What was your first impression of your iPhone? I think many people's answer will be: high price! However, in fact, even though the price of the iPhone has been high, it is still used by about 250 million users in China today!
According to QuestMobile's 2022 China Smart Terminal Market Semi-Annual Report, the number of iPhone devices active in June 2022 was 21.7%, second only to Huawei's 25%, which also means that Apple has become the brand with the second most domestic users. Regarding this data, I believe that everyone can observe the situation of friends around you to know, according to the situation around me, Apple users are indeed very many!
Source: X Technology Lab
So, who is using the 5K+ iPhone at every turn?
Let's take a look at a few domestic analysis reports on iPhone users. The analysis data given by MobData in 2018 shows that Apple user portraits are mainly concentrated in four aspects, namely women, under 24 years old, high school education and below, and unmarried groups. In the analysis report given by Penguin Think Tank in 2019, more than half of the users are still women, and the age is still young, but the education has changed from high school and below to junior high school and below.
Source: X Technology Lab
Of course, this is all research in previous years, according to the willingness to replace the machine and Huawei's dilemma in the high-end market in recent years (data in June 2022 shows that Huawei users choose Apple the most when changing other brand mobile phones), I think it is certain that at present, there are still women in the domestic Apple users, and young users are the main body! You can also make a preliminary judgment on this according to the situation around you!
Why is there such a huge number of iPhone users in the country?
This brings us to the advantages (or mind) of the iPhone.
First of all, for objective reasons, we all know that Apple's mobile phone, with its powerful A-series processor and iOS system, is not only simple and easy to use, but also has always been imitated in fluency and has never been surpassed; In addition to hardware, Apple has its own APPStore at the software level, which is more secure, and Apple pays attention to user privacy.
In addition, Apple's mobile phone has a unique design, exquisite appearance, high quality, durability and value retention, and the brand's high-end positioning is deeply rooted in the hearts of the people, of course, these are also reflected in the price!
Let's talk about my subjective analysis, the reason why Apple mobile phones are used by many people, on the one hand, because the early Android mobile phones are indeed very crotch-pulling, and at the same time, the iPhone dimensionality reduction blow was born, so Apple laid a huge user base at the beginning.
Coupled with Apple's ecological closure, users are bound by the ecology, such as game account data is not interoperable, etc., so even if Apple innovates less, Apple is still the first choice, that is, the so-called loyalty, which also leads to the fact that even if the Android high-end machine is excellent, there is no way to shake how many fruit fans convert the camp!
In addition, there is consumer psychology, which is different for everyone, some people buy the iPhone to pursue its brand value, some people may be in order to satisfy vanity (this is still relatively common in the early days, especially in the group with low income), some people simply think it is easy to use and like to use. In short, it is not surprising that Apple's own advantages cooperate with marketing strategies and so on, and the number of users is stable!
Messi's gift to his World Cup teammates
Finally, I want to say that Apple's mobile phone is hot in the domestic sales is an indisputable fact, Apple users are also a fact, but the current Android high-end machine in many aspects is not inferior to Apple or even surpasses Apple, saying this is because there are still some fruit fans around the impression of Android mobile phones stuck a few years ago, think that lag is not good to use and so on. I also hope that everyone does not think that Apple is noble, just a tool, which is a status symbol? #Digital Lover##畅聊数码新品 #