Recently, the Haval brand officially announced the latest sales data in May, with the deep insight into user demands, and the efforts to comprehensively transform the new energy market, the Haval brand sold 55,600 new cars in a single month, a year-on-year increase of 33%, of which the sales of Haval H6 large single products reached 19,405 units, the sales of the Haval Thunder Dragon series reached 3,088 units, and the sales of the Haval Big Dog series were 15,614 units, achieving the dual line of fuel vehicles and new energy products, and sales rose strongly.
With dual lines, Haval accelerates new energy
Relying on the forest ecosystem of Great Wall Group and its firm new energy strategy, the Haval brand has steadily moved forward in the new energy market. Haval H6 and Haval Big Dog series products continue to be sought after by users, while the new Haval Thunder Dragon series, which was officially launched in mid-May, achieved instant launch, with 3,088 units sold in May alone, and more orders are on sale. With the blessing of the world's leading intelligent hybrid electric four-wheel drive technology Hi4, the all-round electric four-wheel drive new energy SUV Haval Thunder MAX attacked the second half of the new energy era, and with the blessing of the world's leading intelligent hybrid electric four-wheel drive technology Hi4, it truly achieved "optimal efficiency in all working conditions and worry-free driving in all scenarios", realized the ultimate freedom of driving control, and created a high-end experience that takes into account fuel economy, driving safety and handling performance for the majority of users. As the world's first Hi4 product, the arrival of the Haval Thunder Dragon MAX makes the era of new energy two-wheel drive a thing of the past, and comprehensively leads new energy SUVs into a new era of national four-wheel drive.
Whether it is the fuel era or the new energy era, Haval H6 is a model that consumers cannot bypass. With its excellent product quality and value-added product strength, it has won the recognition of more than 4 million users around the world. The HEV and PEHV versions are now available, bringing users a completely new driving experience.
In the hot-selling Haval Big Dog series, the Haval second-generation Big Dog PHEV sells 3,325 units per month, and the free life of the wild car has been recognized by many users. As the pioneer of the new energy light off-road category, Haval's second-generation big dog PHEV not only has the urban commuting ability brought by new energy models, but also takes into account the play attributes brought by light off-road genes, bringing users a "5+2+e" full-scene beautiful life experience.
Accelerate channel layout The prototype of Haval's new energy network is gradually emerging
Under the dual trend of new energy and intelligence, the Haval brand is accelerating its attack on the new energy track. Unlike other car companies, Haval continues to advance based on the channel advantages laid down in the era of fuel vehicles and realizes the construction of fission-type new channels. At the same time, with the support of the five "new" projects of new sequence, new channels, new shapes, new technologies and new products, it quickly and efficiently builds a Haval new energy sales network, providing users with a more quality and personalized service experience in the new energy era.
Haval New Energy Network is an exclusive, independent sales and service channel of Haval New Energy products, its store design is simple, fashionable, technology, future as the design keywords, the overall style is simple and bright, taking into account the sense of technology and warmth, presenting a new spatial vision, building a warm immersive display space.
Haval New Energy Network is not only a carrier platform for consumers to choose cars, purchase cars and after-sales service, but also a three-dimensional business card integrating brand display, concept promotion, emotional transmission, ecological construction, and customer group/customer enterprise communication. The store is equipped with traditional functional areas such as exhibition car reception area and negotiation area, as well as tea break area and children's area, superimposing the sales channels of traditional 4S stores with the social attributes of the new era. Through in-depth communication and exchange, to achieve emotional resonance with users, Haval can more accurately target the pain points of users, and provide customized exclusive, private and full-cycle car services that exceed expectations.
Up to now, 137 new and independent Haval New Energy channel stores have been completed, marking the opening of Haval New Energy's new commitment, new service and new experience to users. By the end of 2023, the Haval New Energy brand channel will cover 200+ cities across the country, and 800+ stores will be put into operation.
The successful construction of Haval New Energy Network will not only create a new one-stop terminal service experience for consumers, but also further deepen the strategic layout of Haval New Energy, comprehensively improve the decision-making, operation and execution efficiency of Haval New Energy to better adapt to the changes in global market demand, help Haval develop faster and more steadily in the new energy era, lead the industry progress, and show the new power of Chinese SUVs in the global market.