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Abstract: The report shows that the national consumption concept and cognitive view have undergone great changes in the past three years, especially in the price of consumer products, the expectation of health and skin condition, the center of gravity of appearance and aesthetic preferences. Therefore, how to grasp cutting-edge data, gain insight into consumption changes, quickly layout, and adjust decision-making has become a problem that major beauty brands need to pay attention to.
From a market insight perspective, big brands are more resilient to risk. In terms of makeup trends, the bright Chinese style makeup is more favored, and the lip and cheek makeup is valued by consumers, and the products need to seize the market demand. At the same time, in terms of product selection, domestic brands have more advantages in basic products, and need more breakthroughs in essence, eye cream, lip makeup products, and in terms of color cosmetics products, cost-effective is the image of Chinese brands deeply rooted in the hearts of the people, eyeliner, eyebrow pencil/eyebrow powder and eyelash primer/mascara have more advantages.
In addition, the prominent scenarios for consumers to purchase beauty products are attracted by promotional activities, and e-commerce platforms, grass planting platforms and short video platforms are important channels for consumers to obtain product information. Therefore, in terms of marketing promotion, beauty brands need to use these platforms to strengthen brand promotion, enhance product awareness, and attract more consumers' attention.
Excerpts from the report are provided below
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