Since returning to OPPO in 2021, OnePlus has made a series of controversial changes.
Since returning to OPPO in 2021, OnePlus has made a series of controversial changes. For example, the name of Kazakhstan and the three-stage button design have been canceled.
In order to cater to the localization trend, OnePlus changed hydrogen OS to ColorOS and also lost the last group of users who liked the native style and liked to play the machine.
These changes caused an uproar in the scientific and technological digital circle, and some netizens sighed: "OnePlus is no longer the same OnePlus that was not about to be completed in the past."
On the other hand, for OPPO, how to play the OnePlus card well will be the key to its trend.
According to IDC data, smartphone shipments in the mainland fell by 13.2% year-on-year to 286 million units in 2022, marking the first time in a decade that smartphone shipments fell below 300 million.
In particular, OPPO's revenue fell by 28% year-on-year, exceeding the overall decline in the market and far greater than Apple's decline of 4.4%. Therefore, how to better integrate the two sub-brands of OnePlus and realme and play synergies is the current challenge for OPPO.
However, OnePlus does not seem to agree with the importance of polishing products, and they pay more attention to the skill of "touching porcelain".
Not long ago, OnePlus executive Li Jie directly posted a mockery of the price reduction of Redmi K60, saying that its product strength is not good, and the price reduction is useless. He also said that OnePlus's pricing strategy is very sincere, and regular users do not have to worry about betrayal. Subsequently, the remark was even slapped in the face by the official OnePlus mobile phone, and the price of OnePlus Ace2 mobile phone dropped by 400...
From the two consecutive price cuts in three days, it can be seen that the so-called "sincere pricing, no backstabbing of old users" by OnePlus executives is just a lie.
Saying "sincere pricing" is just trying to control more profits and not want to benefit consumers. This kind of hypocritical "sincerity" not only hurts the first batch of old users, new users will also worry about whether the product will be reduced in price again, unwilling to start, and eventually lead to inventory backlog.
Perhaps, the market is running out of time for OnePlus.
Returning to OPPO's OnePlus brand, its positioning and actions have changed, seeking a more suitable market positioning, avoiding internal friction to the greatest extent, and achieving 1+1>2, which is a big test for both brands.
If OnePlus hopes to succeed in the mobile phone market, it must stop "touching porcelain" marketing, return to the essence of polishing products, adhere to product innovation and continuously improve product performance and quality, so as to achieve true "sincere pricing", improve user loyalty and product reputation, and create a new situation for development.
As for the frequent "porcelain" behind the frequent "porcelain" of OnePlus executives, whether it is because the sales of mobile phones are not satisfactory, or OnePlus and OPPO have differences in product concepts, you can communicate and discuss in the comment area.