Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

author:Tram Resources

There are more cars and fewer goods, the unit price of freight is getting lower and lower, and urban freight drivers increasingly feel that it is difficult to earn money. From January to April, the national sales of new energy logistics vehicles slowed down year-on-year, and even decreased month-on-month, which seems to confirm the slump in the market. However, tram resources have recently observed an interesting phenomenon: compared with last year, the visibility of fuel trucks on the streets and alleys of Shenzhen has been higher.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

Drivers of new energy logistics vehicles with absolute advantages in the cost of use feel that "the days can't pass", why do fuel vehicles with fuel costs accounting for up to 30-40% run more vigorously? In order to find out, the tram resource did a random interview to hear what the driver had to say.

01 Survey: Sudden increase in visibility in the fuel truck market?

Shanglin Community, Yuanling Street, Futian District, Shenzhen, extends from Hongling North Road in the east, Bagua Middle Road in the south, and Nigang Road in the north, with a jurisdiction area of 0.53 square kilometers. In this small space, there are 7 residential districts, 50 residential buildings, 14 industrial plants, 10 office buildings, more than 1270 enterprises and institutions, and more than 400 small stores of various types in the jurisdiction.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

Strong logistics demand and sound charging station infrastructure have also made it a gathering place for logistics companies and urban freight drivers. Only in the area of Bagua 4th Road and Shanglin Street, only 500 meters apart, there are express logistics business points such as SF, Jitu, Yunda, Shentong, and Zhongtong. At least 100 new energy logistics vehicles shuttle through Shanglin Street every day, and more than a dozen vehicles waiting for goods on the roadside of less than 200 meters during peak order periods.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

The vast majority of these trucks (mainly VAN) with car stickers on major Internet freight platforms are new energy logistics vehicles. However, according to the continuous observation of tram resources, the visibility of fuel vehicles has been greatly improved recently. In the unloading area of Jiali Building and the entrance of Meiyiduo Supermarket, blue vans are often seen, and sometimes appear in groups. Light trucks and small trucks are mainly blue brand oil vehicles.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

Judging from the survey period, SF Express in express logistics outlets mainly uses new energy logistics vehicles, while Jitu Express and Yunda transfer vehicles are still dominated by oil trucks.

In order to further verify whether the visibility of fuel trucks in the Shenzhen market has really improved, the editor of Tram Resources also used off-duty time to visit Buji Street and Jihua Street in Longgang District. These two streets are densely populated, with prosperous commerce, logistics parks and cold chain warehouses. Many freight drivers live in this area.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

In this investigation, we mainly visited the Qian Da Ma Fresh Distribution Center of Sanlian Community of Jihua Street, the China Resources Logistics Park on Jinyun Road in Buji Street and the Fumin Farmers Wholesale Market on Bu Li Road in Buji Street. Judging from the results of the survey, Aunt Qian's fresh food distribution center is mainly refrigerated trucks, almost all of which are fuel vehicles; China Resources Logistics Park has an independent charging station, and most of the vehicles parked in it are new energy logistics vehicles; Fumin Farmers Wholesale Market enters the peak flow of people after work, logistics vehicles cannot circulate, and the trucks seen occasionally are basically oil trucks.

02 Driver: "Although the tram is good, the pressure of the oil truck is less"

"At present, there are more and more new energy logistics vehicles in Shenzhen, and the charging cost of running for a day is less than half of our fuel money. But within 5 years, I still insisted on driving oil trucks and running freight. Among the many oil truck drivers interviewed by tram resources, the views of Mr. Bai, a freight driver in Guangxi, can trigger the reflection of new energy logistics vehicles.

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

Mr. Bai's car was a blue-plate gold-cup van with a truck sticker on the body. According to reports, he has been running Lalala for 3 years, and is currently a junior member of Lalala, the car is self-purchased, and the monthly payment is only more than 1,000 yuan. At present, in addition to running orders on the Lala platform, it also runs fixed customers, with an average monthly turnover of about 12,000 yuan.

"On average, the monthly fuel consumption cost is about 4,000 yuan, the platform membership fee is 299 yuan, the commission is about 1,300 yuan, and the hand is about 7,000 yuan, which is slightly more comfortable than working in the factory." Mr. Bai carefully calculated an account, deducted 1,000 yuan monthly payment, and received about 6,000 yuan.

"The cost of using new energy logistics vehicles is very low, do you consider changing to a pure electric van to run freight?" In this regard, he smiled slightly and also calculated an account.

"I have a fellow villager who rented a new energy logistics vehicle through renting and purchasing on behalf of a substitute. Daily rent 130 yuan, annual management fee 5000 yuan, electricity fee 50*30 yuan, membership fee 799 yuan, commission 5%. Mr. Bai said that based on a turnover of 12,000 yuan, his fellow villagers only receive about 4,800 yuan a month.

"The market is not good, you can't make money, and you are under great pressure, and everyone has complaints." Mr. Bai frankly told Tram Resources that he would not choose new energy logistics vehicles for several reasons: first, fuel vehicles have high energy replenishment efficiency, and long-distance large orders have the advantages of higher speed and efficiency; Second, it is convenient to purchase insurance, and the premium is low, and the premium will decrease year by year; Third, the purchase cost is low, the monthly payment is stress-free, and the car dealer has no routine, even if the freight is not run, the oil truck driver can retreat at any time.

"Oil car 0.6 yuan / km, tram 0.2 yuan / km, the low cost of tram use has obvious advantages. In terms of driving experience, the tram starts fast and is comfortable to ride. Mr. Bai believes that Xiaobai drivers regret choosing new energy trucks by renting and purchasing or bringing goods to buy cars, not that the car is bad, but that after calculating the account by himself, he found that "easy monthly income of more than 10,000" is a confused account.

03Thinking: How to make green city marketing more attentive?

Through investigation and interviews, some oil truck drivers shared some different views through account calculation, application scenarios, and personal experience, which are worth thinking about new energy logistics vehicle operation dealers.

Take the most common phrases in the new energy logistics vehicle industry as an example: calculate the economic account through the "fuel and electricity difference", emphasize the cost economy of the use of new energy logistics vehicles, and "save a car in a few years"; In order to promote business, they all combine the unit price of the platform, emphasizing that "you can easily earn more than 10,000 a month after running a few orders a day"; In order to emphasize comfort, "passenger car design, standard intelligent entertainment functions".

"This set of words can only fool the little white driver, and it is difficult to convince us to switch from oil to electricity." Mr. Bai said that new energy logistics vehicles have been developed for more than ten years, and although we drive oil vehicles, we also pay close attention to the development of new energy logistics vehicles, and we are well aware of their economy and other advantages.

He believes that if new energy logistics vehicle operators and dealers want to speed up the process of oil to electricity, they need to upgrade the marketing tactics of green city distribution for "old drivers". "As the old saying goes, church apprentices starve their masters. Drivers who run through freight will calculate the account, and they will calculate it better than the one who sells the car, which may be why the dealership operator's economic account is gradually failing. ”

Tram Watch|" The "oil-to-electricity difference" advantage does not lead to "oil-to-electricity", what is the problem?

"The function of commercial vehicles equipped with passenger cars is actually not time to enjoy for people with a lot of work, and they are not in the mood for people who can't run orders." New energy logistics vehicle companies should effectively reduce the purchase cost and monthly payment/monthly rental of drivers; Solve the problem of difficult to buy new energy logistics vehicle insurance and high premiums; Research the latest gameplay of the freight platform, with the help of big data technology and digital operation model, summarize and summarize the tips of running orders, improve the driver's order grabbing rate, and help drivers increase income.

"After running experience, we all know whether running freight can make money, the key is to sum up the experience and find the know-how." Mr. Bai said frankly that the car is just a tool, and the lower the cost of use, the better, but if the know-how can achieve twice the result with half the effort, the driver can ignore the advantage of the difference between fuel and electricity. In his summary of experience, oil trucks have speed and efficiency advantages in long-distance running, and are more fuel-efficient (running the city with stop-and-go streets and alleys, fuel consumption is higher), and after insisting on running long distances, the big data of the freight platform will generate user portraits, which makes it easier for him to grab long-distance orders with large sums. At the same time, it is not necessary to covet large orders, and it is better to run long-distance orders during the peak period of orders than to run more small orders.

Summary: After the epidemic was released, the economic recovery was not ideal, logistics activities in various places were not active, and the income of urban freight drivers was affected to varying degrees. From January to April, the year-on-year increase in sales of new energy logistics vehicles remained above 20%, but it was significantly lower than in previous years. Relatively speaking, the market visibility of fuel vehicles has quietly improved.

Through street surveys and in-depth exchanges with oil truck drivers, some oil truck drivers compared the advantages and disadvantages of oil trucks and trams from their perspectives, and expressed their views and suggestions on the difference between oil and electricity and oil to electricity. Tram Resources believes that many of these views have certain reference significance for new energy logistics vehicle distribution operators to upgrade their marketing skills. What do you think? Welcome to express your true opinion in the comment area.