If car companies create a popular model by accident, then if they can often create explosive products, what is it? It is the people's brand, only one brand after a long time of research on the market and consumers, can analyze what the current consumer car purchase needs are, so as to develop products suitable for most consumers, but also have deep brand power and product power, which is the factor that can often create explosive products.
In the domestic brand, can often create explosive models, but also can be called the people's brand, everyone does not need to think, the name of this car brand directly appears in everyone's mind, it is Wuling.
By what sells well
On May 1, which was supposed to be the day of the new force brand "fighting for glory", who would have thought that Wuling, as a traditional car company, would also come to make a splash, and put a "flat A" when it came up, just announcing the sales of Wuling Binguo.
What the? Wuling Binguo is not just on the market, this announces the sales in April, how many vehicles can there be? Is Wuling so confident?
According to Wuling's official data, Bingo sold a total of 16,383 vehicles in April. Everyone did not expect that as a new car that has been on the market for less than a month, Wuling Binguo can sell more than 16,000 units, which directly breaks the doubts in the market.
So the question is, why can Wuling Binguo sell 16,383 vehicles within a month of being listed?
First of all, thanks to the Wuling brand's market research and understanding of consumers' car purchase needs, knowing what today's consumers need, what kind of products they can accept, and allowing consumers to buy and use with confidence, this is the influence of Wuling brand in consumers.
It is Wuling brand so understanding of consumers, can make it a people's brand, and at the same time make it become the domestic A00-class electric model "President Mountain", from Wuling Hongguang MINIEV, to Air EV Clear Sky, to now Wuling Binguo, etc., each model can lead the trend of the market, this is the absolute strength of Wuling brand.
Moreover, Wuling Hongguang MINIEV, as a predecessor, has built a huge market base in the market and created an incomparable influence of other brands.
Although the price of Wuling Hongguang MINIEV is very cheap, so that housewives, recent college graduates, and even village bosses can afford it, but there is still a lack of practicality, just to meet the transportation, obviously can not meet the needs of some consumer groups, so Wuling launched a higher level of binguo in this case.
Pros and cons
Well, back to the product itself, Wuling Binguo's product power should not be underestimated, the retro design style, rounded body design, for it to create a cute and cute appearance, so that many consumers at a glance, the heart was "captured" by it.
Some people say that the retro design of Wuling Binguo is a bit imitating the Ouhao cat. In fact, if you look closely, you will find that the design of Wuling Binguo and Euler's good cat is different, and the temperament displayed is the same, so there is no imitation of this statement.
If the interior of Wuling Hongguang MINIEV is "ordinary decoration", then the interior of Wuling Binguo is a "repair room", with circular elements that can be seen everywhere in the car, and equipped with a bright contrast design, full of refinement, making it not look like the design of the Wuling brand.
It is also this set of interior design language, coupled with the retro and cute exterior design, that makes many female users fall in love at first sight and resolutely choose Wuling Binguo.
Of course, as a small car, Wuling Binguo is not the kind of model with very tight space, but increases the use of space to the maximum, with a wheelbase of 2560mm, so that the car has a good space.
Compared with competitors in the same class, such as the wheelbase of BYD Seagull is only 2500mm, while Wuling Binguo is 2560mm, this is the advantage of space, but also improves the practical value of Wuling Binguo, to a certain extent to meet the needs of consumers' household needs, not only to travel, but also to meet the needs of moving, traveling, etc.
In addition, the price of Wuling Binguo is very affordable, the price range is 59,800 yuan - 83,800 yuan, there are not many pure electric models to choose in this price range, only Zerorun T03, Nezha V, and Geometry E and other models.
Since the influence and product power of these brands in this field are not as good as Wuling brand, consumers who want to buy A0 level will naturally choose Wuling Binguo with excellent product power and brand power.
As for the BYD Seagull, which is regarded as the strongest competitive opponent, it has just been listed, and the speed of advancement is not as fast as Wuling Binguo, and the latter also has a certain advantage in terms of price, but Seagull also has its own advantages, it can be said that each has its own characteristics, depending on who can get more sales in the market in May.
A model, there are advantages, of course, there are some shortcomings, Wuling Binguo is also the same, for example, entry-level models do not support fast charging, the whole system uses drum brake rear brakes, and the whole system is not equipped with ESP.
In terms of configuration, Wuling Binguo entry-level and mid-range models have very few intelligent configurations, and top-equipped models are equipped with many intelligent configurations. If there is prejudice against the above deficiencies, then everyone needs to carefully consider when purchasing, although Wuling Binguo is only tens of thousands, but that is only compared to other products, tens of thousands of pieces is not a small amount.
Wuling seeks change
So what can Wuling Binguo bring to the Wuling brand?
I think it is "seeking change", although the Wuling brand is a "presidential mountain" in the micro pure electric car market, and even a mythical existence, but the dazzling sun will always go down at noon, and the myth will always become a legend.
In these years, it can be said that Wuling Hongguang MINIEV is the best-selling new energy model, but after entering 2023, Wuling Hongguang MINIEV has a "fatigue" in the market, and sales are not as good as before, on the one hand, many pure electric mini vehicles have entered the market, grabbing some market share, on the other hand, consumer demand is changing, and the market is also changing.
There is also a most important factor, Wuling Hongguang MINIEV's own "problem", which has sold well in previous years, making the cumulative sales of Wuling Hongguang MINIEV reach a terrifying figure, and it is precisely this that the market has a "saturated" trend, that is, fewer and fewer users buy pure electric mini vehicles. Under this circumstance, the sales of Wuling Hongguang MINIEV will naturally decline.
In addition, it is no exaggeration to say that Wuling Hongguang MINIEV does not have excellent technical content and intelligent configuration that keeps pace with the times, and can only meet the needs of consumers.
In contrast, Wuling Hongguang MINIEV's competitors, such as Chery QQ ice cream has 12 remote control methods, Geely Panda mini can open the door without a key, Zerorun T03 is equipped with lidar, etc., it seems that intelligence is gradually becoming the standard equipment of future mini vehicles.
And Wuling Hongguang MINIEV has nothing intelligent, Wuling brand naturally feels anxious, so last year joined hands with DJI Automotive to launch the "Lingxi Intelligent Driving System", which was installed on the 2023 Baojun KiWi EV, adding intelligent highlights such as on-board OTA, air conditioning control, and voice assistant wake-up.
It's never wrong to keep up with the times and keep up with the market. Wuling brand knows that Hongguang MINIEV will one day step down the altar and need a new product, not only with high appearance, intelligence and richness, but also to bear the burden of the brand's upward development.
Therefore, Wuling Binguo was launched, from the current trend, Wuling Binguo can also be regarded as living up to expectations, and achieved good results in the first month after listing, which makes Wuling brand full of confidence in the future upward development.
Editorial summary
On March 29, by May 1, Wuling Binguo, which just happened to be in the "full moon", submitted a report card of 16,383 vehicles, which is enough to see that Wuling Binguo can take up this burden and take an important step for the upward development of the Wuling brand, I believe that Wuling will launch more products with high appearance and rich intelligent configuration in the future.
If you have a budget of 70,000 yuan, will you choose Wuling Binguo?