Jimu news reporter Liu Junhua
Correspondents Yuan Ping, Zhang Guorong, and Yao Lihong
On October 15th, The Citrus Culture Square of Guanzhuang Village, Xiaoxita Street, Yiling District, Yichang City, Hubei Province, was lively, and the 8th Hubei Yichang Citrus Festival was brilliantly opened here, with representatives of merchants, local enterprises, surrounding tourists and farmers from all over the country gathering in Yiling to celebrate the harvest.
As one of the sub-activities of the 12th Three Gorges International Tourism Festival of the Yangtze River, this event is an important measure for Yichang to accelerate the green linkage development of the "Yijingjingen" urban agglomeration and promote the integrated development of agricultural production, processing and sales with regional characteristics. With the theme of "Tasting Yichang and Tangerine Song Three Gorges", it mainly includes six major points of interest: "Rural Revitalization, Tangerine Song Xiaokang", "Great Waves of Sand Taosha, Tangerine Competition", "Mountain and Countryside Road, Orange Leading Wind", "Hundred Boats Competing for The Stream, Orange and The Battle", "Recruiting Talents, Nahui, Tangerine Sea Tide", and "Gathering heroes and talking about oranges".
At the opening ceremony, the "Yichang Honey Orange" logo in the shape of oranges and the landscape melted into the oranges was released, expressing the indissoluble fate of Yichang honey oranges and Yiling landscapes, and reflecting the re-emergence of Yichang honey oranges brewed by natural landscapes.
At the event site, the "Running Orange" Championship, the "Dream Well-off" literary and artistic program performance, the exhibition and sales of high-quality agricultural products, the most beautiful orangery picture exhibition, the "Orange Capital" autumn color shooting, the farmers' fun games, one after another wonderful programs were overwhelmed, so that the guests and tourists participating in the activities were greatly addicted.
"Yiling is a famous 'Orange Tea Town', my current location is Guanzhuang Village, Yiling District, where the orange fragrance is like the first sight, sweeter than the first love, if you are a foodie, you must not miss it!" E-commerce master Wang Huaxin held up her mobile phone in the live broadcast room to "shout", behind her Xijiagang thousand acres of orange orchards, a heavy orange hanging on the branches waiting to be picked.
On the same day, more than 30 "e-commerce into the countryside" leaders and anchors of special product supply chain enterprises gathered in the "5210 · I Love Yiling • Dream Building E-commerce" Yiling Online Merchants Association live broadcast room to carry out traceability live broadcasts and bring goods for Yichang Honey Orange Live Broadcast.
Offline, athletes along the ecological sightseeing orangery to carry out the "beautiful countryside health run", enjoy the fun of sports and farming, surrounding tourists, network experts into the orangery, citrus museum, appreciate the beauty of the orangery, pick ecological fresh fruits, taste sweet and delicious, taste the long orange culture, eat authentic farmhouse rice, together with orange farmers, to a happy autumn harvest experience.
"We have come to participate in the citrus festival activities for several consecutive years, Yiling citrus peel is thin and juicy, good taste, good quality, trustworthy, I believe that with the continuous holding of the citrus festival, the production and marketing connection continues to deepen, yiling citrus influence will become more and more large." Zhang Yuxi, chairman of the Beijing Xinfadi Agricultural and Sideline Products Wholesale Market Center, said that Yiling citrus has entered the Beijing market for many years, is very popular, and is very popular with the local people, Xinfadi will strengthen the supply and marketing connection with local fruit farmers, and strive to sell more high-quality Yiling citrus to Beijing, and continue to enrich the table of the people in the capital.
Yiling District is located on both sides of the Yangtze River West Ling Gorge, the climate is mild, the sunshine is sufficient, the rainfall is abundant, and the unique climatic conditions have bred the Yiling honey orange with "thin and smooth skin, orange red and gorgeous color, crisp and tender flesh, rich flavor and rich nutrition". The district has won the honorary titles of "China's Citrus Town", "China's Early Ripening Citrus Town", "National Top 30 Citrus Industry", "Yichang Honey Orange Advantage Zone with Chinese Characteristics" and so on.
The total area of citrus in the district is 335,000 mu, the annual output is stable at more than 700,000 tons, the citrus employment is 200,000 people, the comprehensive output value is 6 billion yuan, the annual export volume is 100,000 tons, and the export output value is 600 million yuan. The area, output and comprehensive benefits rank fifth in the country, the first in the province, and citrus products sell well in more than 10 countries and regions such as Canada, Kazakhstan and Southeast Asia.
Before the holding of this year's Citrus Festival, the district warmed up in advance by carrying out activities such as media collection and live broadcast of the "Ten Thousand Miles Pick - Orange Song Life Festival", and carefully created the "highlight" of citrus sales and citrus harvest. As a well-known "orange tea town" in the country, the district has held citrus festivals for many consecutive years, meeting guests with oranges and promoting them with festivals, building a communication platform for enterprises, merchants and citizens, making the citrus festival a festival for the majority of merchants, citizens and orange farmers, and focusing on promoting the integrated development of agriculture and tourism. At the festival, a total of 1.4 billion yuan of citrus sales orders were signed, laying a good foundation for the annual output value to climb to a new high.
From selling products to selling scenery and culture, pastoral areas into scenic spots, agricultural products into commodities, and traditional labor into leisure experiences, Yiling makes full use of the resource advantages of citrus, relying on scenic spots and rural tours, vigorously promoting the integration of orange culture and tourism, cultivating rural industries according to local conditions, and broadening channels for increasing income.
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