On the morning of November 19, at the 2020 China New Media Conference held in Changsha, Hunan Province, Cao Zenghui, senior vice president and editor-in-chief of Sina Weibo, delivered a keynote speech with the theme of "Looking at the Future of All-Media Communication from Weibo Communication".
Cao Zenghui shared three trends in the development of new media: First, the diversified perspective of reporting. The new media form effectively breaks the traditional time and space restrictions, and its information sources and communication directions show a multi-dimensional three-dimensional spatial extension trend, especially the rapid popularization and coverage of short video platforms. The second is the all-mediaization of content. Today is an era where video is king, but video is not all, for the media content consumption demand, all-media is the ultimate goal of a complete media ecology, especially for the consumption of media content and communication participation. It is not only manifested in the presentation of multimedia content, but also in the dissemination, discussion and participation of content, including the provision of valuable and diversified information, rather than simple algorithm recommendation. The third is the matrix effect of propagation. As far as the media is concerned, it is not enough to rely solely on the blue V accounts of the media number and column number, and it is necessary to upgrade the matrix, especially the introduction of hosts, reporters, review experts and other roles to make the content more personality and attractive.
Xiaoxiang Morning News reporter Li Shu Li Qionghao
【Source: Xiaoxiang Morning News】
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