This year's largest Korean food group was recently unveiled at SIAL International Food Exhibition (Shanghai). 62 Korean food companies brought Korean foods such as health food, sugar snacks, sauce seasonings, drinks and dairy drinks, allowing Chinese consumers to experience a feast of Korean food.
According to the relevant person in charge of the Korea Agricultural and Fishery Food Circulation Association, in order to comply with the online consumption habits of Chinese consumers, the Korea Agricultural and Fishery Food Circulation Corporation has opened online Korean food restaurants in Alibaba, Tmall Global, Douyin, etc., and its online sales have reached 60 million yuan in 2022.
Xiya has twelve theme pavilions
SIAL International Food Exhibition, held at the Shanghai New International Expo Center, will cover an exhibition area of 180,000 square meters and attract 4,500 exhibitors and more than 150,000 professionals from all over the world.
At the exhibition, twelve theme pavilions were set up, including comprehensive imported food hall, leisure food hall, big health food hall, dairy product hall, and high-end beverage hall. As an important exhibitor of SIAL, the Korea Pavilion, hosted by Korea Agro-Fisheries & Food Trade Corp. (aT), is once again unveiled at this year's Sea. The exhibitors exhibited the characteristics of Korean food with the theme of high-end and health.
62 Korean companies came to Shanghai en masse
There were as many as 62 Korean companies participating in the exhibition, and in Hall E1, Korean companies brought Korean foods such as health food, sugar snacks, sauce seasonings, and alcoholic beverages to Chinese consumers.
In addition, the Korea Pavilion also has the "Korea Rice Processed Food Association Promotion Hall", "Fishery Products Promotion Hall", "aT Collection", "Localization Negotiation Zone" and "Key Promotion Product Promotion Hall". In order to provide a better viewing experience and learn more detailed product information, representatives of various exhibitors will conduct product explanations and tasting activities on site.
Live cooking of Korean food
At the exhibition, Korean companies also prepared a wonderful cooking show for the audience, where professional Korean chefs demonstrated a variety of cooking methods of Korean cuisine. The reporter saw at the scene that the sea cucumbers cooked on the spot were very popular with visitors. According to Han Enzhu, general manager of Shanghai Xiangchao Industrial Co., Ltd., South Korea is the country with the highest marine biodiversity in the world, and 38° north latitude is the golden section of the earth, which is recognized as a cold and hot junction suitable for the growth of marine life and the growth home of sea treasures. Its harvesting ground has an average water depth of 44 meters, turbulent currents, vast mudflats, rich nutrients, and extremely high EPA and DHA content in sea cucumbers. Moreover, the hunting culture in Korea is manual harvesting, which ensures the original taste of seafood. Therefore, sea cucumbers produced in Korea have a good taste and high value.
At the scene, there are also food Internet celebrities who take visitors to check in the Korean food map, Korean traditional performances, Korean food quiz shows and other activities, so that the audience who enter the Korean Pavilion can not go out of "Shanghai", but also appreciate the characteristics of Korean food and feel the unique on-site atmosphere of the Korean Pavilion.
With the recovery of the Chinese market, Korean companies will expand their consumer base through experience-centric marketing strategies and strengthen branding.
The company will vigorously expand the Chinese market online
China is the world's largest food market, and according to the person in charge of the Korea Agricultural and Fishery Food Distribution Organization, the Chinese market will be vigorously expanded through online in the future. Through e-commerce, we will vigorously expand direct purchases from Korea to China. For example, aT and Tmall International Cooperation, which has the largest share of the overseas direct purchase market in China, operated an overseas direct purchase Korean food hall, and the annual sales of overseas direct purchase Korean food restaurants operated in ASEAN and Japan increased rapidly, reaching 4 billion won in sales.