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Abstract: Under the trend of diversification and jumping of user behavior and decision-making paths, how do brands understand and meet the core needs of users? How can you better measure the impact of each operating factor on business growth? How to create targeted solutions based on different scenarios? These are the challenges that enterprises need to face in marketing and operation.
From an overall perspective, "asset-driven scientific measurement system", "integrated coordination of marketing and operation actions" and "highly productized support and efficient implementation" are the three core advantages of the methodology. Among them, the asset-driven scientific measurement system helps enterprises optimize marketing data assets by providing scientific measurement systems such as O-5A crowd asset model and SCI brand power model. The integration and coordination of marketing and operation actions effectively improves the decision-making efficiency of enterprises and realizes global operation by opening up the circulation of brand marketing field and business field; Highly productized support efficient landing Through GTA to Media, commodity 5A, new product lab, content lab and other product support, enterprises can make decisions and launch efficiently, and further drive scientific growth.
In the specific brand marketing scenario, the methodology gives targeted insights and solutions from the three dimensions of "asset-driven scientific measurement system", "integrated coordination of marketing and operation actions" and "highly productized support and efficient landing". In the new product marketing methodology and the promotion marketing methodology, the methodology also provides targeted solutions to help brands achieve business explosion from planning to explosive harvesting solutions.
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