to be engaged in technological innovation, but in fact they are doing some indiscriminate business.
Obviously, this is perverse, but it is what it is.
The "super-speed" development of e-commerce has finally hollowed out China's real economy and the pockets of its Chinese people.
Unexpectedly, the development of our human race is so barren. It's just incredible.