It is said that customers are God, but those who have opened stores know that what is more difficult to understand than "God" is God's children - children, the "little babies" in hundreds of millions of families in China.
Children are often imaginative and eclectic, it is difficult to predict what they want and what they want to do, basically uncontrollable, many parents are afraid of trouble and, and are not willing to take their children shopping.
But on social platforms such as Xiaohongshu, a brand with patience with "little baby" has become a treasure store that many moms and dads can visit with confidence, this store is a good shop known as the "snack kingdom", we collected the short stories shared by various netizens and experiencers, and finally understood the secret of "getting it" children.
The truth may be unexpected, and it makes sense!
Novice Baoma Xiuxiu: Take the baby out of the situation alone, thanks to the timely help of the clerk
Xiuxiu, who has just been promoted to Baoma, is still a "novice", and she is still relatively unfamiliar with taking her children out to shop.
One day, as soon as she wanted to visit the good shop near her home, she was stumped by the steps facing the store. "I hesitated at the door, I really felt that I couldn't carry the stroller up by myself, and I was just about to leave, when the clerk came out and offered to help me carry the stroller."
Recalling this small detail, Xiuxiu sighed with some emotion: "I didn't ask for help at that time, but the clerk may have noticed the movement here, and immediately came to help, which is really observant." ”
Not only that, Xiuxiu recalled that just after shopping for a while, the child suddenly cried, estimated that the baby should be hungry, and planned to go home quickly to solve it, but did not expect that the clerk offered to have free hot water in the store, you can make milk powder for the child here, so as not to make the baby hungry.
Xiuxiu sighed, maybe the clerk is also a mother, seeing my busy appearance is more empathetic, this feeling of being cared for is really warm.
5-year-old mother Annie: The store is elegantly furnished, and children are more assured to buy
As we all know, the good shop has its own children's sub-brand, and is also one of the first domestic children's snack group standard developers, for children's snacks have healthier and more nutritious product standards, which is also one of the reasons that attract many parents and children to take the initiative to enter the store.
5-year-old mother Anne is sometimes troublesome, the child is still young, and she has to buy snacks by herself, and sometimes she has to hug her up and down for her to see and touch, which is really hard.
However, recently I went to the upgraded store of the good shop and found that the shelves in the children's snack area were lowered, and the display was more in line with the height of the children, and the corners of the shelves were treated to prevent bumps. This not only liberates parents, but also allows young customers to have a sense of belonging and can enjoy the same fun as adults in "visiting snack specialty stores".
"I'm quite good at serving customers attentively." Anne sighed, "In the past, I was troublesome, and I was often a little impatient to pick one or two products. Now let her pick by herself, she has fun, I have peace of mind, I buy more things, how good it is to kill two birds with one stone"
Listen to the sharing of the Baoma group, some good shops opened in the mall, as well as a free children's playground, which has some small play equipment, building block tables and other small toys, throw the child there, you can also rest.
7-year-old dad Daewoo: The child fell at the door, but he didn't expect the clerk to come out and take the initiative to appease
Daewoo, the father of a 7-year-old child, may not have imagined that he and his son would become fans of the good shop if they did not enter the store.
The cause was that two days ago, I was walking out with my child, and I suddenly fell while running on the side of the road, crying on the spot. "I didn't expect the clerk of the good shop on the street to rush out at once." Daewoo's father recalled, "The clerk not only took the initiative to let me take the child into the store to deal with the wound, but also took the 0 added lollipops that were tried in the store to help calm my emotions. ”
Daewoo, who thinks about straight men, can't imagine that a strange clerk would take the initiative to provide such meticulous help. So the next day, he took the child to the door to thank him, "Of course, in return, it was also at the strong request of the child that he 'lost' 200 oceans to buy a large bag of children's snacks for the child." ”
Daewoo said that after listening to the introduction of the clerk, he learned that the company equipped each store with "treasure boxes", with small items such as band-aids, wet wipes, masks, and charging cables, which were always available to those who needed them.
3-year-old Bao's mother is soft: The child keeps crying, but the clerk coaxed it
It is said that the post-90s baby "just live", and the 3-year-old mother of the post-95 generation is even more so, when she encounters a child crying outside, she will coax at first, and after a long time, she is really exhausted, so she has to "put it out".
I didn't expect that in the good shop store, I was warmly "taught a lesson" by the clerk.
The child was crying in the stroller, and the soft body and mind were exhausted when they didn't hear it, or the clerk took the initiative to come over and help coax it.
"That eldest sister looks experienced, one will take a 0 cane sugar lollipop, the other will take a toy, and even pick up the child to appease, and finally really coaxed, but it seems that I am 'incompetent' as a mother." Rourou joked.
The clerk also did not forget to comfort me, and when I was tired with my children, I also shared some experience of coaxing children. The child stopped crying, and I didn't get upset, so I happily picked two large bags of snacks to treat myself.
To get the "little baby" of tens of millions of families, sincerity is an eternal must-have
In fact, after reading the "small composition" shared by the above netizens, it is not difficult to summarize a common point: the good shop treats special groups such as children, pregnant mothers, and the elderly, and has more patience and love to help.
This may be one of the reasons why good shops can impress tens of millions of families and attract 200 million people to enter the store every year.
According to the performance report, last year, the annual sales of good shops have exceeded 9.4 billion yuan, and the total number of offline stores has reached 3,226, which has become the head snack brand in China.
Throw it with wood peach, and repay it with Qiong Yao. Sincerity is always a must-have.
Perhaps it is not difficult to "get" the little god, as long as this high-quality service spirit is always maintained, I believe that any business can reap the results of unintentional insertion.
So, have you learned this unexpected and reasonable "trick"?