The Chinese people pay great attention to the naming of names. In general, names contain some beautiful meanings. Atmospheric, simple, and memorable brand names are very important for business merchants. Sometimes a good brand name even determines the final sales of the product, which has a multiplier effect with half the effort, and cars are no exception. Those car brands that were ruined by the name, resulting in low sales or even discontinuation, Changan is recognized by netizens as a name.
Lifan Automobile
Everyone's impression of Lifan may be that there are more motorcycles, and later switched to the automotive industry, which gradually buried in the market due to lack of experience. The official meaning given by the name Lifan is to yearn for freedom, smooth sailing, positive and enterprising, unity and equality. But it sounds like a "vertical flip", based on reverence for life, starting from avoidance, so many people dare not buy it.
Suzuki Motors
Suzuki is a well-known Japanese brand, on the same level as Toyota and Honda. Although Suzuki's car reputation is okay, his name sounds uncomfortable. Every time I say Suzuki, it feels like I'm saying "mausoleum." In addition to the name meaning is not very good, and it is strange that there is a large S in its trademark. Coupled with the fact that it has not kept up with the trend of the times, Suzuki Motor has withdrawn from the domestic auto market.
Beiqi Shenbao
The predecessor of Shenbao was actually Saab Automobile, which was originally a Swedish high-end car brand. BAIC acquired all of its technology and established a sub-brand called Shenbao. But many people said they didn't like the name of the car, which sounded strange, like cursing. And compared to the name Saab, the grade of Shenbao is much lower. Coupled with the Shenbao pinyin abbreviation just means to swear, plus BAIC's "pig nose" logo, there is currently no sales in this car market.
The Great Wall – Weipai, Haval and Euler
Next are Great Wall Motor's three major brands, Weipai, Haval and Ora. Wei brand cars from VV plus number naming method, to coffee series. It is neither easy to remember nor conducive to transmission.
There are more Haval series, such as mythical beasts, first love, red rabbits, cool dogs, big dogs, etc., these naming methods are illogical and dazzling.
In addition, the Euler series is mainly named by cat lines, black cats, white cats, and good cats. But then names like Lightning Cat, Ballet Cat, Punk Cat, Cherry Cat are a little confusing.
SAIC-Skoda Wild Emperor
Skoda Yedi is the first SUV of Shanghai Volkswagen Skoda, which is a literal translation of the English "Yeti". In order to create momentum for the wild emperor, Skoda did not hesitate to invite the starring team of "Confused Boy" (Zheng Yijian, Chen Xiaochun, etc.) to endorse, and the promotional slogan was: cross-country more himself / Yue brother, referred to as the wild emperor. Coupled with the strange front face shape, the overly personalized design made many users unacceptable and eventually discontinued.