A few days ago, Denza Automobile announced its sales in May, reaching 11,005 units, and the Denza D9 topped the monthly MPV sales champion, setting a record of the fastest delivery of 50,000 units of a new energy luxury car brand in only 7 months. From January to May 2023, the average sales price of Denza D9 exceeded 420,000 yuan, which is not only the forefront of brand sales in China's luxury market, but also the top 1 unit price of Chinese brands in China's luxury market, truly realizing the same volume and price. In the MPV market, one out of every three cars sold is the Denza D9, which continues to consolidate its position as a "new benchmark for the value of luxury MPVs in China" with an unstoppable attitude.
Denza Auto engraves co-creation into the brand gene, co-creates with users throughout the life cycle of the product, listens to the voice of users, and provides the market with one explosive product after another, since its delivery, Denza D9 has won the love of 80,000+ user friends. On May 30th, the Denza Brand Day with the theme of "Better with You" was successfully held, car owners and users gathered together to tell the story of the beautiful companionship with Denza and a little glimmer of light together, the user's choice is reshaping the pattern of China's new luxury car market segment, from the Denza D9 user market, 50% are BBA users purchase or replacement, 20% is luxury MPV fuel vehicle replacement.
In order to respond to customer needs and create better products and services, Denza will launch D9 electric suction doors, two-row integrated small tables and other high-quality products with very high user demand in the third quarter, and all models of users can choose them. In addition to hardware additions, the D9 EV has now been upgraded OTA, including intelligent cruise control ICC for high-speed scenarios, lane departure assist LDA, emergency lane keeping assist ELKA, and female user-friendly APA automatic parking assist, further improving users' smart and safe all-optimal driving experience.
With the accelerated improvement of the product matrix of the Denza brand, the Denza car that has risen up to take advantage of the trend, the product that continues to bring explosive power to users, and the Denza N7 will be launched in June, as a model positioned as an "intelligent luxury hunting SUV", N7 has 1 platform, 2 systems, 3 intelligent and other black technologies; At the Denza Automobile Brand Day on May 30, Zhao Changjiang, General Manager and Chief Co-creation Officer of Denza Automobile, announced that Denza N7 continues to unlock blind booking rights.
With the full burst of Denza brand potential and the continuous improvement of products and channels, D9 and N7, as a double masterpiece of the Denza brand, provide the market with the increment of new luxury products, further reshape the luxury market pattern with stronger strength, and serve more users.