Since 2017, on September 19 every year, Fenyang City has successfully held four sessions of the Shanxi Xinghua Village World Wine Culture Expo. September 19th of this year is also extraordinary, in order to help the promotion of the core production area of fragrant liquor and expand the brand awareness of the fragrant liquor Xinghua Village, with the consent of the Fenyang Municipal Party Committee and the government, on the occasion of the Mid-Autumn Festival and national day "two festivals", a unique Shanxi Xinghua Village 2021.9.19 excellent liquor online live sales activity was held, and the launching ceremony was set at 9:19 on September 19. The event was hosted by Fenyang Municipal People's Government and Fenyang Xinghuacun Economic and Technological Development Zone, organized by Fenyang Municipal Bureau of Commerce and Lvliang Liquor Industry Association, and co-organized by Fenyang E-commerce Industry Association and Tianjin Wuchuang E-commerce Co., Ltd.
Present at the event were Han Xueyao, member of the Standing Committee of the Fenyang Municipal Party Committee, secretary of the Party Working Committee and director of the Management Committee of the XinghuaCun Economic and Technological Development Zone, Hao Yaoguang, executive deputy director of the Management Committee of the Xinghuacun Economic and Technological Development Zone, Li Zhixiang, deputy secretary of the Party Working Committee of the Xinghuacun Economic and Technological Development Zone, Zhang Yingnan, deputy director of the Management Committee of the Xinghuacun Economic and Technological Development Zone, Li Shusheng, deputy director of the Management Committee of the Xinghuacun Economic and Technological Development Zone, Li Guowen, secretary general of the Lvliang Liquor Association, the relevant functional departments of the municipality, the Liquor Association of Lvliang City, and the mayors of various towns (streets), A total of 88 people from Fenyang E-commerce Industry Association, Tianjin Wuchuang E-commerce Co., Ltd. and Xinghuacun Liquor Enterprise (30 households) participated in the event. The event was presided over by Wang Zhaolong, Secretary of the Party Group and Director of the Municipal Bureau of Commerce.
The first item of the event was first addressed by Hao Yaoguang, executive deputy director of the Xinghua Village Economic and Technological Development Zone: In 2020, Fenjiu e-commerce revenue increased by more than 160%, and in the first half of this year, Fenjiu e-commerce revenue has reached 530 million yuan, standing at the outlet of the rapid development of the Internet, Director Hao Yaoguang put forward a three-point initiative for liquor enterprises, first, adhere to the control of the source, as the world's core production area of fragrant liquor, starting from raw materials, production, hooking, marketing and other aspects, pure grain brewing, to ensure quality. Second, adhere to the expansion of channels, enterprises should conform to the trend of the times, innovate marketing methods, through open source drainage, to achieve offline support, online multi-platform, multi-channel empowerment. Third, adhere to the industry leadership, all departments should actively publicize the core factory area of fragrant liquor, further consolidate the ancestral status of liquor in Xinghua Village, and promote the high-quality development of the liquor industry in our city.
The second item of the event was announced by Han Xueyao, member of the Standing Committee of the Fenyang Municipal Party Committee, secretary of the Party Working Committee and director of the Management Committee of xinghua village economic and technological development zone, that the 2021.9.19 excellent liquor and liquor in Shanxi Xinghua Village was officially launched.
At the end of the event, the two online live broadcast activities began, the liquor companies conducted online live broadcast, the participating leaders and guests visited the liquor products displayed by the liquor enterprises in Fenyang City, Fendu Xiang millet and various mooncakes, the following is the online live broadcast of each enterprise. The online live sales activities of various companies will last until September 30.
Through this online live broadcast activity, various enterprises adopted online and offline double integration, demonstrated rich wine culture, multi-channel empowerment of liquor industry, effectively promoted the upgrading of the liquor industry in our city, through the guidance of the government to enterprises, prompted enterprises to go to a broader stage, for the rapid development of fragrant liquor to plug wings, to help the city's high-quality economic development.
The 2021.9.19 shanxi xinghua village 2021.19 famous liquor to welcome two online live sales activities have been a complete success.
Source: Fenyang Rong Media Center