With the full opening of the 618 Shopping Festival, folding screen mobile phones have become one of the popular sales categories. From 8 p.m. on May 31 to 24 p.m. on June 1, the transaction volume of Jingdong folding screen mobile phones increased by more than 200% year-on-year. It is worth mentioning that on June 2, the Jingdong 618 mobile phone racing ranking showed that the moto razr 40 Ultra folding screen mobile phone that had just been launched for only 1 day had won the fierce competition among a number of brands and ranked first on the list of the day, and the popularity of the top position continued to be stable on June 3.
It is understood that on the evening of June 1, Lenovo Motorola released two new folding screen mobile phones, Moto RazR 40 Ultra and Moto Razr 40. The new product has just been launched in the 618 promotion and achieved such outstanding results, reflecting its high market recognition and industry competitiveness. It is worth noting that the Moto razr 40 folding screen mobile phone is priced from 3999 yuan, which not only upgrades the product experience, but also drops the price of folding screen mobile phones to the range of 3000 yuan to 4000 yuan for the first time, accelerating the market penetration of folding screen mobile phones.
Upgraded with hard verification power, Moto RAZR40 brings a flagship product experience
With innovative forms and differentiated large-screen experiences, folding screen mobile phones have achieved contrarian growth, and the innovative development of folding screen mobile phones has attracted much attention. The newly launched Moto Razr 40 series, on the one hand, continues the trend of continuous pursuit of innovation of folding screen mobile phones, and has also achieved a comprehensive upgrade in product experience, so that folding screen mobile phones have a new product experience that is not inferior to straight flagship mobile phones.
In terms of innovative technology, the Moto Razr 40 series has been upgraded to Moto's first water drop-shaped hinge technology, and has evolved to the fourth generation of orbital hinge technology, achieving lighter, thinner and more durable. The weight of the single axis is reduced by 30%, and the volume is reduced by about 36.6%. Among them, the moto razr 40 Ultra is only 184.5 grams, which is currently the lightest small folding mobile phone, and the moto razr 40 is also light to 188.6 grams, the thinnest point is 7.35mm. In addition, the shaft adopts the latest process and has undergone more than 400,000 opening and closing tests, and the wear resistance of the shaft has been improved again.
In terms of product experience, Moto Razr 40 adopts a borderless aesthetic design, a round, thin and comfortable body, and the full range of air nanoskin materials is not only a recyclable and environmentally friendly material, but also very easy to clean and maintain, and it is like new for a long time. In the appearance design, the product adopts an integrated design of the outer screen, the viewing angle effect is smooth and simple, and there are three colors of moon white, azure gray and cherry pink to enjoy the trend experience. moto razr 40 has a built-in 4200mAh battery and supports 33W wired fast charging, which solves the anxiety of folding screen battery life and can face various usage scenarios. In addition, the product is equipped with a flagship imaging system, a 64-megapixel optical image stabilization main camera, and a high-definition portrait algorithm, which can capture natural and confident beauty.
The cheapest folding screen in history, Motorola grabbed the forefront of the folding screen market
Behind the eye-catching product technology, experience and sales performance, MOTO has been leading the new upgrade of software and hardware, superimposed prices are becoming more and more close to the people, and reshaping the value of the folding screen industry to a new standard.
As the earliest folding screen mobile phone in China to launch the vertical folding form, Motorola launched the folding screen Moto razr as early as 2019, which was well received as soon as it came out, and its waterdrop hinge design improved the common screen creases and other pain points in the early days of folding screens. In addition, Moto has long adhered to the design concept of large external screens and opened the era of small folding full screens. Taking the newly launched moto razr 40 Ultra folding screen mobile phone as an example, the product uses a 3.6-inch large external screen, the folded form to achieve the state of "all screens", the internal and external screen experience is consistent, regardless of the main and secondary only divided into inside and outside, the internal and external screens can get a comprehensive interactive experience.
In terms of price, thousands of folding screen mobile phones at every turn make consumers look at the "screen" and sigh, due to factors such as production costs and yield rates, the cost of the manufacturer's whole machine has increased greatly. This situation has been improved by Motorola and other brands for many years, with the gradual improvement of the industrial chain layout and the maturity of the core technology, the price of moto folding screen mobile phones has dropped significantly, moto razr 40 8GB+128GB version is priced at 3999 yuan, 8GB+256GB version is priced at 4299 yuan, 12GB+256GB version is priced at 4699 yuan, it can be seen that the lowest 3999 yuan can now enjoy the main machine of the beautiful folding screen.
In the context of the overall decline of the mobile phone market, the shipment of folding screen mobile phones has grown against the trend, with good market potential and growth space. Zhou Hua, chief analyst of CINNO Research, said that the sales of folding screen mobile phones in the Chinese market in 2023 may reach 5 million, a year-on-year increase of 78%. Moto Razr 40 series of new folding screen mobile phones continue to lead the innovative development of folding screen mobile phone experience with innovative large external screen interaction, comprehensive upgraded technology and hardware, and affordable price, which will accelerate the penetration of folding screen mobile phone market.