The convention is to brush the circle of friends every morning, just like the emperor reviewing the recital, there is a feeling of kings in the world, today's circle of friends is a little different from the past, that is, fewer people pay attention, less people create and forward articles, the public's interest has shifted to short videos, any kind of new media is based on short videos, this is easy to understand, short videos have pictures and actions and sounds, making people clear at a glance. This shows that human nature is to be good and bad work, the more direct the better, can not use the brain as much as possible without using the brain. There are fewer and fewer people like me who spend thousands of dollars a year on books and read at least dozens of paper books a year, so I've always been an alternative.
But today's circle of friends is a little different, at least see three people in the circle of friends mentioned "May 19 China Tourism Day", are tourism insiders, I began to study tourism more than ten years ago, read more than 100 tourism monographs, participated in or presided over the planning and planning of dozens of tourism projects across the country, long-term as a number of tourism enterprise planning consultants, should also be regarded as tourism insiders. "May 19 China Tourism Day", our own festival, it seems that without saying a few words, we are embarrassed to say that we are engaged in tourism.
The origin of the article has to start from this year's May Day, May Day holiday, the whole process at home to do logistics for the daughter of the third year of high school, occasionally look at the news, look at the traffic jams on the road, scenic spots are blocked people, congestion is expected, China's economic development degree, just into the rapid growth of leisure tourism, people who have been stuck at home for three years by the epidemic, are destined to go out in traffic jams during this holiday, I said last year, "After the epidemic, tourism is the biggest outlet", I planned a scenic spot for my friends in Guizhou, has not yet started construction, At present, only the land has been leveled, and many tourists enter during May Day, which is very lively.
I didn't go to the bustle, so my body was not blocked, but my heart was blocked, because before May Day, Yongding had just launched a new tourism slogan: Come to Yongding Tulou and admire five golden flowers. This propaganda slogan makes me like a cattle in my throat, I always feel that I don't complain about it, I'm sorry for ten years of tourism research, I'm sorry for the hundreds of tourism monographs I have read, and even sorry for the people of Yongding, but I also know that saying it will definitely offend some people, but I still have to say that because I am destined to become a silent majority, so it is better to be a maverick pig.
The so-called tourism slogan is to make people want to travel after seeing it, such as the eternal "Guilin landscape and water jia world" "there is heaven, there is Suzhou and Hangzhou", which is a peerless beauty, everyone wants to see it; Or give people a good meaning, making people want to dip in the various beautiful breaths of the destination, such as "climbing Mount Tai, keeping peace" and "success starts from Gutian", because Mount Tai has many emperors praying for safety, and from the Gutian Conference the party commanded the gun, the Chinese revolution won one victory after another; Or to provide people with the ultimate service, so that everyone wants to come to experience, such as "hospitality Shandong", this time Zibo has done the service to the extreme, everyone wants to go to this small city without famous scenic spots to eat barbecue, experience the feeling of being at home; Or there is a high degree of transmission, such as "Yichun, a city called spring", "Come to Wuping, I oxygen you", not to mention the good or bad social impact, or how much tourism economy has been driven, at least let many people remember Yichun and Wuping; Or play out local attractions, let people have a sense of picture, so as to generate the urge to think, such as "Xiaoyao Dali, wind and snow moon", which refers to Dali Xiaguan Feng, Shangguan Flowers, Cangshan Snow, Erhai Moon.
And "come to Yongding Tulou and appreciate five golden flowers" is really not in line with all of the above, and it does not produce the urge to make people travel to Yongding. Here's why:
First, there is a lack of creativity. The real estate industry always emphasizes three words: location, location, or location, and the tourism industry always emphasizes the three words: creativity, creativity, or creativity, because tourism marketing is the most difficult marketing, all goods can be delivered to the door, and tourism must be the customer's personal drive, so tourism marketing needs to use the brain. "Come to Yongding Tulou and admire the five golden flowers", is it creative? Find someone on the street to ask, if you are old, ask him if he knows the five golden flowers, most people will say, know know, a movie promoting Yunnan tourism in the fifties of the last century, if young people do not know, Baidu will be clear, the concept of saying that the five golden flowers belong to Yunnan Dali is deeply rooted in the hearts of the people, just like the "Welcome Pine" to Huangshan, Yongding is difficult to play this IP.
Second, it is puzzling. How to get involved with the five golden flowers in Yongding Tulou, it is estimated that the people who first heard it must be confused, and thought that Yongding in addition to the Tulou, there are five attractions or five kinds of flowers, after listening carefully to the explanation, I know that it is still Yongding Tulou, but the more representative five Tulou use five flowers as a metaphor, named five golden flowers. Do tourism can be a big fuss, it is best not to make something out of nothing, that is, "reasonable, unexpected", fuss can be grounded, but magnified to make people amazing, and out of nothing is too difficult to do, out of thin air to create a shocking attraction or scenic spot, how easy is it, try to ask, do you have the strength of Dubai or Disney? Let's ask, in today's fast-paced society, who will listen carefully to your far-fetched explanation of the five golden flowers, and who will take the time to see the five earthen buildings with similar appearances one by one.
Third, generalizations are partial. First, is there only Tulou in Yongding? Yongding tourism is the East Building West Lake North Line, what about Tianzi Hot Spring? This is the most successful scenic spot in Yongding, Longhu and the central red traffic line is a new growth point for Yongding tourism, if it is done well, the economic and social benefits will not be lost to Yongding Tulou. The second problem is that "appreciating five golden flowers", an appreciation word, the Yongding Tulou is limited to the sightseeing function, it must be known that sightseeing tourism is the most primary, the least economical tourism behavior, modern tourism pays attention to leisure vacation, in-depth experience.
Fourth, it is difficult to spread. I have asked many Yongding people, basically said that they could not understand or accept such a tourism slogan, let alone take the initiative to spread, try to ask, a local can not accept the tourism slogan, how to let a foreigner understand and accept, and then generate the urge to come to play? If the tourism of a place does not have the acceptance and participation of the local people, how can it produce explosive growth, Zibo tourism provides us with the best example in this regard. Of course, it is not completely unspreadable, it can be overwhelming like a platinum advertisement, but can we afford to burn this money? Can you earn this money back after burning?
Writing here, some people may say, you don't just talk and practice, you also write one if you have the ability, don't say, really wrote a few, and also submitted, one of the more satisfying is: watching the building and playing in the water to walk the red road, the battlefield yellow flowers are fragrant.
If you want to ask if you are shortlisted, then it is definitely not, this kind of selection activity, in addition to the person who wrote must be a master, the person who judges must also be a master, if you add administrative intervention, the result can be imagined.