In the past few days, many mobile phone manufacturers have announced that their mobile phones will be discounted during 618.
Open Taobao, Jingdong and other shopping apps, the opening screen advertisement is the iPhone price reduction promotion, some models are thousands of yuan cheaper.
Under the premise of the overall decline in sales of smartphones, Apple, which is usually very arrogant, can only achieve sales or reach a certain market share by cutting prices.
But behind the rush of mobile phone manufacturers to reduce prices is: users are increasingly unable to change mobile phones...
Manufacturer: Mobile phones are sold at a low price
Netizen: Not interested
Compared with the results of the e-commerce platform 618 in recent years, this year's iPhone 14 is likely to become the first place in single product sales.
For the entry-level iPhone 14, although the reviews on the Internet are negative, such as low configuration, poor signal, etc., as long as Apple slightly reduces the price, the iPhone 14 will become the first single product sales on multiple platforms.
(Below is the list of 618 item sales in 2022)
In addition to Apple's very hard work in terms of price reduction, domestic mobile phones have not fallen behind.
At present, some mobile phones have plunged 31.9%.
Xiaomi 12S Pro (8+128G) dropped from 4699 yuan to 3199 yuan now
It is worth noting that during the 618 period, in addition to buying discount machines in flagship stores, it is very likely to break through the lower price limit of mobile phones in third-party flagship stores.
In addition, Huawei also began a big promotion in this 618, and the P60 series has become Huawei's flagship with the fastest price reduction in recent years.
Huawei's P60 Art version dropped by 1,000 yuan, and many first-time users felt backstabbed. Huawei P60 Pro is also a significant price reduction, adding a 12GB+256GB version with a price of 6488 yuan.
Overall sales declined! The manufacturer panicked?
According to data released by International Data Corporation (IDC), China's smartphone shipments in the first quarter of 2023 were about 65.44 million units, down 11.8% year-on-year.
The reason for the crazy price reduction of mobile phone manufacturers is to go to inventory.
Companies usually plan ahead based on the previous year's conditions, and if market conditions change and shipments are less than expected, mobile phone manufacturers may accumulate a large amount of inventory.
The global market is doing even worse!
According to the market data survey report, the shipment volume of the global smartphone market in the Q1 quarter of 2023 was 280.2 million units, down 14% year-on-year. Shipments of all mobile phone brands have declined, possibly due to the impact of the Indian market, of which Xiaomi has the largest decline, down 22% year-on-year.
This year's competition is particularly fierce, and mobile phone manufacturers began to fight at the beginning of this year. For example, OPPO's sub-brand OnePlus gave up its own foothold - not to be satisfied, the cost performance is getting higher and higher, and the market has given a good response. Under the general decline of the industry, OnePlus still maintained a contrarian growth, with sales of 260% year-on-year in 2023, becoming the fastest growing mobile phone brand, helping OPPO return to the first place in China.
So the major manufacturers promote wildly during 618 so as not to be surpassed by competitors; Coupled with the overall sluggish sales of the mobile phone market in the past two years, mobile phone manufacturers want to sell mobile phones as much as possible during this time period.
Phone user: I'm lying flat
#Why don't young people change their mobile phones#This topic often appears in hot searches.
I was wondering why this question was thrown at us as users!!! Mobile phone manufacturers can't sell it, why don't they find their own reasons?
The price is always our purchase with the mobile phone manufacturer.
According to the 2021 market research agency report, the average replacement cycle of Chinese mobile phone users is 28 months; In 2022, the replacement cycle of smartphones will be as long as 43 months, reaching an all-time high.
The reason for this is that mobile phones lack innovation and have low appeal to users.
The downturn in the mobile phone market has not stopped mobile phone manufacturers from raising prices.
According to Couterpoint data, the average global smartphone price in 2018 was $272, and the average global smartphone price in 2021 was $308.
Remember when smartphones were just popularized, you could buy a good flagship for 2,000 yuan, but now you can't.
Mobile phones can't be sold, and the homogenization is too serious
In the past two years, there has not been much innovation in mobile phones, and many users find that they usually can't use it a few times.
In terms of configuration, there are almost no too many differences between major mobile phone manufacturers, and the processor can be described as the brain of the mobile phone, but at present, each company uses the Snapdragon processor, the Sony sensor used in the photo, and the screen is made of Samsung, BOE, Tianma, Huaxing Optoelectronics, etc.
Finally, the author would like to ask everyone, your current mobile phone card is not stuck, what are your needs for your next mobile phone? Everyone is welcome to comment.