The 618 has begun to warm up, and this year's mobile phone manufacturers are focusing on the publicity: large memory and large capacity.
Just today, the three major brands, including Xiaomi, Realme, and OnePlus, have announced the launch of a dedicated 16+1TB version of the model. Includes redmi K60 16+1TB version, OnePlus Ace 2V 16+1TB version, Realme GT Neo5 150W 16+1TB version.
618 has always been a consumer festival that major mobile phone manufacturers attach great importance to. Especially in the past two years, the overall environment of the mobile phone market has been poor, and consumers' willingness to change phones is not strong. Festivals such as 618 and Double 11 have become the only opportunities for mobile phone manufacturers to stimulate consumers to buy through promotions twice a year.
Especially for brands such as Realme, Redmi, and OnePlus that focus on the online market, they will also launch some new machines before the arrival of 618.
But this year's situation is that in addition to various price reductions, offers, and promotions, mobile phone manufacturers have launched 16+1TB versions specifically for some popular models, which has become a new trick for mobile phone manufacturers this year.
Take Redmi's flagship K60 series as an example, this model can be regarded as a benchmark product in the mid-range flagship market, and the configuration is quite balanced in all aspects. At present, on a certain east platform, the number of reviews of this product exceeds 200,000+. But before, this product was only available in 8+128GB version, 8+256GB version, 12+256GB version, 12+512GB version, and 16+512GB.
In addition to the 16+1TB version, today the official also came out with two large memory versions, 16+256GB and 16+512GB.
Interestingly, the K60 has stopped selling the 8+128GB starting version on major channels and official websites. As for the two products of Realme and OnePlus, they are "more extreme" in this regard, and the version that starts directly is 12+256GB.
This may also mean that, at least from this year, major mobile phone manufacturers will gradually phase out small-capacity models such as 128GB, and another 8GB of storage will also be classified as "small memory". On some competitive cost-effective mid-range models, the 8+256GB version may also disappear.
At present, when you buy these cost-effective models, there is indeed no need to buy a small-capacity version. Because if you choose the high-capacity version, it won't be too expensive. For example, the entry-level version of K60 8+256GB upgrades to 12+256GB is only 100 yuan more expensive.
There is even more outrageous: the purple domain fantasy color matching of the real me GT Neo5, the current price of 12+256GB is 2699 yuan, but the price after the 16+512GB version subsidy is only 2599 yuan! The version with large memory and large capacity is more expensive after subsidies than the version with small memory and small capacity!
This can be called BUG pricing, and the official also came up with a policy of 6 interest-free installments, but 12+256GB did not.
So, how to choose without me saying more, right?
From the above information, I can also give you some purchase suggestions:
This year's mid-range market in the 2,500 yuan range is fiercely competitive, especially some sub-brands and online brands, and their popular products at the corresponding price range are very discounted, which is worth buying;
The current mobile phone market is "buy big but not buy small", try to choose large memory, large capacity, do not choose small capacity entry version. Especially during the 618 period, after some large memory, large-capacity versions are discounted, even more cost-effective than the entry version;
Flexibly use the interest-free, preferential and subsidy policies of some platforms to obtain more discounts.
In addition, the current 618 is still in the early stage of promotion, and there should be a wave of activities in the future. Friends who are not in a hurry, you can also pay more attention to it in normal times. Start at the right time and wish everyone to be able to buy their favorite products.