Luo Yonghao, as the founder of Hammer Technology, owed 600 million yuan in debt in order to promise the "VAM agreement". But Luo Yonghao did not "return to China next week" like Jia Yueting, but straightened his waist like a man and said that he would pay it back.
In just a few years, Luo Yonghao's original debt of 600 million yuan has now been repaid. Although in the process he became a brother of Douyin with goods, and even attracted criticism from public opinion. But it is undeniable that he has a firm belief and original intention, that is, to pay off his debts as soon as possible and continue to pursue his "hammer dream".
With the news of Luo Yonghao's "comeback" becoming more and more frequent, it can be seen that Luo Yonghao first served as an image ambassador, and was hired as a "world president conference publicity ambassador" and a "digital village image ambassador" in order to promote the development of the three rural areas.
Today, Luo Yonghao is holding hands with Xiaomi, becoming Xiaomi's "big picture official", officially opening Xiaomi's Double Eleven Festival and sending gifts to rice noodles.
With the launch of China's unique annual Double Eleven Festival, major platforms have given the greatest efforts to give back to consumers. And this year's millet seems to be heavy, directly invited Luo Yonghao as a "façade responsibility" to help the opening of double eleven.
It can be seen that the official of Xiaomi Mall directly released the news: during the period from September 22 to October 27, as long as consumers search for "big official bureau" on the Xiaomi mall APP, they can participate in the special lottery hosted by Luo Yonghao. It is understood that it contains 30 new mobile phones, 10,000 custom fisherman hats and numerous full coupons.
Not only that, the theme of this year's Xiaomi Double Eleven is "Charging for New Life", from October 20 to November 11, Xiaomi directly released 2 billion subsidies in omni-channel. It is conservatively estimated that more than 500 blockbusters use special offers. So for those who want to change their mobile phones, it is indeed a "hand-chopping day".
I also deliberately went up to take a look, Xiaomi 11pro directly fell 500, Xiaomi 11 Ultra can also be 12 periods of interest-free, even Xiaomi MIX FOLD has directly dropped 2500 ... It's really tempting.
It is worth mentioning that Xiaomi will also launch many new product launches during the Double Eleven period, including but not limited to mobile phones, e-commerce, intelligent ecology, etc., which will have unprecedented discounts. After all, "make a friend" Luo Yonghao has appeared, and he must have thought that consumers should go with the mentality of "wool".
To be honest, for the xiaomi brand, I have always been under the impression of "super cost-effective". Every year's Double Eleven is the best time to change mobile phones, but what I didn't expect was that Luo Yonghao would be invited this year. After all, Xiaomi has always been developing with the vision of "making friends with users", and Luo Yonghao has maintained the original intention of "making a friend" to sell products since entering the e-commerce industry.
So Luo Yonghao's cooperation with Xiaomi is indeed in place. It also once again reflects Xiaomi's mission of "always insisting on making good products that shake people's hearts and have generous prices".
Finally, it may be predicted that after this double eleven, xiaomi will not become the world's number one brand? After all, in the recent quarter, Xiaomi won the second best-selling brand in the world.