Text/Yangcheng Evening News all-media reporter Li Li
Photo/Courtesy of the organizer
On 18 February 2021, the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area was officially released for the second anniversary of its implementation. On the morning of the same day, as the highlight of the "Hearing the Blossoms" Guangzhou Cultural and Literary Series, the "Humanistic Bay Area Light and Shadow Building Dreams - Guangdong-Hong Kong-Macao Greater Bay Area Film Exchange and Cooperation Theme Release Activity" was held at the Guangzhou Grand Theatre. Representatives of film and television circles and literary and art circles from Guangdong, Hong Kong and Macao gathered together to talk about film exchanges and cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area. At the event site, the "Guangdong-Hong Kong-Macao Greater Bay Area Filmmakers' Home" was officially awarded.
Tang Yingnian, He Chaoqiong, Huo Qigang, Ma Dingsheng, Zhang Mingmin, Huang Bo, Huang Xiaoming, Wu Jing, Liu Weiqiang, Wang Jing and other people from all walks of life specially sent congratulatory videos, and called on people inside and outside the industry to contribute to the construction of the Humanistic Bay Area.
Guangdong's "national first ticket warehouse" is well-deserved
The Chinese film market ushered in a post-recovery outbreak in the spring of 2021. On February 16, the total box office of the Chinese film market in 2021 exceeded 10 billion yuan, and the total number of moviegoers reached 229 million. By February 17, the total box office of Spring Festival movies exceeded 7.8 billion yuan, becoming a veritable "strongest Spring Festival file".
Zhang Hong, secretary of the sub-party group of the China Filmmakers Association, said in his speech that in recent years, the Chinese film market has been thriving and vigorous, and has become the country with the largest number of screens in the world. Last year, thanks to the strict prevention and control of the epidemic, the Chinese film market took the lead in recovering, showing strong resilience to development. As the forefront of reform and opening up, Guangdong not only ranks first in the number of screens in the country, but also wins the national film box office champion for 19 consecutive years, which is a well-deserved "first ticket warehouse", and the provincial capital city of Guangzhou last year worked hard to overcome the impact of the epidemic and continued to rank fourth in the national urban box office with 684.1 million yuan.
Zhang Hong said that the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area has played a significant role in further promoting people-to-people exchanges in the Guangdong-Hong Kong-Macao Greater Bay Area, consolidating consensus, especially promoting exchanges and exchanges among young people and intermingling with each other.
Xiao Xiaoqing, vice chairman and secretary general of the Guangdong Filmmakers Association, said that in the past two years, Guangdong film masterpieces have continued, of which the box office of "Bomb Disposal Expert 2" has exceeded 1.4 billion yuan, becoming the highest box office among Guangdong-produced films. In 2021, Guangdong will also have a number of heavyweight films such as "Chinese Doctor", "Anti-Gang Crime Action" and "Life Waterline" released.
In September 2020, the Guangzhou Filmmakers Association was officially established. Jiang Defu, the first chairman of the association, said in his speech that with the help of the construction of the "Humanistic Bay Area", the Guangzhou Filmmakers Association will build a comprehensive service platform that radiates the Guangdong-Hong Kong-Macao Greater Bay Area, unite the film and television colleagues in the Guangdong-Hong Kong-Macao Greater Bay Area, and contribute to the cultural construction of the Bay Area.
The Guangdong-Hong Kong-Macao Greater Bay Area is a movie with one voice
How filmmakers took the second anniversary of the implementation of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area as an opportunity to conduct in-depth exchanges, plan cooperation, and gather the majestic power of Chinese films in the Bay Area became a hot topic of discussion at the event on the day.
Rao Shuguang, president of the China Film Critics Association, said in his keynote speech that the development of films in the Greater Bay Area needs to activate and integrate relevant resources, form effective creativity and creativity, achieve cultural tolerance and compatibility, and play a greater, more active, more proactive and more constructive role in the international dissemination of Chinese films.
Wang Tianyun, a film theorist and professor at the Shanghai Institute of Visual Arts, said that the red gene provides a natural rich mine for the creation of films in Guangdong, Hong Kong and Macao, and the open and diligent spirit of talents in the Bay Area is to seize the opportunity for the film development of the Guangdong-Hong Kong-Macao Greater Bay Area. With the help of the opportunity of cultural construction and humanistic construction in the Greater Bay Area, the development of Guangzhou's film industry is bound to usher in new development opportunities.
Jia Yi, dean of the Bay Area Film and Television Industry College of Guangdong University of Finance and Economics, analyzed that from 2016 to 2020, a total of 48 films were jointly produced by two cities in Guangdong Province, with an average box office of about 330 million yuan. In his view, the culture of the Guangdong-Hong Kong-Macao Greater Bay Area has the same origin and the same voice, and if they give full play to their respective advantages, they will have great potential in the development of the film and television industry.
Peng Xiaomao, a member of the preparatory group of the Guangdong General Station of the Central Radio and Television Corporation, pointed out that to make the film industry strong and large, it must have "three strong": strong works, strong film brands, and strong market positions.
The Guangdong-Hong Kong-Macao Greater Bay Area Golden Rooster Film Festival will be launched in Guangzhou
After the release of the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou issued a series of major policy measures to help the construction of the Humanistic Bay Area, focusing on building the film industry and achieving remarkable results.
Zhu Xiaoyi, deputy director of the Publicity Department of the Guangzhou Municipal Party Committee, introduced at the main release link that in the past two years, Guangzhou Film has worked hard to promote high-quality development, adhering to the theme of gathering, grasping creation, stabilizing advantages, making up for shortcomings, integrating and optimizing local film resources, attracting outgoing filmmakers to continue to return, and actively promoting the continuous settlement of leading domestic film enterprises and excellent film teams. By the end of 2020, there were more than 600 film and television enterprises in Guangzhou, including 255 cinemas, with more than 200,000 seats. Under the influence of the epidemic, the total box office of the film in 2020 still reached 684 million, continuing to rank fourth in the national urban box office list. During the Spring Festival holiday in 2021 (from the first to the sixth day of the New Year), the city's film box office is nearly 170 million yuan.
In the past two years, Guangzhou's film products have continued to emerge. The movies "Water Moon in Hand" and "A Little Starlight" won the 33rd Golden Rooster Award of Chinese Film, "Guest from the Sea" won the 2020 China (Guangzhou) International Documentary Festival "Golden Red Cotton" excellent series of documentaries, and "Wedding on the Execution Ground" set a new record for the national drama film box office. Under the guidance of the Central Propaganda Department and the Propaganda Department of the Provincial Party Committee, the Propaganda Department of the Guangzhou Municipal Party Committee, Bona Pictures, Zhuying Group, etc. jointly planned the anti-epidemic theme film "Chinese Doctor", which will be released nationwide in June; the key films of the Central Propaganda Department "Kashmir Princess" and "Chincha Minister" will start filming within the year; the Lingnan-themed humanistic film "Rain Hit Basho" will participate in the Cannes International Film Festival; the Cantonese opera films "Nanyue Palace Words", "Rui Wang Zhuang Fei" and "Fan Li Xi Shi" will be completed one after another and enter post-production.
The Guangzhou Filmmakers Association, which has gathered 240 outstanding talents in related fields of the film industry across the country, has successfully held large-scale film festivals such as the China (Guangzhou) International Documentary Festival, the China International Children's Film Festival, and the Guangzhou University Student Film Festival to convey the sound of Guangzhou film.
Guangzhou also combines the national implementation of the Plan to Support Young Outstanding Film Dramas, the "Green Onion Plan" for Young Film Directors and the "Green Shoots Plan" for Guangdong Film Talents, gives full play to the status and role of the core city of guangzhou in the Guangdong-Hong Kong-Macao Greater Bay Area, actively cultivates and explores young film talents, and promotes the cooperation between the Virtual Reality Research Institute of the Greater Bay Area and two universities such as Guangzhou Institute of Science and Technology and Guangdong Institute of Industry and Trade to jointly build a film and television post-production industry college.
At the same time, Guangzhou's film industry continues to grow, and projects such as Bona Film Guangdong-Hong Kong-Macao Greater Bay Area Headquarters, Greater Bay Area Huayi Brothers Cultural and Tourism Center, and Emperor Entertainment Southern Headquarters are stepping up construction.
In the future, Guangzhou will also launch four major brands of "production in Guangzhou", "shooting in Guangzhou", "premiere in Guangzhou" and "exhibition in Guangzhou". From the first half of this year, the China Film Association will jointly launch the Guangdong-Hong Kong-Macao Greater Bay Area Golden Rooster Film Festival with Guangzhou Municipality, which will be launched in Guangzhou in the first half of each year to tour the Guangdong-Hong Kong-Macao Greater Bay Area.
In the subsequent guest interviews, the guests from all sides discussed how to promote industrial development and enhance industrial vitality around humanistic films, film talents, film technology, film finance, film industry, film publicity, and young creative talents.
Launched the official initiative of "Humanistic Film" in the Bay Area
At the 33rd Golden Rooster Awards Ceremony, the two works of Guangzhou-produced films "Water Moon in Hand" and "Little Starlight" won the Golden Rooster Awards "Best Record/Science and Education Film" and "Best Children's Film" respectively; the Cantonese opera film "Wedding at the Execution Ground" was nominated for the award; and the original script "Silent Few" co-written by Guangzhou filmmakers Gan Xiao'er and Li Jing won the National Theme Film Excellent Script Award. Although these works involve different themes, they also highlight the connotation of humanistic temperature. "This is another bloom of the profound humanistic traditions of the Greater Bay Area." Ou Ya, executive director of the Guangzhou Greater Bay Area Cultural Exchange Promotion Center, said.
At the scene of the event, Guangzhou Radio and Television Station, Guangzhou Filmmakers Association, Guangzhou Greater Bay Area Cultural Exchange Promotion Center, Guangzhou Fangsuo Culture and other institutions jointly launched the official initiative of the "Humanistic Film" project in the Guangdong-Hong Kong-Macao Greater Bay Area. The content includes: reading the humanistic bay area from humanistic films; building a "humanistic film" creation platform in the Guangdong-Hong Kong-Macao Greater Bay Area; creating a "humanistic film" talent education and training platform in the Greater Bay Area; building a "humanistic film" communication platform in the Hong Kong and Macao Greater Bay Area; building a "humanistic film" investment and financing platform in the Hong Kong and Macao Greater Bay Area, further enhancing the characteristics of the "humanistic film" in the Greater Bay Area, and striving to create the third pole of Chinese cinema in the new era.
Coordinate resources and enhance the vitality of the film industry
The popular Spring Festival blockbuster "New God List: Nezha Rebirth" is known for its special effects, and the Iron Fan Studio under Guangdong Yongsheng Animation is one of its behind-the-scenes production teams. Huang Long, general manager of Yongsheng Animation Film Division, introduced that Iron Fan Animation Studio is invested and established by Yongsheng Animation, a leading digital animation film and television content creation and production enterprise in China, and is one of the leading animation production industrialization teams in China. Previously, the studio has received many works that have received praise, including "Lion Learning Lion" and "Falling Dust".
In the view of Liu Xiaochun, president of the Guangdong Southern Film Engineering and Technology Research Institute, films should be good at using technical means to serve the story. The new film industry system in the Greater Bay Area is rich in basic industries, which will play a positive role in making more excellent works in the future.
In addition to developing technology, Guangzhou is also committed to optimizing the use of funds, improving the investment and financing service system of the film industry, and promoting the development of the film industry in the Guangdong-Hong Kong-Macao Greater Bay Area.
Zhao Yuanzheng, chairman of Guangzhou Cultural Investment Co., Ltd., introduced that on November 18, 2020, the China Cultural Industry Investment Fund of Funds was officially established in Beijing. In November 2020, the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Fund was officially launched. In the future, the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Fund will provide sufficient economic support for high-quality cultural products in a targeted manner in the form of diversified innovations.
Cheng Feimo, vice president of CCB Guangzhou Branch, introduced that during the epidemic last year, the bank launched a "cloud shadow loan" for the innovation of small and medium-sized theaters, which was used for business turnover during the epidemic and issued loans of more than 30 million yuan. In 2020, the Publicity Department of the Guangzhou Municipal Party Committee promoted the strategic cooperation between China Construction Bank and Bona Pictures. At present, CCB is applying for a loan of 30 million yuan for the filming and production of the movie "Chinese Doctor" produced by Bona. At the same time, ccbuck and Guangzhou Cultural and Financial Services Center will build the country's first "home for literary and artistic workers" in Panyu.
In terms of industrial parks, in December 2020, Douyuan DOC.PARK officially opened in Guangzhou, becoming the first documentary industry park in China. Zhang Li, founder of Douyuan DOC.PARK, said that according to the platform advantages of the China (Guangzhou) International Documentary Festival, Douyuan will provide assistance for Bay Area films in the excavation of true stories and other content in the future.
It is reported that Guangzhou currently has a number of film industry bases and parks covering film shooting, post-production, film distribution and other industrial chains, including Zhuying Cultural and Creative Industry Park, Yindu Film Digital Film Production Base, 1978 Film Town, Guangzhou Huangpu District Youchuang Group Photo 4K Content Innovation Production Base, Xiaozhou Film and Television Culture Industrial Park, Zi Ni Tang Film and Television Tourism Cultural Industry Base, Xianli Company Photography Base, etc., promoting Guangzhou's transformation from a box office town into an industrial town.
Liang Guang, general manager of Guangzhou Panyu Zinitang Art Town, introduced that at present, Zinitang Art Town has used a base of 10,000 square meters for the construction of a studio, and has a reserve land of 60,000 square meters to solve the pain points of insufficient supporting facilities in Guangdong studios and attract more "north drift" and "horizontal drift" returns.
In 2020, the box office of films in Guangzhou totaled 684.0275 million yuan, ranking fourth in the country. Among the top ten cinemas in the country, two are from Guangzhou, and Guangdong Dadi and Jinyi Zhujiang rank second and seventh respectively. With such good results, it is inseparable from the film publicity. Lin Kaibin, chairman of Guangzhou Film Performance Company, took "A Little Starlight" as an example to introduce how the film closely followed the inspirational theme in the publicity process, found the positioning, dug deep into the highlights, and built in multiple dimensions, so that this non-commercial blockbuster achieved good box office results.
Create a highland for film talent training
At the forum of talent training, Ye Zhihai, deputy dean of the School of Arts and the School of Film of Jinan University, said that at present, the industrial chain of film talent training education in Guangzhou has begun to take shape, and the scale is growing. In order to let the talents in the Bay Area stay in the development of the Bay Area, it is necessary to mobilize all sectors of society to become the main body of education. Under this concept, as the first professional film academy in South China, the Pearl River Film Academy, jointly built by Jinan University, China Filmmakers Association, Guangzhou Municipal Government Information Office, Pearl River Film Group Co., Ltd. and Bona Film Co., Ltd., came into being, which will help the cultivation and output of film talents in the Bay Area in the future.
Liu Jiadi, general manager of Guangdong Zhuying Film and Television Production Company, said that as a leading enterprise of state-owned film enterprises, Zhuying has an unshirkable responsibility in talent training, and will establish a new Guangdong filmmaker "commando team" through a series of measures in the future.
With the policy support and the market improving, more and more young filmmakers in the Bay Area stay in Guangzhou to develop. Zhu Yu, a partner of Tongdong Zhen Film, said frankly that Guangzhou's mature market system and box office advantages have formed a great attraction for filmmakers, so TongTong Zhen Pictures chose to settle in Nansha, Guangzhou.
Liao Yuwei, managing director of Guangzhou Ningyang Pictures, was born in Guangzhou, was born in Foshan, and previously worked in Hong Kong, where he is a veritable "Bay Area man". Today, he is engaged in the film industry and has settled the company's headquarters in Guangzhou, hoping to cooperate with the film talent force in the Bay Area to make the film industry bigger and stronger.
Chen Shangshi, director of Guangzhou Sanxitang Pictures, introduced his latest film "Why Fly", a film about the growth of young people in Macao and the city, which will be released this year. Chen Shangshi revealed that in the future, Sanxitang will add more Guangzhou elements to the works and is committed to telling the story of the Bay Area.
At the end of the press conference, the young performers of guangzhou SPEED Speed Street Dance Troupe SNBR Youth League brought the show "We Are the Future". At the Spring Festival Gala in 2021, 20 street dance teenagers from guangzhou SPEED speed street dance SNBR group shared the stage with artists Wang Yuan and Moon Sister to perform the program "Listen to Me", which was widely praised.