Exercise allows children to learn persistence, patience and bravery, and also hone their will and strengthen their physique. For parents, how to sow the seeds of sports in their children's hearts and make them fall in love with sports, scientific sports, and safe sports is a difficult problem! It is understood that during the 618 period, the fitness mirror products represented by FITURE boiling magic mirror, the turnover in the first 4 hours exceeded the sales of last year's opening period. FITURE said that in addition to continuous enrichment and upgrading of functions and courses, it hopes to accompany the healthy growth of adolescents and children, help teenagers and children develop good fitness habits, and make physical exercise an effective help for new social trends.
With the continuous deepening of policy reforms such as "double reduction" and sports in the middle school entrance examination, parents' awareness of the value of sports has been continuously upgraded. According to the "2022 Public Fitness Behavior and Consumption Research Report" released by the China Sporting Goods Industry Federation, about half of teenagers have increased their sports consumption through their parents, and the pursuit of physical and mental health has become the most important reason for youth sports consumption.
However, the fitness of teenagers should follow scientific laws in order to receive good results. FITURE Magic Mirror strictly adheres to the principle of appropriate amount, gradually provides children with scientific exercise frequency, intensity and time through intelligent algorithms, and intelligently recommends different types of exercise courses to achieve the optimal exercise effect, so that fitness and entertainment are closely related, more likely to stimulate children's interest, so that fitness is no longer boring.
Especially for parent-child families, FITURE provides a comprehensive solution for youth sports. On the newly launched FITURE Magic Mirror Mini2 and all series of magic mirror series products, FITURE has focused on launching a large number of course content for parent-child people, working with national certified sports coaches and national happy gymnastics excellent judges to develop and develop systematic and targeted exercise courses based on the basic motor function, motor development and physical fitness of different genders in children, preschool and school age in the "Children's Physical Exercise Model". For example, science and puzzle children's sports courses such as English dancing exercises, Chinese style ancient poems, and ID cool street dance unlock new sports learning scenes for children of all ages through fun and immersive teaching.
In addition, the newly launched "Magic Plan" of FITURE Magic Mirror can combine the child's individual situation, based on all the course content in the mirror and AI interaction and algorithm system, as well as "black" technologies such as excessive oxygen consumption, excessive recovery, GAS model and other sports science theories, tailor an exclusive "magic plan" for children, and can be flexibly adjusted as the child's exercise data is upgraded.
According to the forecast of third-party research agencies, the home sports and fitness products market for children is just getting started, and will maintain double-digit compound annual growth in the next few years, which is a valuable emerging market for related enterprises. Up to now, FITURE has more than 50,000 paid users, and nearly 70% of users from families with children.
As a leading home fitness product in China, FITURE Magic Mirror not only brings positive and beneficial home exercise options for parent-child families, but also is committed to unlocking new sports learning scenarios for children of all ages through fun immersive teaching, satisfying the different sports of the whole family, and helping the whole family enjoy the happiness and fulfillment brought by sports dopamine!