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This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

author:Shangguan News

On June 3rd, the 4th "Shanghai Nightlife Festival" returned with an opening ceremony held on the garden terrace on the fifth floor of BFC Bund Financial Center (BFC), and kicked off the nightlife of the magic capital together with the creative market "Open Night Fair". At the same time, the Bund Craft Beer Festival, which brings together beer, food and other elements, was also presented at BFC Plaza, leading citizens and tourists to experience the colorful nightlife in summer. The much-watched BFC Bund music season will also return in mid-June, creating beautiful memories of summer.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

Since 2020, the Shanghai Nightlife Festival has focused on seven major areas: night shopping, night food, night tour, night entertainment, night show, night reading and night movement, creating a "sleepless night" experience for the brightly lit Shanghai. With the theme of "Night Shanghai, It's Never Too Late to Meet at Night", this year's Shanghai Nightlife Festival kicked off at BFC, joining hands with business districts, brands and merchants to create a series of "waterfront", "trendy neighborhood" and "neighborhood" nightlife spots, so that citizens and tourists who love nightlife can find the night destination in their hearts.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

With the opening of the Shanghai Nightlife Festival, against the backdrop of the iconic skyline of the Bund, the two-day "Open Night Opening Fair" parachuted into BFC Bund Maple Trail, inviting more than 40 representative brands to settle in, showing the charm and nighttime vitality of Shanghai's "24-hour city" in multiple dimensions, and injecting youthful power and fireworks into Shanghai's sleepless nights.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

This weekend's BFC Plaza was crowded, and in the North District Square, the first "Bund Craft Beer Festival" kicked off, with nearly 30 domestic top craft breweries jointly appearing, including well-known domestic first-line craft beer brands such as Pick-up Craft Brewing, JingA and Xingjiao, as well as cutting-edge craft beer brands such as Dajiu Brewing, Chier Brewing, and Water Monkey Craft Brewing, showing the charm of Shanghai's nightlife with a rich and colorful beer culture. Many citizens came to visit, even tourists passing by, were infected by the warm atmosphere of the beer festival site, stopped and stayed, wandered in the "beer feast" in early summer, and lingered.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

Citizen Miss Wang and friends walked together, today is specially to the Oktoberfest site, Miss Wang said that she drinks more coffee on weekdays, so she has participated in many coffee festival activities before, this time I heard that there is a beer festival, feel very fresh, in her impression, downtown Shanghai seems to be the first time to organize such a large-scale craft beer festival activities, and different from the general impression of beer, coming here is as if "opening the door to a new world", it turns out that beer not only has a variety of flavors, There are also all kinds of nice names, and there are many interesting stories behind them, which are areas that she has never dealt with, but are fascinating, and Ms. Wang said that probably from this summer, drinking beer will also become a way for her to relax and have fun.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

Miss Yan, who works along the Bund, has been looking forward to this beer festival for a long time, and she is also the first time to experience the scene, walking around, she has folded more than a dozen cups in her hands, that is, she has tasted at least more than ten flavors of beer. Ms. Yan excitedly said that this event is definitely a great value for beer lovers! Most of the beer on the scene is usually not the opportunity to taste, not to mention can collect so many top craft beer brands at one time, and the form of the scene is also very novel, similar to playing coin-operated game consoles, you can exchange some "beer coins" by yourself, these coins are also the "circulation currency" of the scene, each label and each taste can be tasted with a coin, if you feel delicious, you can spend 3-5 coins to buy a large cup and enjoy it to your heart's content. This way is also very friendly for girls who are not so massive, Miss Yan said, there are too many labels on the scene, and each booth has as many as a dozen or twenty flavors to choose from, and a small amount of tasting can make you taste more flavors.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

Mr. Fan brought his girlfriend to the scene today to experience, as a senior beer lover, Mr. Fan is very precious to many breweries, but usually he is distressed that his girlfriend often cannot understand his love of beer, this is not, today, taking advantage of the Oktoberfest activities, Mr. Fan brought his girlfriend to come and recommended some fruity, colorful craft beer, waves of taste impact made his girlfriend gradually relax, the scene fun, good-looking, good drinking atmosphere made his girlfriend also have a strong interest in beer. No, in front of the booth of Guangzhou label Baolin Craft Brew, my girlfriend couldn't move her feet for half a day.

The store's signature "Rainstorm Pear Blossom", "Poplar Manna Milkshake", "Mirror Flower Water Moon", "Tear-resistant Lychee" and "Daydream Social" made it difficult to choose, and finally, following the recommendation of the staff, I chose "Yangzhi Manna Milkshake IPA". "This is our more classic IP, using mango and grapefruit, hops are with coconut aroma, we are a brand in Guangzhou, we want to replicate the Cantonese dessert poplar nectar, so we have this one." This is the style that our brand has since its establishment in 2016, and it has been updated many versions according to the market iteration, so the current taste is a relatively sweet and bitter balance, not as sweet as the usual drink, but there is no bitterness, and it also retains the base of IPA. While tasting and hearing the story behind the beer, Mr. Fan and his girlfriend immediately fell in love with this signature product.

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

Frank, a German guy who settled in Shanghai, made several companions to the Oktoberfest today, and they also brought their beloved pet dog, while walking the dog, while holding a beer glass, talking and laughing unconsciously several large beers down, in the face of the reporter's interview, Frank constantly gave a thumbs up to the event, "The beer is super delicious, and the live performance is also very dynamic, there is music, beer, friends, dogs, perfect!" ”

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

The relevant person in charge of BFC said that June is the alternation of spring and summer, in the coming hot summer, a glass of cold beer is a good product favored by many people, holding a craft beer festival, on the one hand, is to present Shanghai's local and domestic craft beer, so that Shanghai citizens can have more good beer, on the other hand, it is also hoped to revive the economy through special activities, so that consumers go out of the house, here with friends, family, more social opportunities, in the process of sharing, delicious, delicious, What is fun will be known by more people, and more people will be willing to consume.

"You can drink the most authentic craft beer in China and Shanghai. On the basis of craft beer, we also organized a lot of pet activities with the participation of the foreign community, we invited nearly 80% of the owners of craft beer and their brewers, they will tell their brand to all consumers in the form of storytelling, and also let all consumers hear the brand story while drinking, buy brand derivatives, including this beer festival customized beer cans, which can be used as collections. The whole nightlife festival we did this time, or hope to boost consumption at the same time, let more guests, more consumers come out, we want to provide a place where he can share social, so that everyone can find good things that can be consumed, good food and drink. ”

This "Bund Craft Beer Festival" is waiting for you to come to "tons and tons"~

In addition to the colorful presentation of flavors and wines, a large number of leisure and entertainment activities are staged in turn. During the event, the Bund Craft Beer Festival launched elaborate lucky bags and other derivatives to provide an interesting beer culture experience for veteran beer lovers and early adopters. Not only that, the managers and chief brewers of the craft breweries participating in the exhibition also took the stage to introduce the brand story to the public and visitors, and deepen the dissemination of craft beer culture.

From June 10th to July 9th, every weekend and holiday, BFC Bund Maple Trail will also build a "Tomorrow Sober" micro-drunk market, which will be transformed into a concert living room and a slightly drunk play community during the day and night, providing a rich choice of food and wine; At the same time, a series of wonderful contents such as music community activities, tide play sports experience, and Bund dance party will also be staged one after another, providing wonderful entertainment options for Shanghai's trendy players.

The much-watched BFC Bund music season will also return in mid-June, creating beautiful memories of summer. Starting from June 17, BFC will launch more than 50 wonderful performances around multiple themes such as original music, international music, and e-sports game music, filling the atmosphere of summer music events. FROM JUNE 30, BFC WILL ALSO WORK WITH UNIVERSAL MUSIC TO CREATE THE "MUSIC IS UNIVERSAL" THEME EXHIBITION, WHICH IS DIVIDED INTO CLASSIC TRIBUTE ZONE, DISNEY MUSIC ZONE, DOLBY MUSIC ZONE AND OTHER RICH EXPERIENCE SECTIONS, BRINGING A ONE-STOP MUSIC CHECK-IN AND AMUSEMENT TOUR.

Reporter / Shao Linfeng, Fan Yuhao, Liu Huiming

Editor / Huang Qianwen

Photo / Qu Huangjun