There should be many people who feel that the price of the current flagship mobile phone is getting higher and higher, and in the past, 1999 could win the flagship chip + first-line configuration, and now if you want to get the first-line hardware configuration, you have to add it to at least 3K+.
In fact, not only the price of smart phones is gradually rising, wearable smart devices are also rising, especially smart watches, since the Apple Watch landed in the market, Samsung, Huawei, Xiaomi, OPPO and other head mobile phone manufacturers have also joined the track, the market size has exceeded tens of billions of dollars, with the iterative upgrade of products, its price is becoming more and more expensive.
So what is the price of mainstream smart watches now, and how much price can consumers accept? Search for some information on the Internet shows that most people can accept spending 1-2K to buy smart watches, and this is also the current entry-level price of smart watches, it is undeniable that manufacturers pay attention to the "family barrel" ecological experience, so there are a large number of excellent smart watches: various functions and content are more comprehensive, and can even be used independently from other devices. Smart watches are expensive, naturally there are expensive reasons.
In this way, spending 1-2K to buy a smart watch does not seem to be unacceptable, but Apple and Huawei do not seem to think so, their latest smart watch refresh ceiling, Apple Watch Ultra price is as high as 6299 yuan, Huawei launched Huawei Watch Ultimate is not to be outdone, the price has come to 5999, the top version is as high as 6999 yuan, further increasing the price of high-end smart wearable devices, even comparable to flagship mobile phones.
Why are smartwatches so expensive?
First of all, we make it clear that smart watches are currently in a state of price and market, and can be sold at such a high price, manufacturers naturally see the prospect from the market and occupy the industry position in advance.
According to the latest report released by market research institute Counterpoint Research, global smart watch shipments in 2022 increased by 12% year-on-year, and domestic smart watch shipments fell by 9.3%, so it seems that sales in the domestic market are declining.
However, analyzing a wave of market conditions, the share in the price segment of less than 50 US dollars (about 350 yuan) fell to 22%, and shipments fell by 28% year-on-year, but the share of medium and high-price segments (more than 200 US dollars, about 1400 yuan) increased, of which shipments in the price segment greater than 401 US dollars increased by 1292% year-on-year.
That is, the sales of cheaper smart watches have fallen, but the high-priced products are more favored by consumers, which is why manufacturers feel that high-end smart watches have great prospects, and the price of smart watches is further pulled up - there is a market.
Is it worth buying so expensive?
Personally, I think that from the perspective of your own needs, see if the product meets the needs you need to solve at the moment, the current smart watch can be said to be a tailor-made product for the three dimensions of health needs, sports needs, and fashion needs.
Health needs
Since the development of smart watches, it has been positioned to record daily data and analysis, and with the upgrade of sensor technology and the iteration of algorithms, even 1-2K smart watches can be very comprehensive, such as the above mentioned selling sky-high price Apple Watch Ultra is more, it has ECG, blood oxygen monitoring, fall monitoring, heart rate monitoring, breathing training, noise monitoring, AFib detection, car accident detection, etc., which can allow the wearer to understand the current physical health in real time, Helps maintain a healthy physical condition.
Exercise needs
Sports is also another main function point of smart watches, in fact, each family has its own unique function points in this area, such as Apple Watch Ultra has a pressure sensor next to the crown, which can act as a dive computer, providing basic information such as current depth, water temperature, maximum depth and underwater duration, suitable for extreme sports enthusiasts; Huawei Watch Ultimate has strengths in the field of outdoor exploration, equipped with a five-star dual-frequency positioning system, which supports professional outdoor exploration data display, continuous marking of location points, and satellite communication functions.
Fashion needs
There is another point that cannot be ignored, and that is the decoration. Whether it is Apple Watch Ultra or Huawei Watch Ultimate, or other smart watches, the appearance, color, material, theme dial, etc. are all for them to play flowers, Apple Watch Ultra's constant display makes it quite similar to the traditional watch time function.
If you have extreme sports such needs, then considering these high-end smart watches is naturally no problem, as long as your budget is enough, but if you just want a more balanced smart watch, then you don't have to spend the price of a flagship mobile phone to buy a smart watch, 1-2K price is actually a lot of excellent products appeared, such as Xiaomi's Xiaomi Watch S1 series, OPPO's OPPO Watch3 series, etc., I have to say that OPPO is doing really well, The price of 1999 yuan, support LTPO always-on, independent eSIM, can independently communicate with the Internet, chat, music and other functions are not bad, the appearance value, cost performance is quite high.
summary
In fact, the emergence of high-end smart watches, represents that manufacturers began to further segment and luxury the stock market, this point can actually refer to the manufacturer's practice of subdividing mobile phones, users who pursue the ultimate can choose high-end flagship products, want a good experience to look at the volume of the mid-range series, want to save money enough to see the cost-effective model. If consumers want help in the field of professional sports and detailed health monitoring, they should add money to high-end smart watches such as Apple Watch Ultra.
Ordinary consumers, who want to experience the "whole family bucket" ecological experience, can choose the right products by themselves and buy them according to their actual needs and budgets, which is the same as buying a mobile phone, and the best thing is to suit themselves.