All of China's ice and snow national teams are stationed on social platforms, bringing stars closer to ice fans

The scene of the signing ceremony Is provided by the organizer

Beijing, December 30 (Reporter Yue Chuan) The Winter Sports Management Center of the State General Administration of Sport (hereinafter referred to as the "Winter Sports Center") officially signed a contract with Weibo on the 29th, which became the "media partner for the promotion of China's ice and snow culture", and the Chinese ice and snow national team all entered the Weibo platform.

"Brushing Weibo every time the competition" has now become a "fixed" action for netizens to watch and discuss sports events. Through the platform of Weibo, not only can you see the professional competitive image of athletes on the field, but they will also share their own off-field side with the majority of users to show the positive energy image in life.

According to the data provided by Weibo, this platform has gathered hundreds of Olympic champions and 188,000 sports certified users, including Shen Xue, Zhao Hongbo, Wang Meng, Zhou Yang, Gu Ailing, Wu Dajing, Xu Mengtao, Han Cong, Sui Wenjing and other winter sports stars, who have become the "top stream" on the Weibo platform.

According to the plan, the Winter Games Center and all the ice and snow national teams collectively opened official Weibo accounts to release preparation and competition information, publicize ice and snow activities, and interact with tens of millions of ice and snow enthusiasts to jointly promote Chinese ice and snow culture.

Wei Yuyu, deputy director of the Winter Games Center, said that this cooperation fully demonstrates the role of Weibo in helping the preparation for the Winter Olympics and the promotion and popularization of ice and snow sports, and driving more people to participate in ice and snow sports, marking the continuous deepening of cooperation between the two sides, and is an important measure to jointly disseminate the voice of China's ice and snow, show China's ice and snow power, and expand China's ice and snow influence.

Cao Zenghui, senior vice president of Weibo operations, said that from traditional competitive consultation to social sharing and interaction, to the public's personal participation, from event information to equipment evaluation and consumption, and then extended to sports education and training, social media has become the most important platform for the public to pay attention to and participate in sports.

"Weibo will use the influence of social media platform communication, deeply integrate core resources such as events, athletes, media, and users, give full play to its advantages in the field of social interaction and communication, promote the realization of the goal of "driving 300 million people to participate in ice and snow sports", meet the needs of users and audiences in ice and snow sports, and help realize the dream of a sports power." Cao Zenghui said.

At the same time, Weibo will also cooperate with the Organizing Committee of the China Ice and Snow Conference to become the "Social Media Partner of the China Ice and Snow Conference", and the two sides will be committed to spreading the public ice and snow sports and ice and snow culture more widely. Weibo's own IP event "Ski to the End of 2022" Ski Series will also join the China Ice and Snow Conference event system to open up points and formats. It is reported that the event has been held for four consecutive seasons, with a total of nearly 100 clubs and 10,000 players participating.

In addition, Weibo will also jointly create a "sports + education" model with the China Ice and Snow Conference, and the two sides plan to provide more events and training opportunities for primary and secondary school students across the country. At the same time, Weibo will support the popularization and promotion of ice and snow knowledge teaching materials for teenagers related to the China Ice and Snow Conference, and jointly build an education system for the popularization of ice and snow knowledge among Chinese teenagers. (End)