The Sunshine City organization was upgraded, and 5 veterans were promoted

Yesterday, Tao Ge surfed the Internet and saw Vanke leaving the group, congratulating Xu Guohong and Li Xiaodong on their two group friends.

Understanding the following, it turned out that Sunshine City launched a new round of organizational structure upgrades, hoping to strengthen refined management, consolidate the endogenous power of development, and plan for future sustainable development.

One of the most interesting is that Sunshine City announced the promotion of 5 veterans, all of which are relatively high in magnitude.

Its architecture adjustments are as follows:

1. Zhu Rongbin, executive chairman and president, is fully responsible for the company's operation and management, and is specifically responsible for the strategic management of the board of directors, major decision management, and the research and expansion of the company's new track deployment;

2. Xu Guohong, former vice president of the group and president of Fujian Region, was promoted to the executive president of the group, specifically responsible for the daily business management of the company, and concurrently served as the general manager of the group's marketing management center, reporting to Zhu Rongbin, executive chairman and president of the group;

3. Chen Ni, the former CFO of the group, was promoted to executive vice president of the group;

4. Li Xiaodong, former vice president of the group and president of Zhejiang Region, was promoted to executive vice president of the group and president of Zhejiang region;

5. Jiang He, former vice president of the group and president of Shanghai Region, was promoted to executive vice president of the group and president of Shanghai region;

6. Appoint Zhang Jian as the president of Fujian Region, and be fully responsible for the management of Fujian Region.

Tao Ge studied the resumes of the promoted executives, the overall background is relatively strong, and he has served in Sunshine City for many years.

For example, Xu Guohong, who was promoted to the ceo of the group this time, graduated from Zhejiang University with a master's degree.

After graduating in 2005, he joined Vanke and worked until 2011, then joined Jingrui as the general manager of the city, and joined Sunshine City in 2017 as the president of Fujian Region.

Gen Zhengmiaohong came from a famous school, 16 years to the CEO of the TOP20 housing enterprises, the background and development speed can be described as eye-catching, and in the Sunshine City to run the base camp fujian for many years, it should be said that it is highly trusted by the organization.

According to reports, under the "three red lines" this year, fast sales and promotion of payment are the key tasks of all mainstream housing enterprises, and Sunshine City is no exception, and its sales from January to September have exceeded 150 billion.

As executive chairman and president, Zhu Rongbin has invested a lot of energy in marketing, product research and development, full customer service, information management and other transactional work, and has achieved initial results.

Combined with the actual situation of Sunshine City, Xu Guohong was appointed as the executive president to assist Zhu Rongbin in handling daily affairs, which is conducive to consolidating refined management and consolidating the basic plan of traditional real estate business.

Relevant sources revealed that in the future, Zhu Rongbin will focus more on the following aspects:

1. Major operation and management decisions, including the company's major investment decisions, difficult projects, and the solution of major problems of regional companies;

2. Old reform, asset operation, external cooperation of bulk objects, etc.;

3. Deploy and study important strategies for sustainable development, and explore new tracks for the company's development: such as green technology based on green smart homes, urban renewal, pensions, etc.

Such a combination of executive chairman + executive president is not uncommon in the real estate industry, such as Zhengrong, Sansheng and other housing enterprises also have similar settings.

To some extent, it can be understood that at the moment of industry change, enterprises need more high-level talents to sit in the headquarters and divide labor and cooperate to fight a tough battle.

It is worth mentioning that the other people who have been promoted this time are also high-weight managers in Sunshine City, which has a certain morale-boosting effect.

Chen Ni is a veteran of Sunshine City, who joined in 1998 and rose from financial manager all the way to CFO and executive vice president;

Li Xiaodong graduated from Tsinghua University majoring in civil engineering, joined Vanke in 2006, joined Sunshine City in 2014, and successively served as president of Xiamen Company, vice president of the group and president of Zhejiang Region.

Jiang He is a master's degree from Tianjin University, joined Sunshine City in 2012, and successively served as vice president of operations of Sunshine City Fuzhou Company, president of Zhejiang region, vice president of the group and president of Shanghai region;

Zhang Jian is the backbone of the growth within Sunshine City, graduated from Fuzhou University, joined Sunshine City in 2007, and successively served as the general manager of group operations, the president of Suzhou Regional Company, the president of Xiamen Regional Company, and the executive president of Fujian Region.

It can be seen that this group of executives who have been promoted have a long tenure experience in Sunshine City, have experienced experience in different positions or regions, and belong to a group of experienced seniors.

Their promotion, on the one hand, allows the team to see the continuous development opportunities given by the company and stimulate morale;

On the other hand, it is also the focus of the group's core business, such as Shanghai, Zhejiang, Fujian including finance, all belong to the key team of Sunshine City.

In fact, as early as September 2018, when Sunshine City had just entered the 100 billion, Zhu Rongbin said to the outside world: "In the future, too many senior leaders will be parachuted in, and then it will slowly focus on the company's internal training, build a talent echelon that matches the scale, and further improve the incentive system to stimulate the sense of ownership of employees." ”

The promotion of this group of key talents today can also be regarded as a fulfillment of the original speech.

This year' industry is not easy to do, many housing enterprises have problems, we also see that companies are paying close attention to operation, to tide over the current difficulties, after the big wave of sand and sand may usher in the willow dark flowers.

Sunshine City's promotion of executives against the market is not an isolated case, and from our article this year, we can see that many real estate companies in East China and South China are doing this.

The general environment is not good, it is more necessary to unite and motivate the key core forces, I believe that there will be more housing enterprises in the follow-up.

Recently, some cities have gradually appeared to rescue the voice, usually the policy transmission to the market will have a few months of cycle, warm spring may not be too far away.

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