Agriculture is the foundation of human survival and a strategic industry of the country. With the intensification of population growth, resource scarcity, environmental degradation and other problems, traditional agriculture is facing great challenges and pressures. How to improve the efficiency and quality of agricultural production and ensure food security and ecological security has become a top priority. In this context, smart agriculture has emerged, using innovative means such as digital technology and artificial intelligence to achieve precision, intelligence and sustainability in agricultural production.
Recently, Fengma Technology, a technology company focusing on smart agriculture, completed tens of millions of yuan in financing, jointly led by Zhencheng Investment and Century Jinyuan Group. This is another breakthrough in Fengma Technology that has obtained multiple rounds of investment after being incubated and established by Turing Artificial Intelligence Research Institute in 2019. This financing will be used to strengthen scientific and technological innovation, accelerate large-scale development, and promote the wide application of smart agriculture. So, what kind of company is Fengma Technology?
With the Unigro model as the core, establish a complete intelligent planting platform
Fengma Technology (Nanjing) Co., Ltd. is a technology company focusing on smart agriculture, aiming to build the world's leading cultivation decision data platform and provide sustainable agricultural solutions for farmers. Founded in 2019, the company was incubated by Turing Artificial Intelligence Research Institute and has successively received investment from many well-known institutions such as Turing Venture Capital, Kaifeng, IMO Ventures and Chixing Venture Capital. The company's management team is mainly from Bayer, Didi, Metro and other well-known enterprises at home and abroad, and gathers compound talents with multidisciplinary backgrounds such as agronomy, biology, artificial intelligence, software design, mechanical automation, and marketing.
With the Unigro model as the core, Fengma Technology has established a complete intelligent planting platform and standardized planting system. Unigro model is an adaptive crop growth model that integrates artificial intelligence algorithms to solve the problems of large demand for training data, long verification period and scenario customization of traditional agricultural planting models. The Unigro model can be quickly and widely applied to a variety of agricultural scenarios, providing accurate and effective cultivation guidance for farmers through quantitative prediction and evaluation of crop physiological parameters.
In addition to the Unigro model, Fengma Technology also provides a complete set of intelligent planting solutions including intelligent perception, analysis and execution modules. Through sensors, Internet of Things, image recognition and other technical means, use numbers to define people's previous perceptual cognition of planting; Through cloud platform services, 3D visualization and data analysis and other tools, real-time monitoring and management of crop growth status and environmental conditions; Through water and fertilizer integration, industrial-grade agricultural Internet of Things and other equipment, the automation and intelligence of water and fertilizer irrigation and environmental control are realized.
Fengma Technology can win the favor of investors, its core advantage is not only strong technical strength, but also successful business practices. Songuo Agriculture believes that the following are the three core advantages of Fengma Technology:
The first is the innovative AI crop growth model Unigro: the model integrates artificial intelligence algorithms to solve the problems of large demand for training data, long verification period and scenario customization of traditional agricultural planting models, and can be quickly and widely applied to a variety of agricultural scenarios. By collecting and analyzing a large amount of data, the model predicts and optimizes various parameters in the crop growth process, and feeds and adjusts according to the actual results, so as to realize the automation and intelligence of agricultural management of large-scale facilities.
The second is a complete intelligent planting platform and standardized planting system: With the Unigro model as the core, Fengma Technology has established a complete intelligent planting platform and standardized planting system, including intelligent perception, analysis and execution modules. Through sensors, Internet of Things, image recognition and other technical means, use numbers to define people's previous perceptual cognition of planting; Through cloud platform services, 3D visualization and data analysis and other tools, it provides accurate and effective cultivation guidance for growers; Through the integration of water and fertilizer, industrial-grade control equipment and other hardware facilities, the fine regulation of crop growth environment and nutrient supply is realized.
The third is the business model of self-operation verification and then promotion: from the beginning of its establishment, Fengma Technology has adhered to the model of self-operation verification and then promotion. Adhering to the concept of "doing for farmers, taking farmers to work, and helping farmers earn", the company focuses on building its own demonstration park, promoting the landing of advanced technology, and doing it solidly for growers. At the same time, on the basis of data traceability, it helps them sell high-quality agricultural products at better prices and increase profits.
As a data-driven smart agricultural enterprise, Fengma Technology has won the recognition of investors and the market with its innovative AI crop growth model Unigro, complete intelligent planting platform and standardized planting system, and self-operation verification and then promotion business model. With the empowerment of policy, technology and capital, how far can Fengma Technology go?
With a vision of sustainable cultivation, explore the future of smart agriculture
In the future, can Fengma Technology have great development? This needs to be analyzed from multiple perspectives such as the industry background, the company itself and the competitive environment. In general, Fengma Technology has strong development potential and prospects, but it also faces some challenges and risks.
First of all, from the perspective of the industry background, smart agriculture is an important direction of national strategy and social demand. According to the forecast of the Prospective Industry Research Institute, the market size of smart agriculture in mainland China will reach 75.4 billion yuan in 2022 and 121.4 billion yuan in 2027. The global smart agriculture market will also grow from $14.588 billion in 2021 to $18.45 billion in 2022. This shows that smart agriculture has huge market space and growth potential.
At the same time, with the intensification of population growth, resource shortage, environmental degradation and other problems, traditional agriculture is facing great challenges and pressures, and it is urgent to achieve transformation and upgrading through scientific and technological innovation. As an important part of the digital economy, smart agriculture uses information technology and artificial intelligence to accurately manage and optimize agricultural production, improve agricultural efficiency and quality, reduce agricultural costs and risks, and achieve sustainable agricultural development. This is an inevitable requirement of social responsibility and people's livelihood and well-being.
Secondly, from the perspective of the enterprise itself, Fengma Technology has strong technical strength and innovation ability. The company has a self-developed adaptive crop growth model Unigro, which integrates artificial intelligence algorithms to solve the problems of large demand for training data, long verification cycle and scenario customization of traditional agricultural planting models, and can be quickly and widely applied to a variety of agricultural scenarios. With the Unigro model as the core, the company has established a complete intelligent planting platform and standardized planting system, including intelligent perception, analysis and execution modules.
Through sensors, Internet of Things, image recognition and other technical means, the company uses numbers to define people's perceptual cognition of planting in the past; Based on the information accumulated continuously, Unigro will analyze and learn the laws of the data, understand the changing characteristics of each physiological parameter of the crop and the relationship with the environment and other factors; Based on the crop growth model and real-time data, Unigro gives the optimal cultivation plan and executes it with automated equipment. These technological innovations make Fengma Technology have a high competitive advantage in the field of smart agriculture.
Third, from the perspective of the competitive environment, Fengma Technology is facing certain competitive pressures and challenges. Smart agriculture is a complex system engineering involving multiple fields and levels, which requires multi-faceted coordination and support.
At present, smart agriculture in mainland China is still in its infancy, relevant policies, standards, norms, etc. are not perfect, industry barriers are high, and market awareness is low. At the same time, there are also some competitors and alternatives in the field of smart agriculture, such as data platform service providers such as Haixin Huaxia and Aokemei; DJI, XAG and other drone service providers; Borche linkage, sinan navigation and other agricultural machinery automatic driving service providers; Netease, Tequan Group and other intelligent breeding service providers. These enterprises have their own advantages and characteristics, and have a certain market share and influence in their respective fields.
Therefore, if Fengma Technology wants to have rapid development in the future, it needs to continuously strengthen its own construction and innovation capabilities, enhance its core competitiveness in terms of product quality, service level, brand image, etc., and actively expand partners and customer groups to establish a good reputation and reputation in the market.
In short, Fengma Technology is a company focusing on the research and development of smart agricultural technology, aiming to build the world's leading cultivation decision data platform to provide sustainable agricultural solutions for farmers. The company has independently developed the adaptive crop growth model Unigro, and has established a complete intelligent planting platform and standardized planting system with this as the core. In the future, under the background of the continuous expansion of the smart agriculture market, I believe that Fengma Technology can explore its own smart agriculture road in the future.