The impact crosses regions and ages, how to refine the golden signboard of "endless sound"?

New Music Industry Watch original article, unauthorized reproduction is refused

Author|Julik

Just last week, in the chorus of singers singing "Tomorrow Will Be Better", "Endless Sound Treasure Island Season" ended perfectly.

It is worth mentioning that "Endless Sound Treasure Island Season" won the first place in the four networks in the first episode of the broadcast, and the hot search topics and songs on the list have been superimposed with the broadcast of the program.

Following the "Hong Kong Music Season", "Treasure Island Season" has once again become one of the highest-rated music ensembles in the first half of 2023 in terms of popularity and word of mouth. In the past two years, "Endless Sound" has also proved its brand strength as one of the most "playable" variety shows of the year.

Some people summarize the main reasons for the success of "Endless Sound and Treasure Island Season" as "pattern, details, feelings, and sincerity". If the pattern and feelings represent the spiritual level of the program, then sincere details may be the biggest production characteristics of this program.

From these feedbacks, it is not difficult to see that these four points seem to be the texture that the domestic music complex needs to achieve the most, and the audience most wants to get the perception from it.

Out of the loop is a trifle?

"Endless Sound Treasure Island Season" is really popular, and the fire is very prominent.

Throughout the season, many music stages appeared on the hot search list on the night of the show's broadcast and successfully got out of the circle. Among them, "Lanting Preface", co-performed by Na Ying and Ma Jiaqi, directly ranked first on the six lists of Weibo and Douyin after the program was broadcast. Ma Jiaqi's own clear voice of the teenager, combined with the deep hidden English rhyme, and the blessing of the drama, make the song superimposed on the basis of the original version a texture of communication through time.

Including in the last issue of the Golden Melody Festival, "Regret", which was selected as one of the "Best Cooperative Golden Songs", is also remarkable. This version, reinterpreted by Zhang Xinzhe and Zhang Shaohan, although there are no major changes in the songwriting, but the performance of the Li Qi string orchestra almost runs through the entire song, making the original song to express personal emotions more grand and heavy. Coupled with the affectionate interpretation of the two powerful singers, there is no regret about this "regret".

It can be said that whether it is the strength of the guest singers themselves, or the entire show in terms of performance team, lighting and dance beauty, "Endless Sound Treasure Island Season" has successfully continued the high-level production level of the previous season. Correspondingly, the program's word-of-mouth and data results have repeatedly refreshed this year's comprehensive records.

On the first day of the program's launch, it ranked first on the Maoyan variety show popularity list, and after being broadcast on Hunan Satellite TV, it won the first place in the ratings of the four networks. When the eighth episode was recorded, the show underwent a new round of innovation in the format, and the effect was even more immediate.

10 minutes after the start of the current program, "Endless Treasure Island Season" quickly landed on the Weibo main list; Within 24 hours, just the classic work "Sailor" performed by special guest Zheng Zhihua exceeded 430,000 likes in a single video, and received more than 121 hot searches on the whole network in a single issue; The related topics of "Anjiu" have received 22 hot searches on Weibo, Douyin, Kuaishou and other platforms.

Since the start of the program, "awakening youth memory" and "the market needs such a music complex" have been praised from the music industry, and some netizens have commented: "Whether it is the selection of songs or the combination, it can be called perfect", "This is what the music complex should look like".

You know, although the music complex has always been regarded as an evergreen tree in variety shows, as the track becomes more and more vertical and more vertical, the space for creation and innovation is getting narrower and narrower, and the whole has also entered a bottleneck period. In the current increasingly layered Chinese music scene, it is more and more difficult to "get out of the circle", under normal circumstances, it is rare to have 1-3 stages out of the circle in a season.

However, since its launch in March, "Endless Sound Treasure Island Season" has almost all had music stages cross-platform out of the circle, and it can even be said that "out of the circle" has almost become the standard of this show.

What exactly should be in the music complex?

"Sound Endless" is called the "hexagonal warrior" in the music complex, and this is not blown.

The term "hexagonal warrior" comes from an internet buzzword to describe a person or character with very strong abilities. If it is used to describe a music variety show, "Six Sides" can be regarded more as a comprehensive evaluation standard by program configuration (band, choreography, etc.), singer lineup, song selection, theme, presentation effect and social impact.

As far as the current average production level of domestic music ensembles is concerned, there is no big problem in program configuration and singer lineup. Among the other four points, especially the selection of songs and social impact, can be described as uneven. Speaking of song selection alone, it is easy to be ignored if it is too niche and independent, and it is easy to lose aesthetics if it is too pandering; There are very few mixes that have successfully achieved a high score in the middle of the two.

Among them, on the stage of "Endless Sound, Treasure Island Season", "You Don't Trust Me At All" co-performed by Wei Ruxuan and Dou Jingtong is a typical case of winning high scores in the selection item by "taking the middle value".

Fan Xiaoxuan's original style is already a niche jazz, and the version of "Treasure Island Season" also combines Wei Ruxuan's Lo-fi retro electronic style of "Oops", the aesthetic is indeed preserved, but in terms of the difficulty of operation and audience expectations, it can be described as an adventure. Fortunately, the leaders of this adventure are Wei Ruxuan and Dou Jingtong, two singer-songwriters who show the music "playfulness" in their bones vividly in this song. Including Emperor Er also wrote in a music review on Weibo: "It is commendable to hear such a selection and adaptation style on this stage. ”

There are many more such cases in "Endless Sound Treasure Island Season". In the embodiment of the theme of "Treasure Island Season", it is even more from the concept poster with angelica as the image during the official announcement, to the first issue of the music chronicle of Baodao, the narration of Taiwanese dialect, to the "Endless Sound Please Answer" session, the introduction of the cultural and historical coordinates of Baodao, the configuration of the dual stage across the strait, etc., the intentions of the program can be seen.

Na Ying and Hudev sang in the air

Since the broadcast of "Endless Sound - Treasure Island Season", not only the hot search list and praise have continued, but also the high praise comment "You can always believe in the sound of endless life" on the Internet. Doing a good job in a season of the show may also have the help of luck and special nodes, but doing a good job of a comprehensive music brand is a completely different concept, obviously, "Endless Sound" has also embarked on its own ace variety show road.

"Sound is endless" may be a temperament

Some people say that the Hong Kong music season and the treasure island season are two completely different temperaments.

The Hong Kong music season shoots the yearning for the world of flowers and flowers, the bright city, and the treasure island season shoots the attachment and melancholy of the local people, full of Taiwanese unique small luck and small healing. In this way, the two seasons of the show are both high-quality audio ensembles, and from another perspective, they are also two humanities documentaries.

There is no shortage of audiences for good content, and if such shows can extend some emotional value beyond the music itself, it can be traced back to the cultural genes behind these golden songs.

In the last episode of the "Endless Sound Please Answer" session, the program team took to the streets to collect the audience's most real feelings about the program on both sides of the strait. A young Taiwanese man said in an interview that the two sides of the strait need more exchanges to share the same text, and music is one of the best ways.

This kind of exchange has almost reached the maximum capacity that a show can carry in the two seasons of "Endless Sound". With "people who love music are their own people" as the core, it expresses a more grand feeling of home and country, which is almost the most attractive temperament and the largest pattern that a music variety show brand can have.

As He Jiong said when presenting the Best Cooperative Golden Melody Award at the "Endless Sound Treasure Island Season" Golden Melody Festival: "I think the reason why these collaborative songs are moving is not only because the songs themselves are good, but also because in these songs, we feel an emotional connection." At the same time, they also cross regions and ages, connecting singers, that is, you and me. ”

On the stage of "Endless Sound, Treasure Island Season", many Taiwanese golden songs have reverberated in a new era under the adaptation and interpretation of powerful singers on both sides of the strait; Those excellent musical works with the heritage of the times, communication significance, and aesthetic value have also been effectively sung. Since the program was launched, it has received countless high praise from inside and outside the music industry.

The success of "Endless Sound and Treasure Island Season" further demonstrates Mango's leading posture in the industry in terms of stage industrialization, "culture" and "entertainment" scale control. The high-quality stage, famous scenes, and cultural exchange significance it outputs are as vivid as the name of the program.

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