The two brand marketing that Fox Girl has not understood in recent times, one is Heytea co-branded FENDI, and the other is King Glory selling women's dresses.
If you don't believe you open the camp now, who taught you to design clothes like this, Xiao Wang, I'll ask you, just put it on the street, who can know that this is a king brand of clothes!
This is even if it is hung at a price of 1680, but it does the "1688" thing, emm, 100% polyester, halterneck mesh princess dress, put a treasure on a search, it is estimated that there can be many of the same.
You just say, are you afraid that we think that the skin is too expensive to buy, so the whole set of women's clothing comes out.
The key is that money may not necessarily buy it, 1680 yuan limited to 100 pieces, each skirt comes with a unique number collection certificate for players to bind the same limited skin.
The only thing that is a little useful is that you can see 1680 bought codes on the skin loading page, and the high and low can let you show off a wave ~
But what the fox girl didn't expect was that this 1680 was actually a genuine soft sister coin, and it couldn't be used as a bond.
Good guys, those who play games and those who don't play are silent ...
IT IS SAID THAT THE KING'S HIGH-PROFILE OFFICIAL ANNOUNCEMENT OF THE WOMEN'S CLOTHING BRAND MEETING SHERO IS ALSO MADE BY THE WELL-KNOWN DESIGNER CUSTOM BRAND WECOUTURE IN THE UNITED NATIONS, THE KING HAS HELD THE FEMALE PLAYERS VERY HIGH, THE BRAND NAME "MEET THE HEROINE" IS ALSO LOUD ENOUGH, AND ALSO SAID IN THE INTRODUCTION THAT EVERY WOMAN IS A HERO IN HER OWN LIFE.
Even so, it can't withstand the scolding of female players...
ON THE DAY MEETING SHERO WAS LAUNCHED, FEMALE PLAYERS OF LITTLE HONGSHU SAID THAT XIAO WANG WAS CUTTING LEEKS.
Some complain about ugly names, some complain about ugly clothes, but most people are saying that clothes do not match the price, and some even rename the skirt "leek suit".
There are even sisters who posted a certain treasure within 200 days, we can't say it's very similar, we can only say ...
Seriously, ugly is not enough, we ordinary people just can't understand this price, but it is not ruled out that there will always be target users to pay for the heart.
For example, an actress did the first person to try on the whole network for the first time;
Some models on the official store are now sold out.
Let's care who is buying these dresses, just the weight of the IP of the king, no matter how unreasonable the price, it does not worry about selling.
ALSO JOINTLY CREATED BY THE CUSTOM BRAND WECOUTURE, AND THE FLOWER BLOSSOM SERIES HAUTE COUTURE WEDDING DRESS AT THE END OF 2021, THE CHEAPEST "YAO" IS 20,000, THE MOST EXPENSIVE MINK CICADA IS CLOSE TO 40,000, KNOWN AS THE MOST EXPENSIVE JOINT PERIPHERAL IN HISTORY.
As a co-branded IP owner, there are really many co-names of kings.
In March 2021, for the first time, the king co-branded with luxury brand Burberry, there were two "natural spirit" skins, red-haired "Yao", wearing a Burberry classic trench coat, holding a ruby inlaid Burberry staff, guess how much this body is?
More than 40,000 soft sister coins!
The unit price is slightly lower, and the joint name of more than thirteen and Hongxing Erke, the Hanfu of more than thirteen ranges from 350 to 1585, in contrast, the T hammer and baseball cap co-branded by Hongxing Erke are much cheaper.
Although most of the king's joint names are expensive and ordinary, it will not affect the status of kings as the world's first game with average daily active users reaching the "100 million" level.
It is not surprising that the king chooses to attack female players, according to the King of Honor fun play data, female players account for 51.8% of the King Honor game, more than male players.
By seizing "beauty" to do visual merchandising, players will also have a natural curiosity to know how online skins are presented offline.
But how to say, the fox girl still feels that the king is a little too forceful.
According to Tencent's financial report, Tencent's game business revenue in 2022 was 170.7 billion yuan, down 2.1% year-on-year. Among them, the revenue of Tencent's ace games such as "Honor of Kings" and "Peace Elite" showed a downward trend.
Tencent's 2022 performance report
It is understandable that the king carries out commercialization activities, but he still hopes to consider the universality of the product from the perspective of consumers, so that it will not have too much negative impact, right?
Resources:
Viata Hydrogen Business: King Glory chiffon skirt sells for 1680 yuan, really when female players are a big wrongdoer?
Watch the news: King Glory began to sell clothes? The dress is 1680 yuan a piece is still limited, are you willing to pay
Daily economic news: Honor of Kings launches official women's clothing brand Limited to 100 pieces per model that has not been sold out Female players shouted: "It's hard to evaluate"
Edit: Peach