At the beginning of this year, BYD founder Wang Chuanfu talked about domestic market competition at the communication meeting, and said that BYD has pricing power in the 100,000-200,000 market, but it will not make others have no way to live. Even so, with the launch of the Qin Plus Champion Edition, it is still like a "heavy sword", constantly compressing the advantageous sedan market of the joint venture brand, and erecting the strategic banner of "equal price of oil and electricity" in the Chinese car market. Now, BYD's Song Family Champion Edition, which contributed nearly one-third of sales last year, is coming, and the Song Pro DM-i Champion Edition takes over the baton of "the same price of oil and electricity", with a pricing of 135,800 yuan to 159,800 yuan and five major subversions and four major renovations, entering the 150,000-class compact SUV market with fierce competition and wide product coverage, further compressing the survival space of competing products, and carrying out the subversion to the end.
Relying on the advantages of the system, the user threshold is lowered with the "five major subversives"
Different from the traditional vicious competition of "seeking quantity by price", BYD is based on more than ten years of "vertical integration model" cultivation, through independent research and development to gradually break through the core technology blockade of each key link, so as to build an industrial supply chain with independent enterprises as the main body, so as to achieve more effective control of manufacturing costs, and finally achieve the product advantage of "high price and high price".
Taking the Song Pro DM-i Champion Edition released this time as an example, the significant advantage is "fast, provincial, quiet, smooth, green". The DM-i super hybrid system allows it to enjoy the policy advantages of new energy vehicles, while most of the competing products at the same price are fuel versions, and new energy vehicles must be given priority under measurement. Even though some competing new energy vehicles enhance their competitiveness through terminal discounts, BYD also has the safety and reliability brought by DM-i super hybrid special power blade batteries. For example, the bottom of the battery pack designed with an all-aluminum package is also wrapped with a glass fiber shield to prevent the bottom from being bruised, and there is a body beam structure around the battery pack under the body, which can effectively protect the battery in the event of a collision, coupled with up to 64% of the proportion of high-strength steel and up to more than ten real vehicle collision verifications, so that users do not need to worry about collision safety and durability.
In addition, the Xiaoyun-plug-in hybrid special 1.5L engine equipped with the Song Pro DM-i Champion Edition is equipped with a permanent magnet synchronous motor, which accelerates in only 7.9 seconds, and the acceleration performance is comparable to that of a fuel vehicle 2.0T, while the fuel consumption level of 4.4L/100km in NEDC working conditions is only half of that of the same level of fuel SUVs, coupled with the 1090km ultra-long range of fuel vehicles with full fuel and electricity, which can greatly reduce the cost of vehicles and completely subvert users' awareness of fuel consumption and endurance of 150,000-class SUVs. In addition, the quietness brought by the double-layer soundproof glass, coupled with the electric-based system characteristics of DM-i super hybrid, allows users to have an incomparable quiet space and a light, smooth and comfortable driving experience of models of the same price, truly realizing the subversion and dimensionality reduction of traditional A-class fuel vehicles.
The product power is further improved to improve the user experience with "high gold content"
In order to cater to the ever-changing aesthetics of users, the Song Pro DM-i Champion Edition not only adds the distant mountains and green car colors full of oriental charm, but also iteratively renovates based on the dynasty family design language. In terms of details, the Song Pro DM-i Champion Edition breaks through the original front face layout, adopts a wider dragon scale hexagonal dot matrix grille, and is paired with a cascading air diffuser design in the fog lamp area on both sides, making the front face look more slender and impactful.
At the same time, the dynamic dragon waistline extending from the "dragon's whisker" to the tail on the side, with the 19-inch dual five-blade sports wheels, further enhances the sporty feeling of the whole car, coupled with the wide-body through-the-tail and dot matrix taillights, it is easy to grasp the preferences of young users. In addition, the Song Pro DM-i Champion Edition has been further lengthened and taller, with a length, width and height of 4738×1860×1710mm respectively, and a wheelbase of 2712mm, which is comparable to the size of a mid-size car, making the whole car more atmospheric and wide.
In terms of interior, the Song Pro DM-i Champion Edition has added a new Jingyue rice color scheme, with a weak contrast two-tone design, with a rectangular air outlet of the water charm screen, openwork door panel armrests and metal trim embellishments, so that the cockpit has the warmth and pleasantness of home. In addition, the soft and comfortable "dragon's backbone" in the front row is integrated to wrap the pressure relief seats, plus the backrest angle of the rear seats is adjustable by 98-118 degrees, and the rear seats are split 4:6 and fully reclined, which meets the needs of multi-scene travel and brings five-star travel enjoyment.
In order to further optimize the car experience, the Song Pro DM-i Champion Edition is equipped with a full-scene digital key, and the new support for Apple device NFC car keys, and this function is the only one in its class, covering the two camps of Apple and Android in an all-round way. In addition, the new car is also equipped with intelligent power-up and unloading functions, which optimize the start-up process, power on when unlocked, and power off when locked, improving the convenience of using the car. In addition, the Song Pro DM-i Champion Edition also closely follows the trend of "large screen narrow edge", equipped with 8.8-inch floating instrument cluster, and new navigation instrument function, and supports instrument navigation linkage, which is convenient for users to view navigation prompt information, coupled with the new 3D panoramic image function, and the feature-rich DiPilot intelligent driving assistance system to comprehensively improve the convenience and safety of using the car.
In addition, the Song Pro DM-i Champion Edition also decentralizes many practical configurations to the entry-level model, including panoramic sunroof, 6-way power seats for the main driver, dual-temperature zone automatic air conditioning, DiLink 4.0 intelligent network connection system, mobile APP cloud service remote vehicle control, mobile phone remote driving, CN95 high-efficiency filter, and has an independent mobile phone wireless charging area, multi-level adjustable ventilation/heating front seats, and an intelligent music cockpit that can link ambient lights, music, air conditioning, and theme interfaces, allowing users to "price and configuration" Grab with both hands.
It is worth mentioning that the pure electric range of the entry-level model of the Song Pro DM-i Champion Edition has been increased to 71km, with DC fast charging technology that can be charged to 80% in 30 minutes, which fully meets the needs of daily commuting pure electric commuting. At the same time, the new car also supports external discharge, the power can reach 3.3kW, there is no problem in using high-power appliances such as electric ovens and microwave ovens when camping in the wild, coupled with the on-board KTV and other functions that the new car has, it builds an easy and comfortable car experience for users with intelligence.
As the "Global New Energy Sales Champion" and "China's Passenger Vehicle Sales Champion" in 2022, BYD quickly seized the market highland with the accumulation of technology and opened a new era of oil and electricity price parity. As a star model responsible for sales, the Song Pro DM-i Champion Edition, a new member of the BYD Song family, as a fuel SUV disruptor, shapes the subversive strength of dimensionality reduction through price optimization, product power renewal and car experience upgrade, promotes the change of "oil and electricity", and brings users a more high-value A-class SUV choice in the market "knockout competition"!
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