"Echoes of the Uncharted" took a total of 233 days from the selection of the topic to the official publication.
In the past 233 days, the main creative team of "Echoes of the Secret Realm" has stepped on the point accurately at every step and accelerated every moment.
The day after the "My National Parks Series" selection was finalized, the country identified the first batch of national parks;
In April 2022, General Secretary Xi Jinping visited Hainan Tropical Rainforest National Park, and "Echoes of the Secret Realm" was published in May;
From the decision to hold a "new book sharing meeting" to the successful holding as scheduled, they only prepared for 10 days during the epidemic...
On April 23 this year, "Echoes of the Secret Realm" published by Elephant Publishing House was selected into the 2022 "Chinese Good Books" list guided by the Central Propaganda Department and organized by the China Book Critics Society.
On May 23, Centaline Publishing and Media Group awarded 300,000 yuan to "Echoes of the Secret Realm".
The beginning reveals the future, and the starting point is a sprint - summarizing the story of "Echoes of the Uncharted", this sentence is most appropriate.
"Grab" the selected topic
The next day after the selection of the topics of the series was decided, the first national parks were determined
In September 2021, a "Hit" by the United Nations! The news that Danjiang Wetland National Nature Reserve won an international award was captured by Ding Zihan of the theme publishing editorial department of Elephant Press.
Watching the news is an "extracurricular assignment" assigned by Zhang Guizhi, editor-in-chief of Elephant Publishing House, to the editorial department of theme publishing - to do theme publishing, you must know enough about current affairs. This "homework" is valid for a long time, and the more Ding Zihan reads the news, the more he learns. Immediately, a topic about ecological development and a beautiful China was born in her mind.
Ding Zihan immediately reported this idea to the director. "The director said, 'That's good, but can you consider a different angle and start small, like a national park?' ”
At that time, Meng Jianhua, director of the editorial department of Theme Publishing, was also paying attention to the information about national parks. Planning, discussing, clapping, and not spending much time, the idea of making a national park book series germinated in everyone's mind.
On October 11 of that year, under the recommendation of Zhang Guizhi, Meng Jianhua, director of the distribution department Zhang Shibin, and responsible editor Ding Zihan went to Wuhan to visit the famous children's literature writer Xu Lu. After in-depth discussion, Xu Lu agreed to serve as the editor-in-chief, and the two sides agreed to present the selected topics in the form of children's literature and the national parks with children's stories, and the name of the series of books is "My National Park Series".
The next day, the central media announced that the mainland officially established the first five national parks, including Sanjiangyuan, giant pandas, Northeast tigers and leopards, Hainan tropical rainforest, and Wuyi Mountain. Elephant Press took advantage of the trend and identified the first series of "My National Parks Books" as 5 books.
The editorial department of the theme publishing is like eating a "reassuring pill". Back in Zhengzhou, everyone engaged in the intense preparation of the new book: formulating goals and implementation steps to impact the selection of key thematic publications of the Central Propaganda Department in 2022; Five outstanding authors who have lived in the national park and are very familiar with the local customs and customs were selected to join; Decide to take the teenager as the protagonist, integrate into the growth story and adventure related to the construction of the national park...
In February 2022, the manuscript "Echoes of the Uncharted" was completed. After reading the first draft in one breath, Ding Zihan, the editor-in-charge of the book, felt hearty. "This work takes Hainan Tropical Rainforest National Park as the background of the story, and tells the story of teenagers A Qing and A Ti exploring the traces of the Hainan gibbon 'Gangzi', monitoring the growth of the gibbon, and jointly protecting the rainforest. Because he is familiar with the rainforest, the author writes quickly and thinks like a spring, so he is very smooth in momentum. ”
Illustration of "Echoes of the Uncharted"
Later, the author Duncy revealed that just after the manuscript of "Echoes of the Secret Realm" was completed, she received an invitation from a well-known domestic publishing house with the same theme, and Duncy said with a smile: "You guys are too late, and the books of the elephant publishing house are coming out soon." ”
Good book that "quarreled" out
"Childish" writer PK "Love is more true" editor
"Dear Aunt Duncy, I finished reading the book during the winter vacation, and it is very memorable."
"Aunt Dunsey's book describes the content of 'three more': the first is that there are many animals and plants; the second is that there are too many delicious foods; and the third is that there are too many good words and sentences, which vividly describe the Hainan rainforest. Through these sentences, it is as if those landscapes have come to you. ”
As soon as the book "Echoes of the Secret Realm" was released, it gained the reputation of young readers. The "Aunt Deng Xi" in the mouth of the child is a Xiang girl who has lived in Hainan for a long time, and the Hunan people are frank and persistent, and they speak very quickly.
"Do you know how serious she is? She took my revised manuscript and matched it word by word with her original manuscript, to see where I had changed. Ding Zihan said that after the comparison, Dunsey would still talk to her on the phone, and the two often argued because of the disagreement on the change.
Ding Zihan said that Dunsey spoke quickly and expressed his views endlessly, and sometimes he couldn't even plug in. At this time, she will choose to let the other party finish the words and then express her opinion.
In the book, Dunsey uses juvenile apes to represent newborn apes and apes to represent slightly larger gibbons. I didn't think there was much difference, so I changed all the apes to young apes. According to Ding Zihan's recollection, because apes and young apes are difficult to distinguish, and the article appears in the ape for a while and then the young ape appears, young readers are not easy to distinguish, she simply changed it to a young ape, but this change attracted the author's objection.
The two people consulted the information and consulted experts, and you and I fought for several rounds before reaching a consensus: "Change all the apes to young apes to distinguish them from young apes." ”
"We quarreled to make the book better. So don't fight and don't know each other, now we're friends. Ding Zihan said.
"During that time, they talked on the phone for hours, trying to convince each other whether a sentence, a word, or even a punctuation was redundant." In this regard, Meng Jianhua, who was in the same office as Ding Zihan, saw it in his eyes. However, what Meng Jianhua couldn't see was that many times, this kind of dispute would continue until after work, and the two would even discuss until eleven or twelve o'clock at night. In Meng Jianhua's view, the author Deng Xi has the childishness and stubbornness that a children's book writer should have, and the responsible editor Ding Zihan is also a serious and persistent person, and when encountering problems, both sides must have their own persistence, but it is this persistence that makes a good work.
Ding Zihan, responsible editor of "Echoes of the Uncharted"
"Echoes of the Uncharted" is the first key book that Ding Zihan independently served as the responsible editor. Ding Zihan said: "I am lucky to have our editor-in-chief to help us steer the rudder and help us connect with top resources; With our director and all members of the team working together with the same goal, the result will come to us. ”
"Chase" the node out
Card point marketing, ten days to build the digital matrix of the new book
In late May 2022, when the manuscript entered the signing and printing process, the team set itself a new goal - to hold the first marketing campaign for the new book on June 5, World Environment Day.
At that time, the coronavirus pandemic was still underway, and there were only 10 days to go before World Environment Day. They prepare event materials, shoot promotional videos, invite book reviews, and have a tight task, which is undoubtedly another race against time.
"We have developed a detailed work promotion table to clarify the time point of each work and the responsibility to the person. In order to keep things on schedule, we often communicate after 11 p.m. ”
In the end, the promotional video was completed in three days with high quality, 7 influential book reviews in the industry were all invited in place before the event, and the digital matrix of the new book containing multiple audio and video was built...
Everything is ready, just wait for the wind to come.
On June 5th, the "Echoes of the Secret Realm" new book sharing session was held online as scheduled. Stepping on the node of World Environment Day, this event has received the attention and coverage of more than 20 media such as Xinhua News Agency, China News Network, and Guangming Net, of which Xinhua News Agency alone has more than 1.21 million views, and "Echoes of the Secret Realm" has set off a whirlwind in the children's book industry.
Hai Fei, former vice chairman of the China Publishers Association, former director of the Children's Books Working Committee of the China Publishers Association, and former president of the China Children's Press and Publication Group, believes that "Echoes of the Secret Land" is a book with a distinct theme, which takes the beautiful and mysterious Hainan Rainforest National Park as the background to write new achievements in the protection of ecological civilization in the new era. As the first children's book on the theme of a national park, Echoes of the Uncharted is an imaginative book.
Xu Lu, editor-in-chief of My National Park Series and a well-known children's literature author, said that "Echoes of the Secret Land" is the first book launched by "My National Park Series", which is not only a children's literature story, but also a small encyclopedia of Hainan Tropical Rainforest National Park, in which knowledge of nature, animals and plants is scattered like stars.
With the affirmation of readers and the industry, honor also followed. "Echoes of the Secret Realm" has successively won the 2022 Laureate Children's Book, the 2022 Top Ten Children's Books of China Reading News, the 2022 Good Book of China Press Publication Radio and Telegraph, the 2022 Strictly Selected Book of China Publishing Media Business News, and the 2022 "China Good Book".
On May 23, Centaline Publishing and Media Group solemnly commended the book projects that won the 8th "China Excellent Publication" and the 2022 "China Good Book" awards, and "Echoes of the Secret Realm" won the 300,000 yuan award. After the award ceremony, the low-key editorial team quickly jumped into a new round of book publishing.
Source: Henan Youth Times, Dongfeng News
Reporter Cai Lin
Edited by Yang Yang
Proofreader Wang Bing
Review by Ying Zhao Zhen Tian