Reporters Tan Changguo, Chen Hongyun, and Wen Tingju
Walking into the Qiaojia Pure Yellow Lamb Restaurant under Yunnan Changwangyuan Catering Co., Ltd., I saw that the tables and chairs in the dining area were neatly arranged, the ground was clean and tidy, the kitchen kitchen utensils were bright, the dishes were raw and cooked, the meat and vegetarian classification was classified, and an electronic scale on the kitchen operating table was particularly eye-catching. After the introduction of general manager Yan Changrong, it was learned that this is for integrity, in front of the customer's face, weigh the lamb and then cut it for the customer to enjoy, avoid the lack of weight and short two, so that the customer can clearly consume.
Life is beautiful because of integrity, and career thrives because of integrity. Yan Changrong, general manager of Yunnan Changwangyuan Catering Co., Ltd., has a good interpretation of the connotation of this sentence.
Give up your studies and share the worries of your family
Yan Changrong was born in November 1973 in a poor rural family in Yuba Village, Baihetan Town, Qiaojia County, with a total of 5 brothers and sisters. In his memory, when he was a child, he often did not have enough to eat and wear warmly. In July 1991, just after completing the middle school entrance examination at Qiaojiaying Central School, he went out to work in The town of Qicheng (then a county-level city) in the Jingpo Autonomous Prefecture of the Dehong Dai Nationality, and his father mailed him the admission letter of Qiaoyi Middle and High School, and he took the admission letter for a long time, decided to give up his studies, worked to earn money to relieve some burdens for the family, and left the opportunity to his younger brothers and sisters. He wrote a letter to his father and began a part-time job in Hatamachi. There, he helped people apprentice with steel doors and windows, and earned a monthly salary of 80 yuan, barely able to make ends meet. During his apprenticeship, he often remembered a sentence told to him by his father when he left home: "Doll, when you go out, you must learn a craft (technique), you can't be hungry when it rains or shines." "The master teaches him what he always learns with an open mind, the technology is becoming more and more mature, and he never picks and chooses when working, as long as the work assigned by the master can always be completed on time and according to the quality and quantity, which is deeply trusted by the master."
In 1995, he went home to visit his relatives, found that there were more people building houses in qiaojia, the demand for steel doors and windows was larger, he planned to start his own door and window shop, but there was no start-up capital, he gave him the idea after consulting with his father, his father strongly supported, helped him borrow 30,000 yuan as a start-up capital. At that time in Qiaojia County he was the third open door and window shop, the business is very good, come to customize the doors and windows of the people in an endless stream, the order has been more than the processing is not winnable, he also brought relatives, neighbors willing to learn the steel doors and windows processing technology and work money, a total of 10 apprentices, driving everyone to work hard to get rich.
Twists and turns to start a business, integrity waters the flowers of happiness
Later, more and more open window shops, greater competition, more credit accounts, backlog costs, business is more and more difficult to do, to 2000 Yan Changrong decided to change careers to catering.
He learned the practice of wild mushroom hot pot in Kunming and returned to open a wild mushroom hot pot restaurant next to the maintenance section of Qiaojia County. The business started well, but after the impact of SARS, the business declined, coupled with the impact of the reconstruction and expansion of Xinhua Road, the store was moved to the current New People's Hospital. Later, due to the inconvenience of housing use, it moved to the vicinity of Majiaqiao to open a shop, and the business was still better, because of the frequent relocation and decoration costs, coupled with more credit, the loss was more than 100,000 yuan. In 2005, for the sake of credibility, he painstakingly sold half of the foundation he had bought next to the Meteorological Bureau to pay off the debt, and then went to Kunming Dongju Bus Station to open a Casserole Rice Noodle Shop. After the previous experience, he was a little more cautious about starting a business this time, carefully observed in the next store for a week before opening the store, figured out the flow of people, and accurately calculated that there was a profit before deciding to rent a store. As soon as the business was opened, it was very good, and then 7 Qiaojia casserole rice noodle branches were opened in Kunming, with an annual net income of nearly 300,000 yuan. After 2013, with the relocation of Dongju Bus Terminal and the renovation and demolition of urban villages, 7 Qiaojia casserole rice noodle branches have been closed successively, and now only qiaojiayuan casserole rice noodle fast food restaurant in Xiaoluofang Street next to Yan'an Hospital is still in operation.
In 2016, the Baihetan Hydropower Station is under construction, Yan Changrong frequently returned to Qiaojia to sign immigration-related agreements, he found that the flow of people is larger, the consumption level has increased a lot compared with before, he smelled business opportunities, he decided to return to Qiaojia to open a pure yellow beef restaurant. Although the flow of people is large, the taste and word of mouth are quite important. Before opening the restaurant, he led his team of chefs to Kunming, Sichuan Ningnan, Huidong, Huili and other places to investigate, taste, study, learn the cooking method of pure beef and mutton, after repeated experiments, invite friends and relatives to taste and collect opinions, and finally developed a cooking method that meets the local and surrounding tastes of Qiaojia. After the opening of the store, the business has been good to burst, in just 5 years, but also registered the "Qiaojiayuan" and "Changwangyuan" trademarks, and successively opened qiaojiayuan pure yellow beef restaurant, Qiaojiayuan pure yellow mutton restaurant, Qiaojiayuan coarse grain restaurant, Qiaojiayuan wild mushroom old goose village, Qiaojiayuan pure yellow mutton hall second branch. Now the annual income is nearly 800,000 yuan.
"You can't be opportunistic in catering, you must be honest and willing to use real materials." Our company strictly controls the raw materials, and the cattle and sheep are all purchased by ourselves and slaughtered in the slaughterhouse. And cattle only receive more than one and a half years old, sheep only receive one to two years old, too young meat does not chew the head and does not smell, too old meat is too chai. With the continuous expansion of the scale, in order to ensure the quality of raw materials and continuous supply, we have also opened a cattle and sheep breeding base. Yan Changrong said, "In the processing process, we strictly follow the seven standards of the net restaurant, and do not illegally add additives in the processing process." In the sales process, we implement a clear price tag, not lack of two pounds, that is, cook a bowl of noodles in the meat is in strict accordance with the standard, weighed before being sent to the customer's table. ”
"I am an old customer of the Qiaojia pure yellow lamb restaurant, the service here is good, the dishes are very assured, the price is reasonable, there are friends to party, I basically choose to eat in the pure yellow lamb restaurant." With the deepening of the interview, there have been customers entering the store to eat, customer Wang Kunxiang said.
"The waiters here have a good attitude, the taste is quite good, and they only get off the pot after showing us the scales, and I believe that if they continue to operate this way, the business will get better and better." Another customer, Wang Yongxu, added.
A person is not rich, everyone is really rich when they are rich
Yan Changrong seized the opportunity of the construction of the Baihetan Hydropower Station to start a business and get rich, but he was not only satisfied with this. He also wants to lead the immigrants who lost their land due to the relocation of the power station to get rich together, he recruited waiters when they were immigrants first, now there are more than 100 workers in several stores, 40 immigrants, a total of 17 shareholders, including 10 immigrants. Xiao Fulan is one of them, she used to work odd jobs on the Construction Site in Xichang, with low income and hard work, and she couldn't control her children's education. Later, he went to work at qiaojiayuan pure yellow beef restaurant, worked hard, performed outstandingly, and grew from a probationary worker to a store manager, and the current monthly income from salary to dividends has exceeded 10,000. "Our boss has a team spirit, he led us to get rich together, we started in the beef restaurant, to the lamb restaurant, the coarse grain store, the old goose village, the second branch of the lamb house, we have grown a lot." I am very grateful to Mr. Yan, under his leadership, the income of every employee of our entire Qiaojiayuan has increased. Xiao Fulan said excitedly.
For a business to grow, team management is also important. Yan Changrong has formulated a set of incentive assessment rules, from the second-level workers, first-class workers, meritorious workers to labor model workers assessment and rating, every six months to evaluate the secondary level, in addition to the basic salary, you can also receive a level salary, the first level of workers or above can also participate in the shares. Those who do a good job have room for promotion, and there is an opportunity to participate in dividends, forming a community of interests, and everyone will take the things in the store as their own, which greatly improves the enthusiasm of employees.
"Our business philosophy is: 'Production is character, integrity is life'" In a conversation with reporters, Yan Changrong said his business experience, "We also pay attention to the construction of corporate culture, warm and thoughtful service, pay attention to collecting customer opinions and improving in time, so that customers can enter the store with a sense of home and taste the taste of home." ”
"In the process of our supervision, we found that Changwangyuan Catering Co., Ltd. pays attention to honest management, and has done a very standardized job in terms of raw material control, clear price marking, processing process, etc., and has been on the red list for three consecutive periods in qiaojia County's 2021 patriotic health special action supermarket and catering 'red and black list', and they have achieved zero penalties and zero complaints over the years." Xie Daoxing, deputy director of the Qiaojia County Market Supervision and Administration Bureau, introduced.
After becoming rich, Yan Changrong did not forget to give back to the society, and donated more than 2,000 yuan worth of mineral water, instant noodles and other materials to the "8.03" earthquake-stricken areas in 2014; donated 1,000 yuan to the "Kunming Qiaojia Chamber of Commerce and the Kunming Medical University Committee of the People's Republic of China to carry out the activity of sending doctors to the countryside" in 2017; and donated 5,000 yuan in the 2019 Qiaojia County "Ten Thousand Enterprises Helping Ten Thousand Villages" to help alleviate poverty.
"We plan to establish a central kitchen in the next step, open chain stores in Kunming, Sichuan's Huili, Huidong and other cities along the JinshaJiang Expressway, bigger and stronger under its catering brand, and prepare to build the company into a comprehensive enterprise integrating catering hotels + tourism." After more than 20 years of trial and error, Yan Changrong has found the "drum point" of the market, and he has turned his attention to the major development opportunities brought about by the construction of the Jinshajiang Expressway and the construction of the lakeside tourism city after the water storage of the Baihetan Hydropower Station, and is determined to make Yunnan Changwangyuan Catering Co., Ltd. bigger and stronger, and contribute more to the promotion of Qiaojia, the promotion of Qiaojia food culture, and the promotion of migrant employment.