"I, a native of Changsha, can't eat during May Day."
Behind every Internet celebrity city, there is a group of locals with mixed feelings.
While they are happy to see their hometown being seen, they obediently nest at home and vacate the place for foreign tourists; On the one hand, they have to "endure" all kinds of inconveniences in life - they can't eat, can't buy food, and are people everywhere they go... There was also a hint of Versailles: "What's so good about this place?" ”
What does it mean to you that you have become an Internet celebrity check-in place at your doorstep?
Tourists on vacation, locals "cross the robbery"?
During this year's "May Day", Zibo's eight major convenience markets overwhelmed a number of 5A-level scenic spots and ranked first in the national scenic spot hot list.
On the first day of the holiday, the eight major bureaus received 190,000 tourists. On the same day, the Forbidden City received 35,000 people, the Summer Palace 78,000, and the Nanluoguxiang 75,000. This market street, together with the barbecue, has become Zibo's business card.
Before the traffic arrived, it was an ordinary cross block, selling fruits and vegetables, meat, rice noodles, daily necessities, and billboards that read "waterproof and plugging leaks in houses", and like other wet markets, the main focus was "convenience for the people".
"For me, it's just the most ordinary alley near my grandfather's house," said Little Red Book blogger "Four Treasure Girl" who grew up in Zibo, and the Eight Shades Vegetable Market carries her childhood memories. Milk sticks are a gift from her father to coax her, grilled steak is the staple food that grandma spoiled her when she was alive, and fried wing roots and crispy flowers, which belong to junk food that her mother will get angry when she sees it, but her father will buy it for her.
But after the eight major games became popular, her father could not buy vegetables for two weeks in a row. Every day, the streets are overcrowded from breakfast and continue until after dinner.
Stalls rents have multiplied, and fruit and vegetable shops have either moved out or started to make snacks that are more popular with tourists - purple rice cakes and wok cakes. Changsha stinky tofu, grilled sausages, milk tea and other "national chain" Internet celebrity foods have also settled in one after another.
"Now the eight major situations are completely owned by tourists, and locals can only carefully avoid the crowds and go to the markets further afield to buy vegetables."
Not only in Zibo, but also during the Spring Festival, some citizens in Xi'an wanted to go to Zhouzhi Water Street to play in the fireworks alley for a while, and were squeezed to shout in Shaanxi dialect: "Everyone go home, let the outsiders come first!" ”
Making way for tourists has become the consensus of many residents of Internet celebrity attractions.
But sometimes, even if you are at home, it is inevitable to be troubled. The 72-year-old uncle Wang has lived in Daju Hutong since he was a child, just a 200-metre walk from Gui Street, Beijing's "mecca for night snacks." "When the business in Gui Street is good, it is like an overpass, and every night the sound of hawking, fighting, and sirens is mixed together, and the smell of chili peppers often wafts through the nose."
In Beijing's Shichahai, Drum Tower, Lama Temple and other popular attractions, there are a large number of hutong courtyards, and homemade notices are usually posted at the door - "Do not disturb private houses", "Do not enter unless you are not" and "No visits". But many tourists are full of curiosity about the courtyard courtyard in old Beijing, "There are those who come in, why not?" Civilized people, can block it. Uncivilized people, you can't stop it. ”
"What's so good about this thing?"
Tourism, which will change the lives of destination residents, is not new.
"The infrastructure and layout of a city is based on a certain number of people. The influx of foreign tourists exceeds the carrying capacity, which will inevitably bring competition for space and resources. Shen Han, professor of the Department of Tourism Studies of Fudan University and executive deputy secretary-general of the International Tourism Association, introduced that changes in industrial structure, rising prices, and environmental damage are all common impacts of the tourism industry.
In recent years, however, these negative effects have become more concentrated and widespread, and they have nothing to do with social media.
Old-school tourist cities, everyone is familiar with: 8D magic city Chongqing, fashionable and comfortable Chengdu, the ancient capital of the thirteenth dynasty Xi'an, Sanya with sea breeze coconut trees, modern Shanghai, atmospheric Beijing... Most of them are large cities, and many are provincial capitals or municipalities directly under the central government, with strong economic strength and perfect infrastructure.
In the age of social media, "everyone has a chance to be famous for 15 minutes," and the same goes for cities. This year, the "talent show" of the directors of cultural and tourism bureaus in various places, the check-in of bloggers and trendy people, and the promotion of netizens have made the third- and fourth-tier cities that have never heard of it before debuted in C position in a short period of time.
Jiangmen, Guangdong, which took advantage of "Crazy", Zibo, Shandong, which stood out with barbecue, and Mangshi in Yunnan, which relied on the Songkran Festival..."Once the fission-style spread on social media is triggered and the traffic is surging, it is not difficult to become famous in the world. ”
"Compared with mature tourist destinations, places that suddenly become Internet celebrities are often not ready to receive a large number of tourists, and tourism planning and infrastructure have not kept pace. Local residents are also not psychologically prepared and will inevitably feel uncomfortable. Ma Shihan, a researcher of the "Hundred Talents Program" at the Department of Tourism and Hotel Management of Zhejiang University School of Management, explained.
In addition, the change in the way youth groups travel has also made residents of influencer check-in places more disturbed. Compared to the sightseeing tours that were directly pulled by bus to tourist attractions in the past, today's young people are more willing to understand and integrate into the life of a city. Hutongs, alleys, wet markets, and snack streets, which originally belong to local residents, have become popular check-in places for tourists.
And now, travel, eating, shopping, pay attention to a "film rate", in order to reflect the personality and get traffic, some tourists specially go to the corner to take pictures. A bunch of tulips, a bow, people have taken pictures to check in, and the locals have a question mark on their faces: "What's so good about this thing?" ”
"Taking pictures in front of residents, peeping, and even running around people's homes without permission, this kind of overtourism is indeed offensive." Ma Shihan said that not only in China, but also in tourist cities such as Barcelona and Venice, many local residents are overwhelmed and have to move.
When the locals are comfortable, the tourists can be comfortable
"Traffic is a double-edged sword", network attention comes and goes quickly, traffic can allow cities to quickly obtain customers, but if the tourist experience is not good, it is difficult for cities to "grow red".
As Zhang Xinmei, a lecturer at Fudan University's Department of Tourism, said, "A city that locals find convenient is a city that can accept tourists for a long time and make tourists comfortable." ”
This also puts forward higher requirements for the urban governance of Internet celebrity cities. First of all, spatial planning needs to be more rational. According to Professor Shen Han and researcher Ma Shihan, there are two main modes of scenic spot spatial planning: one is "overall relocation", residents move out, leaving the old city completely to tourists, such as Lijiang Ancient City, Pingyao Ancient City, Gulangyu Island, etc.
The disadvantage of this is that the scenic spot of the aborigines is lost, and it is easy to move towards homogenization and commercialization, "slowly losing its vitality, leaving only an empty shell." ”
Therefore, the coexistence model of "front shop and back house" is more feasible - along the street are shops, attractions, and behind are residential houses. "It's like a stage, the front is the performance area, the audience can enjoy it, but the backstage is not allowed." This can not only retain the original life atmosphere of local residents, but also allow tourists and residents to have a certain space isolation.
Flow restrictions and peak shifting measures can also alleviate inconvenience for residents. Now more and more scenic spots adopt the online reservation system, the number of tourists is controlled, and the burden is naturally reduced. In some living places, such as wet markets, peak-shifting measures are also adopted, leaving the morning time for local residents to buy vegetables, and then opening it to tourists at noon.
In addition, the economic benefits brought by tourism development need to be reasonably distributed. "Some residents are engaged in related industries and can directly benefit from tourism; But some residents are more troubled, which requires the government to establish a reasonable distribution mechanism through taxation and other means to benefit more locals. ”
There is no one who does not love his hometown. Despite all the inconveniences, locals complain and pride themselves while slowly learning to give up their hometown during the holidays. After all, the popularity of cultural tourism can be exchanged for real income and development - infrastructure improvement, increased employment opportunities, fixed asset value-added, city image improvement, talent inflow...
Clock in without interrupting. Whether it is the city manager or the foreign tourists, while warmly inviting customers, eating, drinking and having fun, don't forget to take the feelings of the locals to heart, and don't live up to their sincere hospitality.