DangDangDang
"Hui culture, hui shen live"
Digital RMB Cultural Purchase Campaign
It's officially launched today
The total amount of activities reached 25 million
Red envelopes are divided into denominations of 66 yuan, 88 yuan, 168 yuan, 520 yuan and so on
Do not set a consumption threshold, do not need to make a single and full reduction, directly deduct the use
Members of the public have registered to participate in the activities by appointment
Draws are drawn on time every Friday at 5pm
After citizens receive digital YUAN red envelopes
Online or offline payments can be made at designated merchants
Members of the public who do not win the lottery will automatically enter the prize pool of the next edition
There is no need to register again
Red envelopes are available for:
Book purchase, movie viewing, performance viewing, exhibition viewing, tour
Five major cultural consumption scenarios
# Hui culture, hui shen live #
On October 22, the "Hui Culture, Hui Shen Huo" digital RMB cultural preferential purchase activity was officially launched in Shenzhen Construction Bank Building, which is the first time that Shenzhen has issued digital RMB red envelopes to Shenzhen residents in the city, with a total amount of 25 million yuan, which can be directly used for five major cultural consumption scenarios of book purchase, movie watching, tourism, performance and exhibition. This is not only a "cultural welfare" given to the public, but also will effectively promote the revitalization of the cultural consumption market and benefit enterprises and citizens. Wang Qiang, member of the Standing Committee of the CPC Shenzhen Municipal Committee and director of the Propaganda Department, Liu Wenbin, deputy director of the Propaganda Department of the Shenzhen Municipal CPC Committee, Shi Weigan, deputy director of the Municipal Local Financial Supervision and Administration Bureau, Zhou Mingwu, deputy director of the Municipal Bureau of Commerce, Yang Yongqun, second-level inspector of the Municipal Bureau of Culture, Radio, Television, Tourism and Sports, Wang Ye, secretary of the Party Committee and president of the Shenzhen Branch of China Construction Bank, Peng Baiping, vice president of the Shenzhen Branch of China Construction Bank, and other leaders and guests attended the launching ceremony.
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Covering five major cultural fields
The total amount of red envelopes is as high as 25 million yuan
△The scene of the launching ceremony of the digital yuan cultural activity to benefit the people
Since last year, in order to alleviate the impact of the epidemic and activate the cultural market, the Shenzhen Municipal Publicity and Culture Fund has cooperated with a number of financial institutions and cultural enterprises to carry out a series of cultural activities to benefit the people, actively explored innovative measures such as "wenhui coupons", given full play to the guiding and guaranteeing role of the government in public cultural services, met the growing spiritual and cultural needs of citizens, and played a significant role in accelerating the recovery of the cultural industry and restoring cultural consumption confidence.
In order to further enrich the daily cultural life of the citizens, the "Hui Culture, Hui Shen Huo" Digital RMB Culture Purchase Activity was jointly organized by the Shenzhen Publicity and Culture Fund and the Shenzhen Branch of China Construction Bank, and will support the five major cultural consumption scenarios of Shenzhen citizens in the form of distributing digital RMB red envelopes. On the basis of the original four major cultural sections of book purchase, movie viewing, performance appreciation and exhibition, the "Tour" section has been added, which can be used to purchase tickets for many scenic spots in Shenzhen.
Liu Wenbin, deputy director of the Propaganda Department of the Shenzhen Municipal CPC Committee, delivered a speech at the launching ceremony
The event will issue digital RMB red envelopes totaling RMB 25 million. Red envelopes are divided into 66 yuan, 88 yuan, 168 yuan, 520 yuan and other denominations, do not set a consumption threshold, do not need to make up orders and full reductions, directly deduct the use. Citizens can register to participate in the activities by appointment, and the lottery will be drawn on time every Friday at 5:00 pm, and after receiving the digital RMB red envelope, the public can go to the designated merchants to make online or offline payments. Members of the public who do not win the lottery will automatically enter the next prize pool and do not need to register again. The participating merchants included nearly 200 bookstores, 278 cinemas, 16 theaters, 7 exhibition halls and 12 tourist attractions in the city, and welcomed more cultural consumer enterprises to join the event.
△ "Hui Culture Hui Shen Huo" digital RMB culture purchase activity was officially launched
Innovative digital yuan applications
Support cultural policies to benefit the people
The digital yuan is a retail digital currency issued by the central bank and positioned in cash payment vouchers (M0), which has the characteristics of payment as settlement, low cost and high security. In the future, the digital yuan will support the development of China's digital economy, enhance the level of inclusive financial development, improve the operational efficiency of the currency and payment system, and play an important role in building a new development pattern.
This event will introduce the digital yuan into the cultural consumption subsidy system, which can not only provide multi-dimensional and broad application scenarios for the digital yuan, promote and popularize the use of the digital yuan, but also bring customer traffic to Shenzhen cultural consumption enterprises. It also uses the advantage of zero handling fee to reduce costs and increase efficiency for enterprises, and at the same time provides Shenzhen citizens with cultural services in various forms and scenarios to benefit the people, so as to improve the people's sense of happiness and gain.
It is reported that since the launch of the digital yuan pilot work, the digital yuan operating institutions represented by the Shenzhen branch of China Construction Bank have expanded ten application scenarios covering transportation and travel, government services, consumer poverty alleviation, farmers' markets, housing leasing, commercial supermarkets and catering, people's livelihood services, medical and health, education and training, supply chain finance, etc., to create a diversified digital convenience payment ecology and let safe and convenient financial services penetrate into life.
The first draw is coming at five o'clock this afternoon
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Source 丨Shenzhen Yiwenhui