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Perhaps many people have not noticed that smart watches in children's hands have become more and more common recently.
Text/Guanwen Shi said
Editor/Kanbunshi said
Mobile phones have become an indispensable thing in many people's lives, and elementary school students seem to have no opportunity to intersect with mobile phones because of their age and self-control.
But where we can't see, there is already a net that firmly controls the child, and this net is getting deeper and deeper, and even all the children who are not in this net are squeezed out.
And this net may be on your child's wrist.
This is not surprising, because for many adults, there is a contradiction between choosing Android and choosing Apple, and even more so for children, not to mention, although children have social anxiety, or social needs.
It's a watch circle, but also a social circle
"Since my girlfriend has a children's phone watch, she has begun to be hooked up by the hairy boys in the class, but she has no friends if she doesn't buy my children."
How do I know, I can listen to her with a smart watch, I can hear clearly in class, not to mention what the child talks about with classmates after class, if a bad guy grabs her and wants to turn off the phone, I can immediately sound the alarm.
"The last time I went to a parent-teacher meeting, I found that all the children in the class were divided into three camps, some children chattered around to discuss the watch in their hands, and the other part of the children were too, and the rest were only a few children without a watch sitting alone on the side, even if they wanted to talk to these people, no one would pay attention, these children could only sit in the corner, looking lonely, among them there were their own children"
When the parent asked his child what was going on, the child said that the children who got together were divided according to the phone watch in their hands, which is usually the case in the class, and those who did not have a watch had difficulty even trying to add their contact information, let alone make friends.
Not only the parent's child, but even the parent's friend revealed that his child made a lot of friends on the first day of the new dance class, and since then he has been addicted to this watch every day, and it is difficult to even get him up to eat.
Not only that, after having a children's phone watch, their children have actually begun to fall in love early, and they are in the watch with girls all day, and they are not even attentive to studying.
It can be said that today's children's smart watches are no longer a bridge to facilitate communication between parents and children, but the mobile phone in the child's hand and the WeChat in the child's hand.
So what is the reason why this watch not only does not help communicate with parents and children, but even becomes a barrier for communication between parents and children?
In fact, this also starts from the very beginning of the function of the children's phone watch, the original children's phone watch was originally only designed to facilitate parents to contact their children and prevent children from getting lost.
The initial function is very simple, only positioning, and parent contact information, which greatly facilitates the communication between children and parents and strengthens the safety of children.
It can be said that the original smart watch did bring convenience to parents, because the main force of children's phone watches at that time was parents, and children's smart watches were easy to sell only to meet the needs of parents.
But where parents can't see, an invisible net is slowly opening, and some people find that their children are beginning to beg themselves to buy that brand of children's smart watch.
The value of the watch premium
On the other side of the mountain, there is a group of Smurfs on the other side of the sea, and the 2015 Mango TV's hit variety show "Where Did Daddy Go" familiarize the public with Sendie and Tiantian.
What makes the public more familiar is the more magical advertising slogan, no matter where you are, just a phone call, you can find you immediately, find you immediately.
This sentence may be a little more touching for parents, but it is indeed a difficult thing for children to refuse.
For people, social interaction is human nature, as long as they live in society, it is inevitable to simply connect with others, and children also have the need to contact their classmates after entering school.
At that time, smart watches have slowly begun to be laid out, parents' biggest demand for children is safety, no matter where the child is, they will convey their orders and know the exact location of the child.
So smart watches are slowly spreading the market among children, which is not a problem in itself, but it is not only parents who can decide which kind of phone watch children buy, but whether children are willing or not actually accounts for a large part.
So some manufacturers of children's smart phone watches began to add children's favorite functions to the watch, including some games, children's songs, songs, and even TV.
And this is not the strongest motivation for children to buy these things, the strongest motivation is from children's social needs, just unknowingly, children's smartphone watch manufacturers launched a smart phone watch version of WeChat.
This kind of WeChat adds WeChat friends by shaking or touching, and different manufacturers have different WeChat systems, and a brand can only make friends with this brand.
Just like the intelligent barriers of Apple and Android in some aspects, although unreasonable, there will still be people who buy it, and even if Apple is inferior to Android in some aspects, there will still be people who choose Apple.
Children too, although some smart watches are not as good as other manufacturers in terms of battery life, positioning, safety, etc., not powerful enough to meet the needs of children, children will want this watch.
Although parents can look at the problem rationally, they can't hold the wind in their children's ears at all, and there are many parents who are defeated by the child's sentence "Mommy wants to be friends" and grit their teeth to buy it for their children.
In fact, the premium of this kind of phone watch is very high, some smart phone watches with only ordinary functions, or even less than one percent of the function of the mobile phone, can be sold for 2,000 pieces, and even comparable to a mid-range machine.
But because of the child's needs, parents have to buy.
Different perspectives, different consumption power
Because for parents many times may look at the cost performance, but for children, only one reason is needed to buy.
This is actually equivalent to our non-mainstream circle at that time, but now there is a different name, this name is called the little genius mixed circle, of course, if parents want to buy children can only watch for their children, look at the evaluation circle of smart watches, naturally you can't see this circle.
And the reason why smart watches are so profitable is also because they can earn children's money by seeing places that parents can't see and see the world from the child's perspective.
Children may not have much spending power themselves, but behind the children are parents, children are the weakness of parents, as long as they catch the weakness of parents, are they afraid that parents will not pay?
But parents don't have to be too capable, because although the audience of only watches has slowly changed from parents to children, but the theme of consumers is still paying parents, so in today's increasingly powerful smart watches, parents will still be considered.
Although the functions of these watches are varied, they can be controlled remotely through the parents' mobile phones, for example, class hours cannot be used, the download software needs to be opened and limited, and the watch cannot be shut down by itself, only remotely turned off by parents.
These are also convenient for parents to a large extent, if used well, only the watch will become a help for parents in many cases, rather than a gap with children.
There is no one-size-fits-all approach to any problem, because there are two sides to everything, and smartwatches are very high in premium, but they also make friends for children.
Just like the non-mainstream of our last century, in fact, the essence is the social needs among young people, a fear of isolation, fear of not having friends.
Such a problem has always been there, but the emergence of smart devices has accelerated the intensification of the contradiction, which makes us feel that this problem has appeared.
Is it a burden, or an added value
In the "China Children's Smart Watch Research and Investment Report" we can see that there are currently about 170 million people aged 5 to 12 in China, and the more children who have smart phone watches account for 30%, it can be said that three children in ten children have phone watches, which does not include children of other ages.
In China, the current smartphone penetration rate is about 90%, and in 2021, China's smartphone penetration rate is less than 66%.
And children's smart phone watches are slowly showing a similar trend, and children's smart watches have huge profit margins, user stickiness, and the cost and technical requirements are not as high as Apple's Apple Watch, and there will definitely be more and more companies pouring into this track in the future.
This has also allowed many mobile operators to find business opportunities to launch student-specific secondary cards, and propose to cooperate deeply with these smart watch manufacturers.
From the very beginning of the little genius phone watch into the market, to the current Huawei, Xiaomi, 360 and other industries, this competition is very fierce, including some bad competition means, such as setting up technical barriers, product exchanges between different systems can not be interoperable.
For example, adding many things that children like to the product, such as TV, games, music, etc., these things have a certain impact on children's learning and growth to a certain extent.
However, at present, this is not a too perfect field, and there is no perfect regulatory system, because for adults, children's problems are actually more difficult to find, and it is precisely because of the different perspectives that it is difficult for us to see the problems that children see.
This has also led to more difficult supervision of this market, such as some manufacturers will design some special deduction software according to the characteristics of children's smart watches to achieve the purpose of deduction.
Because the payment for some children's smart watches is directly deducted from the parents' account, the child is not clear about the stakes and will buy it directly.
These industry chaos is actually the product of fierce competition in the industry, and only proper market supervision and the continuous cooperation of parents can completely eradicate this phenomenon.
Children's smart watches are a good thing, it can help parents better manage their children, ensure the safety of their children, and indeed bring convenience to parents in these aspects.
It's just that businessmen pursue profits, and choose to please children after understanding that children's consumption power is stronger than adults, which makes the entire market become a miasma, not in line with parents' wishes, children's social is a good thing, we also encourage socialization, and even do not oppose children socializing through smart phone watches.
However, while we complete this demand, can we have more benign competition, not so many premiums, and endless new watches, not only for children, but also for parents.