Special author of the movie Rotten Tomatoes [Headline Entertainment Jun], see the in-depth interpretation of entertainment hotspots, and look for Li Yujun!
In the early morning of November 20, the singer Lao Wolf, who had composed popular songs such as "You at the Same Table" and "Brother Who Slept on My Bunk Bed", sent a Microblog, stirring up thousands of waves with one stone.
Weibo content is simple, and the purpose of sending Weibo is to denounce Weibo's flow restriction mechanism:
Sina Weibo performance information is limited, book sharing meetings are also limited, you have to spend money to buy headlines, poor crazy.
The reason why it is positive and Weibo is because the old wolf shared the new book launch and nursery rhyme sharing activity of Wang Shuo's Looking for Ballads at 9 p.m. on November 19.
As a result, a few hours passed, and the comments were retweeted in the single digits. With the influence of the old wolf, this data is very different from the reality.
Not only that, the column of this status forwarding comment and like is gray, indicating that netizens cannot normally carry out operations such as re-commenting and like.
The old wolf who has no way to complain can only spray in his own Weibo, and after sending this spit state, many musicians rushed to "help".
Singer and music critic Ding Taisheng said bluntly: Not poor, it is bad!
Folk singer Zhou Yunpeng commented directly below Weibo: It is the boutique content we have released for many years to feed your platform, and it is a big deal not to play Weibo. Sina Weibo should not be so short-sighted and dig its own grave.
The low absinthe band also complained below: even sharing a song from 20 years ago would be judged as an advertisement.
Female singer and music blogger Ye Bei also said that her performances and public welfare have also been restricted by Weibo.
There are also many netizens below this Weibo who have expressed dissatisfaction with Weibo's approach.
A Weibo of the old wolf has almost resonated with the entire niche music circle, and independent musician Xiaoyue boss, Houhai Sharks guitarist Cao Pu, and music blogger Liang Yi have expressed their dissatisfaction.
The collective condemnation of the musicians has kept the number of views and comments on this Weibo higher, and finally gained the attention of the weibo official. Later, Weibo said that there was a special person to follow up.
The incident also resonated with the Wild Kids band, which had participated in "Summer of the Band.".
Although there are various commercial performances, wild children also have many public welfare activities, and most of these activities will be blocked by Weibo, so that they have to be notified in the headlines again.
It seems that musicians have been restricting the flow of Weibo for a long time.
Below the status of the Wild Child Band, the famous musician Zuo Xiaozu said bluntly: It is best to share if you can share.
Subsequently, the Weibo customer service with blue V also responded below: We have synchronized your feedback to the staff for follow-up, please pay attention to the private message notification.
Although customer service responded, there are many musicians in the music industry who have no way to ask for help because of this restriction. They have also complained on their social media.
For example, Hedgehog band lead singer Jian RockZO has posted a lot of similar content.
The comments below these contents are also gray buttons, and netizens and viewers cannot interact.
Because there is no mainstream way to make money, the living space of some niche musicians and bands depends on the dissemination fans of social media to know.
And Weibo's practice of directly blocking without asking questions is indeed suspected of being one-size-fits-all.
According to Sina Weibo's flow restriction mechanism, performance information released by some bad artists, illegal information about scalpers inflating prices, and information containing advertising promotions and links may be restricted.
How many advertisements (various products) links (formal and informal) performance information (some of them are not) are filled with the whole Weibo, and we are not invisible, why are we aimed at these niche, nowhere to speak, and niche musicians who speak softly?
But — tomato jun also has to say the word "but" — does the same restriction rule apply equally to those A-list movie stars, singers, entertainers and traffic fresh meat?
Let's take a look:
Guan Xiaotong's ——)
Zhang Yishan's——
Wang Jia'er's -
Deng Ziqi's——
Buy or not buy headlines two said - because like the first line of this head star, do not have to worry about the problem of buying, just in terms of Weibo's restriction rules, naked double standards can not be covered up.
Whether or not to be restricted seems to be a relatively gray area, because the standards of "advertising", "promotion" and "link" are all defined by the platform side itself.
With the cognition of everyone playing Weibo, I have not seen the promotion status, link status or advertising status of any star being directly "gray processed".
The same is to sell tickets, sell albums, push works, push performances, the old wolf they are restricted, but these big numbers, are not also safe and sound, there is a traffic bonus?
What kind of rules are behind it, and Tomato Jun can't say it well. But on November 21, the old wolf responded by posting:
"Sina Weibo has responded positively and is adjusting the rules for information release."
It seemed to be another farce of "distribution according to the noise", and after that, the old wolf forwarded a so-called "new musician support plan" on Sina Weibo.
The wording is very good, and the equality of the rules that should be treated equally is erased between the lines, and there are "management rules" for musicians by default.
With a "thank you" from the parties, the restriction of flow seems to have come to an end, but the distribution of traffic, whether for Weibo or other media platforms, is a matter of secrecy.
While enjoying the resources and benefits brought by users, internet platforms also sell users' attention in the form of "traffic" is no longer an unspoken rule.
Cutting leeks while making money may not be good, but what really matters is that the media accounts of both large and ordinary people are part of the media platform and deserve to be treated equally by a scientific rule, rather than divided into three, six, nine and so on.
Today, when the head trumpet accounts for more than 90% of the traffic, countless trumpets struggling at the bottom produce excellent content day after day, but they cannot get the attention and promotion they deserve.
After all, the reason why all Internet platforms are powerful is not because of a few large numbers, but because of the tens of millions of small and micro numbers that produce content, browse content, and pay attention to content.
Respecting them is respecting the Internet itself.
This article is written by the author as a special author of "Headline Entertainment Jun", to today's headlines, see more entertainment depth good article ~ #娱综大赏 #
(Rotten Tomatoes Editorial Board: Yang Yang)