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The United States has escalated its crackdown on mainland semiconductors, pulling more than 1,200 Chinese companies into the "entity list" roster. Previously, the United States also wanted to ban the sale of mainland WeChat, and Douyin was also blocked by the United States, which made many netizens say that we can also ban the sale of Apple.
However, it is always inseparable from the law of true fragrance, and in the first quarter of this year, Apple won the championship in the Chinese smartphone market with a market share of 20% and sales of 13.3 million units. In other countries, it is different, Russia and Turkey "banned" the sale of Apple phones, and Cook never dreamed that "sanctions" would come so quickly.
Apple was forced to "change its tune"
Although there are already many mobile phone manufacturers in China, and they also pay great attention to cost performance, Apple is popular in the Chinese market and has always occupied the top spot, especially after the decline of Huawei's mobile phone business.
Apple's ability to absorb gold is also quite surprising, after the global market value TOP100 was announced, Apple once again won the championship, with a market value of $2,787.6 billion that day. Therefore, Apple's Cook is also known as a shrewd businessman, Apple not only sells expensive mobile phones, but also obtains revenue through multiple channels.
For example, Apple tax, after buying an Apple mobile phone without sending a charger, means that it is for environmental considerations, and users also need to spend another amount of money to buy it on the official website. And some users said that Apple's mobile phone is now less and less as before, and in terms of innovation, it is like "squeezing toothpaste".
At the same time, Apple's charging port is also unique, using the Lightning interface. The reason why Apple is still using this charging interface is actually to make money, because with the protocol authentication authorization of the Lightning interface, Apple can earn billions every year, which is really lying to win.
This is why Apple has become a recognized and strong money-absorbing company. The European Union began to make a move, because Apple's unique charging interface cannot be used with Android, which undoubtedly caused waste. The European Union also requires Apple to unify the interface due to environmental concerns, otherwise it will be banned from entering the European market.
The mainland is also knocking on Apple, if it does not unify the interface and replace it with a USB-C interface, it may also be banned. Under a lot of pressure, Apple has finally "changed its words".
Directly ban the sale of Apple mobile phones
The mainland is still relatively tolerant of Apple, even if the mainland's Huawei has been treated unfairly by the United States in recent years, and has engaged in "decoupling and breaking the chain". However, Apple can still sell very hot in the Chinese market, and Apple is also interested in getting rid of its dependence on China, eliminating many Chinese suppliers in the past two years.
In contrast, Russia and Turkey, two countries, were more decisive and directly banned Apple phones. The Russian government has imposed a ban on civil servants from using iPhones while working. There is news that the United States invaded the iPhones of officials stationed in Russia from China and other countries, so Russia's move was due to security concerns.
However, Apple has denied cooperation with the U.S. government. In addition to Russia, Turkey has also banned the sale of apples. Because Turkey's fiat currency has been depreciating, Apple has also stopped selling products in Turkey. The Turkish side did not do it anymore, and directly chose to ban the sale of apples.
It can be said that Russia and Turkey were still very decisive and shot directly. This also caused Apple to lose part of the market. Although Apple occupies a very high market share in the domestic mobile phone market, it also has a certain market share in Russia and Turkey.
From the data point of view, Apple's market share in Russia previously reached 20%, but now it has shrunk by only 1%. This is not a favorable situation for Apple. Cook probably didn't expect the sanctions to come so quickly.
Write at the end
As the world's highest market value apple, Apple with the highest market share in the Chinese market should cherish the current situation. Apple is bent on the Chinese market, moving the supply chain to India, Vietnam and other places, and eliminating Chinese suppliers, so can it really completely get rid of the Chinese market?
It is necessary to know that the industrial chain of the mainland is relatively perfect, and the manufacturing process is relatively mature. Therefore, it also reminds us once again that the importance of independence and self-reliance, relying on other people's families, not only to make money, but also to do the thing of eating and smashing pots.