In the Book of Poetry, the town's poetry collector interacts with tourists
The "May Day" holiday in 2023 has made many cities in China become "Internet celebrities" and successfully out of the circle. As Xi'an, which was selected as one of the top ten tourist yearning cities of "May Day", "Miss Tumbler", "Sheng Tang Secret Box" and "Water Poetry Collector"... These "explosive" cultural tourism IPs have attracted the attention of many netizens and tourists online and offline, and have come to Xi'an to check in and play.
During the "May Day" period, the mountains and seas of people in Xi'an's scenic spots proved the charm of Xi'an, a "city of tourism yearning", but how to turn "traffic" into "retention" and "Internet celebrity" into "long-term red" is a key issue that all cities need to think deeply about.
Heart for Heart Keep an eye on visitor satisfaction
"Hello, Guofeng Square, please go from this side." "I'll take a picture for you." "Little friend, don't worry, we'll help you." ...... Tourists who visit Shijingli Town on weekends may see a group of college students wearing red vests printed with the Fengdong New Town Volunteer Service Corps of Xixian New District, enthusiastically providing various services to tourists.
"We organize about 100 college student volunteers to come to the verse every weekend." Peng Chen, teacher of the Youth League Committee of Shaanxi International Business and Trade College, introduced to reporters. "Combining students' majors and interests, we divide volunteers into four teams to provide tourists with services such as photography, guidance, theatrical performances, and medical emergencies."
"The volunteers were not only enthusiastic but also very professional, offering to take pictures for us, and the angle and light were very good, which was great!" On June 3, Wang Min, who checked in at the umbrella wall in the Book of Poetry, happily held a photo that volunteers had just taken of their family, and told reporters.
"The students are very motivated, we use the professional knowledge we have learned to do volunteer service, and we are very happy to be recognized and affirmed by everyone." An from Shaanxi International Business College said.
In addition to innovative service initiatives to provide warm services for tourists, cities are also paying more and more attention to the experience of tourists.
"We value the opinions and suggestions of our visitors. Combined with the online review and the results of our research, on June 17, before the opening of Xi'an Maya Beach Water Park, we added shade facilities to bring tourists a better experience. Xi'an Happy Valley staff told reporters.
"In order not to let tourists go out of the scenic area with problems, this year, in addition to the traditional offline complaint telephone and customer service points, we have also set up more than 20 visitor evaluation QR codes in the visitor queue area, commodity catering points, public areas and other locations of the whole park, and tourists can submit their opinions online at any time." We have set up an online review word-of-mouth team to pay real-time attention and follow up to solve tourists' online complaints. Xi'an Happy Valley staff introduced.
In addition to Xi'an, the surrounding sister cities have also made new attempts to welcome visitors from all directions.
"I didn't expect to be able to park in the government compound for free!" On May 2, in the compound of the Ankang Municipal Government, Mr. Wang Li, a citizen of Xi'an, walked out of his private car with an unconcealable joy on his face. In order to facilitate tourists and citizens, many departments of Ankang City issued the "Ankang Central Urban Area Rest Day Open to the Society Internal Parking Plan of Organs and Institutions", in the municipal party committee, municipal people's congress, municipal government, municipal CPPCC and other municipal organs, the first batch of 866 parking spaces to provide free public parking services to the society, and at the same time open public toilets free of charge.
Pay attention to the feelings of tourists, provide warm services, let service upgrades be reflected in all aspects of details, and provide long-term good experience and feelings for tourists, so that every visitor can become a new ambassador of the city, and only then can the "net red" city become a "long-red" city.
Then the city that has to be mentioned here is Zibo. According to the "2023 May Day Travel Data Report" released by Ctrip, driven by the phenomenal traffic of "Zibo BBQ", the number of hotel bookings in Shandong Province increased by nearly three times compared with the same period in 2019, ranking first in the country. Hotel bookings in Zibo increased by more than 10 times compared with the same period in 2019, ranking among the top five most popular cities for hotel bookings in Shandong Province.
Cultivate culture and optimize the supply of tourism products
Culture is the soul of tourism. Behind the hot "May Day" cultural tourism market is the city's fresh practice and inevitable choice to do a good job in the integration of cultural tourism.
"BATTLE ON THE BOAT WITH THE TOWN'S POETRY COLLECTOR, SHOW OFF THE POETRY SCRIPTURE, GUESS THE NAME OF THE POEM, AND TELL JOKES FOR FUN INTERACTION." These are just the tip of the iceberg of the town's exciting activities in the Book of Poetry.
Poetry in the line, flower appointment, flower god season, ancient style tour... In this poem, the "May Day" holiday flower garden planned by the town is so beautiful that even the name of each event is so beautiful that people can't take their eyes off. A total of 14 themed cultural activities in three series, including "Poems" to run poetry collectors' interaction, "Fun Tune Spring Light" fingertip party, Huimin Yale, chasing music collection, poetry scripture talk Xiang Street interpretation, "Lying Flat Assembly" lawn camping life festival, Shilifeng River long scroll graffiti, comic painting, national style Taiwan ancient style dance, guqin museum guqin performance, etc., attracted more than 15,000 tourists to visit and check in.
"As the country's first poetry theme characteristic town, Shijing allows everyone to see the poetic rhyme in Wenmo through three series of activities of 'cultural series + festival theme + characteristic experience'." The town staff in the Book of Poetry told reporters.
It is understood that with the approach of the Dragon Boat Festival, Tongchuan City will hold the Dragon Boat Sachet Cultural Festival. "At that time, the Dragon Boat Sachet Cultural Festival will be used as the carrier to hold a series of publicity and practical activities, give full play to the role of 'culture to benefit the people', carry out a series of activities including sachet history classes, sachet culture publicity into campus, handmade sachet production, and carry out mass cultural and entertainment activities such as cultural exhibitions and performances to highlight the charm of culture." Tongchuan Museum staff said.
In the face of the upcoming summer vacation, Yinghu Scenic Area in Ankang City is not to be outdone. "In order to enhance the tourist experience and enrich the cultural heritage of the tourism experience, our scenic spot deeply explores the Hanshui culture and creates a full-dimensional cultural tourism experience. It is planned to launch folk micro-performances with the themes of Hanshui culture and southern Shaanxi culture in the summer. It includes elements such as Han and yellow tunes, dragon boat culture, Han River goddesses, and regional characteristics of Ankang, creating ancient rhyme scenes such as boating for wandering women, birds and birds, and love island piano, which will be divided into categories and presented to tourists in a beautiful form. The staff of Yinghu Scenic Area introduced.
With the recovery of the domestic cultural tourism market, digging deep into traditional historical and cultural resources and creating cultural tourism characteristic IP has become an inevitable attempt for cities to release the momentum of the cultural tourism industry. Only by continuing to make efforts in the deep integration of culture and tourism, optimizing and upgrading tourism products, and standardizing the order of the tourism market, so that everyone can truly feel the high-quality cultural and tourism services, can the "traffic" of the Internet celebrity city become the "retention" of the longing city!
Text/Xi'an Newspaper All Media Reporter Mou Rongrong Photo/Provided by Shijingli Town