Text/Throughout human affairs
Edit/look at human affairs
preface
If 2013 is likened to the year of "singing competition", then 2014 will undoubtedly become a big explosion of joke comedy, with new and vibrant comedy shows appearing on Chinese TV screens.
Among them are CCTV "Joy Street", Shanghai Oriental Satellite TV "Smiling Rivers and Lakes", Zhejiang Satellite TV "The King of Chinese Comedy", Hubei Satellite TV "I am a Comedy Maniac", Jiangxi Satellite TV "The King of Laughing Stars", Anhui Satellite TV "China Comedy Star", Hunan Satellite TV "Let You Laugh Non-stop".
The emergence of these comedies not only added color to Chinese TV dramas, but also opened up a new path for Chinese comedy programs;
At the same time, some efforts have been made for the development of comedy films in China, so that the audience pays more attention to comedy itself.
With so many funny variety shows, there will definitely be two problems, one is how to create a "phenomenal" benchmark, and the other is how to stand out from the competition.
Making a show is like cooking, in a limited time, in a limited space, how can you make food?
The author believes that in order to achieve the innovative development of comedy variety shows, it can be considered from the following perspectives:
First, grasp the essence of comedy and determine the correct position of the column
The root of this article is discussed from a kind of TV program that Chinese knows and likes, that is, crosstalk, sketches and other language programs at galas.
In terms of audience base, comedies are huge; From the perspective of the content and method of performance, comedy is the closest to life.
From this point of view, comedy can be sustainable.
The reading habits of modern readers are characterized by postmodernity and fragmentation, so the postmodern color of comedy works is also strong, and it is reconstructed and reconstructed from multiple levels.
Such humor should have Chinese characteristics, it is a gentle humor that is both external and internal.
Robert Lind, a famous British humorist, once said: "Jokes are as popular as wearing popular clothes." ”
According to its function, it can be divided into "window" category, that is, through its own communication characteristics, it opens the window to the audience and presents news information, life services and other content to the audience.
There is also the "mirror" TV column, which is similar in function to the film and television column, which is an objective and true observation.
Indeed, comedy shows are the latter genre, which has both the role of entertainment and leisure, and the response to life, compressing the story and dramatic conflict in life into pieces, and finally packaging and showing it through film and television.
For example, CCTV's "Joy Street" uses the language of "comedy characters" and "humor" to integrate social issues such as young men and women's choice of mates and urban interpersonal relationships into the "drama" style plot setting, so as to realize the "truth" of "comedy life".
If you want to make comedy TV variety shows better, you must find the correct column positioning, and then refine the characteristics of the column in detail:
First, comedy itself cannot be bound to traditional forms of opera, and a variety of modern and visual expression techniques must be integrated into it.
Second, as a variety show, it must break through the traditional competition mode, not only to show comedy, but also to show a kind of "truth", to substitute itself into everyone's situation, and strive to dig out a positive attitude, so that the audience can feel the true meaning of life when laughing.
Third, you can try to make the column form younger, add more dramatic factors to the column, and strive to be exquisite and creative in the picture;
Fourth, we should pay attention to the audience orientation and audience research of TV programs, learn from the lessons of other countries' quarterly broadcast models, and timely adjust the content and form of the columns in response to the opinions of the audience.
Second, adhere to the originality of the content and establish correct values
"Connotation creation" is the basis of comedy.
No matter what the appearance of a comedy looks like, as a "mirror", the clarity of being "illuminated" is the basic measure of its advantages and disadvantages.
"Content is king" is a basic requirement for the development of every TV production, especially comedy.
In today's Internet information, with the disclosure of social media, the circulation and use of a joke is getting faster and faster.
To make comedy shows attractive, it is necessary to strengthen creativity and resolutely resist the practice of "use for use's sake".
A paragraph on the Internet, sometimes not only does not have the effect of "laughing fruit", but even makes people feel that the taste is the same as chewing wax, and it tastes tasteless.
Comedy TV dramas should be able to original catchphrases, signature actions, etc., in order to guide the trend of "laughter" and drive the trend of laughter in the whole society.
The "I am a funny maniac" column group, in order to create more of their own "baggage", specially invited a 20-person funny script team.
Laughter is also graded, a good comedy should be divided into two layers, the surface is relaxed and happy laughter, if it only stays to this extent, it is difficult to enter the hearts of the audience, and it is difficult to last;
Deep laughter is a kind of speculative and critical laughter, its value orientation and judgment should be clear, and what it seeks is an elegant and speculative "laughing fruit", not a vulgar and vulgar laugh just for temporary pleasure.
As a comedy, only by being close to life and grasping the hot topics of current affairs will the audience sincerely laugh and identify with it.
For example, Sun Jianhong, the champion of "Smiling Rivers and Lakes", his "Latin dance" and "modern dance" in the preliminary round, "model cat step" in the semifinals, and "the use of a live gas plug" in the final are all from his daily life.
It's hard for the audience not to be captivated by these vivid performances and not to identify with them.
Another example is a pair of "Li Kui" and "Li Lingfeng" in Liaoning College, one playing a rich man and the other playing a poor man.
What are the values of this column? What is the connection between money and wisdom in life?
Every show ends with poor people using their ingenuity to defeat the rich.
In the semifinals, the battle between rich and poor turned into a battle between you and me, but such a performance was too intense, and in the end, both of them adjusted their mentality to make the rich and poor safe together.
Money and wisdom, the contradiction between rich and poor, and some social issues are well integrated into this comedy, which can be said to kill two birds with one stone.
Third, innovate the form of the column and open up the thinking of jokes
Looking at the existing forms of comedy, it can be roughly divided into three types:
The first is the type of conversation, such as "Zhou Libo Show", "Post-80s Talk", etc., because its own control over the theme is weak, it is difficult to arouse the audience's expectations;
The second is the improvisational comedy "Joy Street" in the studio, etc., their performances have a lot to do with the skills of the script itself, and the performance form is too dependent on the creative team, resulting in sustainable development and limited innovation ability;
The third is a comedy variety show that wins with talent, which is widely used in this variety show, resulting in the homogenization of this variety show.
Compared with the previous two forms, talent variety shows rely more on the manpower and material resources of the participants, and draw on the "mentor model" of singing variety shows, combining crosstalk and talent to form a new form of variety shows.
The author believes that from the current popular variety show itself, its innovation is mainly reflected in the use of guests and the selection of participants.
As for the use of teachers, most of the teachers of this show are experienced comedians who will comment on the contestants' performances and then judge the scores, or they will organize their own teams and let the contestants go to PK.
At present, most of the interaction between teachers and contestants is limited to verbal communication and private tutoring, and the author suggests that the teacher factor can be added to the performance of comedy films.
For example, when PK, add a "help" link, and add the teacher to the victory and defeat judgment system of the competition, so that the teacher's status changes, from a cold and arrogant referee to a "player" who participates in the game and affects the game.
When audiences watch comedy movies, they are likely to be infected by the performance of the funny stars they know, and then have a sense of substitution.
In the selection of contestants, most of the contestants are aimed at the general public, in fact, we can change our thinking, one is to let the comedy stars themselves compete with them.
For example, in a variety show in Finland, ten well-known professional comedian PKs, a round of success, and finally determine the best photo star.
The advantage of this is that it not only ensures the quality of comedy, but also enhances the sense of identity because of the celebrity's fame.
On this basis, the author proposes that the operation mode of comedy TV festivals cannot be limited to itself, and simply presenting comedy and performing comedy columns, and it will be difficult to maintain the excessive dependence on creative resources.
In the future, it is also possible to consider combining various types of performances.
For example, the Swedish variety show "Happy Life", in which two well-known comedians asked the audience a hundred questions, asking them what they most wanted to do when they were half a month away.
They use their dreams to fulfill their dreams, make their dreams a reality, and make many people feel funny.
Another example is the fusion of comedy and games, in Japanese TV shows, there are three comedians on each floor, one performing on stage and the other offstage, until the end of the performance, everyone laughs.
4. Open up new channels for television humor and carry out multi-media interactive publicity
On this basis, combined with the characteristics of television media itself, a new, visual effect and entertainment comedy program is proposed.
In today's new media era, new media and old media continue to blend, and they can learn from each other in terms of thinking methods, and can think about whether fragmented content composition is an external manifestation of network ideas.
In terms of communication ability, it can influence each other, and in the process of broadcasting, real-time communication can be carried out online, and discussions on online topics can be carried out, and all-media interaction in multiple aspects such as Weibo topics, WeChat public platforms, and mobile phone push information can be used for publicity.
In terms of program marketing, future comedy films can become real commodities, using mobile phone clients and network channels to complete the integration of their resources.
For example, a guest in a comedy can play the role of a guest in the next network program, and finally return to the TV program to use it as a terminal outlet to complete the development of resources for the entire industry chain.
epilogue
In today's booming comedy and comedy programs, people's pursuit of joy has never stopped.
Yu Guoming, a professor at the journalism department of Chinese Minmin University, once said: "In this period of transition, we should give people some spiritual comfort and comfort in a more relaxed way."
Pure entertainment activities are also positive in society. It's their job to let the audience breathe a sigh of relief and make them feel better. ”
Bibliography:
1. Smile at the rivers and lakes
2. Joy Street
3. Super comedian
4. Chinese burlesque