On the first working day after the National Day in 2021, the kitchen appliance industry added heavy news. Banchuan safety integrated stove high-profile hand in hand with the first Olympic couple in the history of Chinese sports Pang Wei and Du Li. This year, the European Championships, the National Games, the Winter Olympics... Major sports events compete together, which can be called a big year of sports. Ma Long, Yang Qian, Su Bingtian and other sports stars who have won glory for the country are popular on social networks.
For the Banchuan safety integrated stove that has been invited to participate in the Milan World Expo on behalf of the Chinese kitchen appliance brand, and has become the designated integrated stove brand, the choice of Pang Wei Duli is definitely not a temporary traffic, and it is not only about pulling up sales, But also about the value behind the symbol of sports stars.
First of all, Pang Wei DuLi is a rare celebrity couple in the sports circle, and they have a strong "home" attribute, which is more in line with the family's standard kitchen appliances.
Of course, as the strength of the integrated stove industry, Banchuan's most important thing is definitely actual performance. At the Tokyo Olympic Games, Pang Wei won a good result of one gold and one bronze for the Chinese team, and Du Li was the 10-meter airsoft champion at the Athens Olympic Games, both of whom are solid sports champions, and the cooperation between the strength brand and the sports champion is undoubtedly a strong combination.
In addition, the focus of this cooperation is to promote the new M20DZK-A steaming independent integrated stove, the biggest feature of this new product is "fast", with the product advantage of "10 minutes and 10 dishes". The shooting project to which Pang Wei Duli belongs has a very high pursuit of "fast, accurate and stable". The speed and passion displayed by competitive sports coincide with the efficiency and intelligence represented behind the Itagawa integrated stove.
Challenge Convener National Live Champion Family Feast
This time, Itagawa and Pang Wei Duli champion couple launched a "10-minute 10-dish challenge". 10 minutes and 10 dishes may seem exaggerated, but it is Itagawa's insight into Chinese family life in the fast-paced era. On the cooking software, the search volume of kuaishou dishes remains high; under the high-pressure life of 996 and 007, even three meals a day will choose takeaway. According to a survey of thousands of users, 93% of users believe that fast is the first element of cooking. Itagawa Love M20DZK-A steaming grill independent integrated stove is based on this user pain point, after 36 months of research and development. Steaming and grilling independence, not only can provide users with more professional cooking quality, but also synchronous operation, greatly saving time, improving cooking efficiency, coupled with the stove module, steaming and frying, multi-line operation, completely bid farewell to the inefficient life of cooking for one hour in the past, making the high-quality life of 10 minutes and 10 dishes become the norm.
In order to better present the product characteristics, Pang Wei and Du Li, as the conveners of the "10 Minutes and 10 Dishes Challenge", will work together with consumers and fans across the country to create a champion family banquet in the form of live broadcasting, transform the cold product selling points into vivid cooking pictures, and through real cooking, more intuitively and deeply show the Itagawa M20 to everyone, further amplifying the efficient advantages of the product.
As the leaders in their respective fields, the cooperation between Itagawa and Pang Wei Duli is undoubtedly the mutual achievement of professionalism and strength, which further strengthens the high-quality brand image of Itagawa.
painted eggshell:
Walking with the champion and talking with the champion, on October 16, 2021, Pang Wei and Du Li will visit the Itagawa factory and open the "10 Minutes • 10 Dishes Challenge" in the live broadcast room on the same night to meet the fans and users at the champion's family banquet.