China Audiovisual, the mainland's first state-level audiovisual magazine, was publicly released in Beijing on June 9, building a matrix of academic journals of China Central Radio and Television Corporation, together with Television Research and International Communication. Wang Xiaozhen, deputy director of the Central Radio and Television Corporation, together with the Publication Bureau of the Central Propaganda Department, the Network Dissemination Bureau of the Cyberspace Administration of the Central Committee, the relevant responsible comrades of the Study Times of the Central Party School, and representatives of local radio and television media, jointly launched the magazine.
With the approval of the competent state authorities, the periodical "China Radio" sponsored by the head of the Central Radio and Television Station was officially renamed "China Audiovisual" and publicly distributed at home and abroad. The headquarters will take this as an opportunity to promote the high-quality development of the journal matrix by continuously improving the theoretical height, academic depth and business exchange activity, and make new and greater contributions to the theoretical and practical innovation of the party's news and public opinion work in the new era and new journey.
Yang Hua, head of the Innovation and Development Research Center of China Central Radio and Television Corporation, introduced the matrix of China Audiovisual and the periodicals of the Central Radio and Television Station. She said that practice is like "water", theory is like "instrument", and discourse is like "potential". The headquarters is striving to build a new international first-class mainstream media with strong leadership, dissemination and influence, and actively promote the innovative development and creative transformation of China's excellent traditional culture, which needs an academic discourse platform that is more compatible with practice. The new edition of "China Broadcasting", which has been published for 30 years, is "China Audiovisual", which is a change that guards the tradition, innovates and inherits, follows the trend, rides on the trend, embraces the industry, and emerges from the new; It is also a "re-start" for the head office to explore the theoretical system of media integration under the new business format. It is hoped that with the help of this new publication, more people of insight will be attracted to jointly promote theoretical research with depth, sharpness, temperature and broad vision.
△Yang Hua, head of the Innovation and Development Research Center of China Central Radio and Television Corporation
Ni Yi, second-level inspector of the Publishing Bureau of the Central Propaganda Department and director of the Periodicals Department, congratulated the official launch of China Audiovisual on behalf of the Publishing Bureau of the Central Propaganda Department, and put forward specific suggestions to the magazine to strengthen theme publicity, strict quality control, strengthen academic guidance, and pay attention to development and innovation. He said that he is willing to work together with the journal-running units, relevant departments, experts and scholars to support the healthy and rapid development of China Audiovisual and the journal matrix of the main station.
△ Ni Yi, second-level inspector of the Publishing Bureau of the Central Propaganda Department and director of the periodicals department
Shi Wei, deputy editor-in-chief of the Study Times of the Central Party School, said in his speech that China Audiovisual of China Radio and Television Corporation focuses on the trend of the times of in-depth development of media integration, adapts to the development direction of the transformation of the broadcasting industry, keeps pace with the times, and takes the initiative to change. It is expected that in the future, we will further strengthen interaction and exchanges with the station, learn from each other in practical work, cooperate closely in development, and give full play to the important role of the central media in strengthening mainstream ideological public opinion in the general trend of in-depth media integration and development.
△ Shi Wei, deputy editor-in-chief of the Central Party School Study Times
Zhou Wei, deputy director of Guangdong Radio and Television Station, pointed out in his speech that "China Audiovisual" conforms to the trend of the times of media integration and development, highlights the important role of the "media vane" of the Central Radio and Television Corporation, and opens up a thinking position for innovative practices in the field of audiovisual communication for the national radio and television counterparts. We are willing to rely on the inaugural issue of "China Audiovisual" to further cooperate closely, develop collaboratively, share resources, and form a joint force to jointly promote the high-quality development of the radio and television industry.
△ Zhou Wei, deputy director of Guangdong Radio and Television Station
The brand-new "China Audiovisual" looks at the whole audiovisual media industry, collects industry trends, cutting-edge technologies, authoritative data, and classic cases in the field of global audiovisual communication, and appears as an authoritative publication of all media, providing a broad platform for academic exchanges to promote the development of the industry and unite industry forces. The magazine has columns such as "In-depth Observation", "Roundtable Forum", "Skill Space", "Creator Talk" and "Oral History", focusing on high-quality creative practices, media integration innovation measures and cutting-edge topics in the audiovisual industry. Track the integration and dissemination achievements of "thought + art + technology" of the main station, and crack the "code" of media technology innovation; Record the personal experiences of front-line editors, reporters and producers, and share creative inspiration and innovative ideas; Capture the thickness of history, emotional temperature, pursue the creative process of "old media people", and gather the memory ocean belonging to media people.
Responsible persons of relevant departments of the Central Radio and Television Corporation, responsible comrades of some local radio and television stations in Shaanxi, Heilongjiang, Jiangsu, Hubei and other regions, as well as representatives of major national news and communication academic journals and reviewers from "News Front", "China Reporter" and "Media" attended the event.
(Photo by Sun Nan)
Source: CCTV News, China Central Radio and Television Corporation