With ChatGPT as a marked event, the application of artificial intelligence self-generated content (AIGC) is becoming more and more extensive, and many technology giants have entered the game "Microsoft, Google, Baidu attach great importance to ChatGPT, AIGC has become a new imagination space". In contrast, although the concept of the metaverse has attracted much attention, it does not have many practical hot applications. Why is this the case?
First of all, consumer demand is an important factor affecting the popularity of AIGC and the metaverse.
From the perspective of market demand, the demand for AIGC is more urgent. In the content consumption market, people's demand for high-quality and rich content is growing, and AI technology can quickly generate a large amount of high-quality content to meet market demand. In contrast, the market demand for the metaverse is relatively weak, mainly concentrated in the gaming and entertainment sector.
AIGC is a value-based application framework that emphasizes increasing consumers' willingness to pay and the value or utility of products, while the metaverse is a virtual reality concept that can provide richer experiences and interactions, but is still in the early stages of development. Therefore, Luo Rentong, an expert in digital economy application practice, believes that consumers' demand for AIGC is closer to the application scenario, while the demand for the metaverse is relatively small.
Secondly, AIGC has a higher technological maturity than the metaverse.
After years of research and technological development, artificial intelligence technology has entered the stage of generative AI, and a large number of content generation models have emerged. In contrast, many of the core technologies required by the metaverse are still immature, such as virtual reality technology, blockchain technology, etc.
Thirdly, market size is also an important factor affecting the popularity of AIGC and the metaverse.
AIGC has become a fundamental strategy in the business sector and is widely used in various industries. It involves copywriting, artistic creation, scientific research and other fields. "Five major industry applications, 20 scenarios where ChatGPT drives AIGC". The technology of the metaverse needs further development and improvement. Mainly focused on gaming, entertainment, industrial applications and other fields. "Five Scenarios of the Metaverse in the Domestic Industry in 2023". Due to the limited application scenarios, the attractiveness of the metaverse has also decreased accordingly.
Finally, AIGC's return on investment is clearer from a return on investment perspective.
With the continuous development of AIGC technology, generative AI has become the core competitiveness of many companies. In contrast, the return on investment of the metaverse is relatively vague and requires more investment and exploration to achieve commercialization.
To sum up, the reason why AIGC is more popular than the metaverse is its higher technological maturity, wider application scenarios, more urgent market demand, and clearer return on investment.
In addition, in addition to the value creation of typical companies and the judgment of market size, there are other factors that can affect investment opportunities in an industry, such as market growth rate and competitive landscape. AIGC's current market growth rate indicates the potential rate of revenue growth in the industry, and the competitive landscape indicates the degree of competition between companies in the industry, both of which are important for investment opportunities.
In addition, external environmental factors such as policies and regulations will also have an impact on the value creation and market size of the industry. For example, as the bike-sharing market matures, government policies to regulate bike-sharing operations could have a significant impact on the future development of the industry.
For the development of AIGC as an industry, the future of an industry may depend on a variety of factors, based on the process of predicting how companies within the industry will compete, coexist and grow. The key variables are market share, product differentiation, cost, and profit.
Luo Rentong, an expert in digital economy application practice, said that the current AIGC entrepreneurial projects can better form a positive feedback effect, have user switching costs and incremental scale effects, and at the same time establish a control effect on the industrial chain, so it is easier to succeed. "AI painting is hot out of the circle, can big factories enter the game and blossom everywhere roll out of the new track of AIGC?" 》
For the metaverse, although the current development status is uncertain, it is also possible to achieve development in the future and show strong competitiveness. Therefore, when investing, it is necessary to carefully assess its uncertainties and risks, while paying attention to its future development trends.
In summary, AIGC may be more promising and profitable relative to the metaverse, has demonstrated its value creation and unique added value, and has a positive feedback effect and an experience curve effect, which make AIGC more likely to form hot results than the metaverse.
In the future, with the continuous development of technology and the continuous expansion of the market, these two fields are expected to bring more surprises and progress to mankind.
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Teacher Luo Rentong teaches the course
Smart Application |《Smart Transportation》. Digital Government
Artificial Intelligence | "Artificial Intelligence". 《ChatGPT》
Digital Applications | "Big Data". 《Blockchain》. "Metaverse"
Digital Transformation | Retail. 《Energy》
Finance Courses | FinTech. 《Digital RMB》
Thinking & Skills | Organizational Change. 《User Thinking》
Innovation and Entrepreneurship | 《Entrepreneurial Mentor》. SME Empowerment