The popularity of generative AI represented by ChatGPT has brought a shock to the artificial intelligence industry, which not only affects itself but also affects all walks of life, and brand marketing is inevitably affected. In the era of AIGC, AI chatbots, AI painting and other tools emerge one after another, what new ways to play with brand renewal, let's take a look at Baidu and Lenovo's AIGC marketing practices.
On June 6, Lenovo held a commercial product launch conference with the theme of "commercial oriented" in Beijing, releasing a series of new products including Lenovo Zhaoyang. In the pre-warm-up of the press conference, Lenovo Zhaoyang and Baidu Wenxin Yige jointly created the AIGC brand promotional video "Our Workstation". The promotional video shows the wide range of application scenarios of Lenovo Zhaoyang commercial notebooks in hospitals, government affairs halls, coffee shops, classrooms and other places, and the pictures of each scene in the video are based on the copywriting applied by Lenovo Zhaoyang in various scenes generated by Baidu Wenxin, which can be called the "AI storyboard master".
Application scenario of Lenovo Zhaoyang Hospital generated by Baidu Wenxin
Lenovo Zhaoyang brand, founded in 1995, is the first domestic business laptop brand in China, and has always represented the highest technical level of domestic notebook computers since its birth. Looking back on the 28-year history, Lenovo Zhaoyang is not only an excellent business notebook, but also alludes to a generation of Chinese youth who live up to the times and walk towards the sun. Why did such a long-established brand rejuvenation find Baidu Wenxin to create the industry's first AIGC brand promotion video with AIGC cutting-edge technology?
Lenovo Zhaoyang smart city application scenario generated by Baidu Wenxin
The relevant person in charge of Lenovo Zhaoyang brand said that at present, AIGC is hot, we have been considering the further rejuvenation of the brand, and the new technology is undoubtedly welcomed by a wider range of young people. I previously paid attention to the AIGC video created by Baidu Wenxin Yige, People's Daily and Xinhua News Agency, and hoped to apply it in this Zhaoyang brand renewal. Combined with Zhaoyang's brand story, after determining the style picture, Wen Xin Yige carried out AI painting, the quality of the picture and the accuracy of the scene communication were extremely high, and the video effect based on AI painting and editing also exceeded our expectations. AI painting products such as Wen Xin Yige will greatly reduce the production cost of marketing materials such as posters and videos, and even create more novel and fun creative marketing cases.
The Lenovo Zhaoyang application scenario generated by Baidu Wenxin is a grid
Wenxin Yige is an AI art and creative assistance platform launched by Baidu, which can realize the creation of a picture, and users only need to enter a creative text to generate creative and beautiful paintings. Since its launch, Wenxin Yige has continued to update, improving the speed of painting generation while achieving a significant improvement in the picture effect, successively launching new painting styles such as two-dimensional elements, as well as a series of functions such as picture biography and secondary editing of pictures, and lowering the threshold for the use of products through online mini programs and intelligent recommended screen styles, allowing users to create better and more exquisite paintings through simpler descriptions.
The era of generative AI has arrived, and AIGC is dramatically improving the quality and efficiency of content creation. According to public reports, Wen Xin Yige once disclosed that when many people do content creation now, the first thing they think about is to use AIGC's tools first, rather than doing it from scratch little by little, and this AI-assisted way has greatly improved production efficiency. In scenarios such as website design and e-commerce picture design, designers can use Wen Xin Yige to generate main visual images in batches, upload product pictures with one-click style conversion, import posters and use AI secondary editing to change pictures, etc., to achieve low-cost image output conveniently and quickly.
In terms of poster production, the cost of poster production through AIGC can be reduced by 50%-80%, and the production time can be from the weekly level to the day level. If you put it in the video generation angle, the cost savings are even greater.
In addition to improving efficiency, AIGC can also help imagination to emerge and create unique AI works. According to reports, Wenxin Yige can already use AI to create creative goods such as rings and cakes, and has achieved landing in product packaging design.
Wen Xin Yige has also recently helped create more diversified through the update and iteration of functions. Wen Xin Yige opens the inspiration mode under the intelligent recommendation style, and when users generate multiple images, the image results have different styles, giving users a variety of choices and bringing richer creative inspiration. New upgrades such as two-dimensional effects continue to cover a variety of creative styles, and a variety of effects allow users to paint at will.
At present, large models and AIGC are hot and continue to win the attention of young people. In the world of marketing, the value of AIGC is self-evident. How to realize the further application of AI technology in marketing scenarios, Baidu and Lenovo provide a new idea. The first AIGC brand renewal video created by the two parties breaks through the difficulty and threshold of the production of previous brand promotional videos, and greatly reduces the production cycle and cost of brand promotional videos. In the future, the large model will further improve the effect of AIGC and bring more surprises to creative marketing in the emergence of AIGC imagination.