Banu's sky-high potatoes still have a set meal? Three months have passed since the sky-high potato turmoil, and recently, Banu announced the launch of a high-priced potato set meal, and during the low peak period of dining, customers can get potato-based gifts, perhaps this is Banu's final response to this sky-high potato incident.
But high-end catering starts to deliver dishes and sell set menus, will the public pay?
1. Not to reduce your value, but to welcome more voices
The current catering market is no longer a blue ocean in the past, but a sea of blood that competes for life and death, and divides the market.
Throughout today's catering market, there are many precedents for high-end catering to launch affordable packages, the always expensive summer palace has launched a takeaway package of less than four discounts, and Cuiyuan has also launched a one-person meal set for white-collar workers, which is also affordable and close to the people.
Five-star hotels, Michelin, and Black Pearl restaurants have put down their positions in order to pursue customer orders and sales, and now Banu has also "reduced its price" to make a free set meal, is it unable to bear the overwhelming Internet public opinion? Ready to take the people-friendly route like Haidilao?
In fact, as early as May 5, "LatePost" talked to Du Zhongbing, the founder of Banu, and conducted an exclusive interview on the potato incident and the beginning and end of Banu, and Du Zhongbing, the founder of Banu, said: "Because customers are saying that we are expensive, so, stagger the peak meal, in the leisure time, on a relatively cheap set meal, this is great, the best of both worlds." ”
From the interview, we can see that the founder of Banu has long planned to respond with a sky-high potato set, and this sky-high potato set is not to reduce the price to attract traffic, but to let more people deepen their understanding of Banu by sending dishes.
It is a window for Banu to communicate with potential customers, and it is also a starting point for new customers to get to know the Banu customer base and experience another lifestyle.
In the face of different voices from the outside world, high-end catering options launch a variety of forms of feedback, on the one hand, it can maintain regular customers, let them have more choices, on the other hand, it can also accept more voices, so that affordable consumers can experience whether it is expensive or an IQ tax exclusively for the rich.
Catering marketing, not discounts, nor losses to make money, but to consider the needs of customers, customers love to come, take the initiative to give money.
2. Good business, speak for the product:
Banu's gift this time is not only to give back to consumers, but also to justify the sky-high price potatoes, so that consumers can experience the quality of Banu's sky-high potatoes.
Banu's so-called sky-high potatoes were carefully selected by founder Du Zhongbing through Dr. Liu Jie of potatoes from black-core potatoes, red-core potatoes, this potato and that potato.
Most of the hot pot restaurants on the market use relatively low-priced red heart potatoes, but the taste is very general, while the potatoes in Ulanqab have a good taste and a powdery texture, and there is a natural gap with other varieties of potatoes.
As for the re-listing that later made a lot of noise, it was actually a little paranoid thinking of the founder.
As the previous founder Du Zhongbing expressed, he can't accept the behavior of cutting potatoes because of online public opinion, in his opinion, it is abnormal for a hot pot restaurant to have no potatoes, but he can't accept other ordinary potatoes.
Banu's potatoes are not selenium-rich potatoes, but a good potato, and it is a potato with a relatively high selenium content, he was selected from many potatoes and came to the public, and should not lose the opportunity to continue to show delicious in front of the public because of the stigma of the Internet.
The most fundamental respect for the ingredients is to carry forward the ingredients themselves, so Banu will launch a sky-high potato package, in order to let more people understand that sky-high potatoes are not really sky-high, and Du Zhongbing, who insists on quality, selects it from a bunch of potatoes, which is enough to prove its excellent quality.
3. Refuse excessive marketing and adhere to product-oriented:
Every time Banu is mentioned, the topic that cannot be avoided is Haidilao.
"Service is not excessive, everything is exquisite" this slogan has been repeatedly accused of touching porcelain Haidilao, and even caused a wave of public opinion many times, we do not speculate about the intention of Banu, from the consumer's point of view alone, whether Banu or Haidilao service itself is no problem, but the service is out of the product is a problem.
Haidilao's services are meticulous, but Haidilao, which has made its services labeled, has no signature dishes has become the biggest problem limiting its own development, and once there is a gap in its services, it will inevitably usher in consumer public opinion.
Now all of Banu's actions are based on the needs of customers, based on the needs of customers, so is the re-listing of sky-high potatoes, and the launch of sky-high potato packages.
Catering, doing a good job of dishes is the duty, using good ingredients is the root of everything, if even the basic "Ben" is not done well, all marketing is in vain, Da Luo Immortal is unable to return to the sky.