How do store crowds increment through the Gravity Cube?
BASED ON THE A-I-P-L CROWD MODEL, DIG DEEP INTO THE CROWD INCREMENT IN EACH LINK OF DEEPLINK, AND FORMULATE GROWTH TARGETS;
Disassemble the crowd increment target of the top 20 models sold in the store, and meet the crowd increment of the recommended channel through the layout of the gravity cube plan.
How do A-I-P-L crowds use the Gravity Cube after dismantling?
A population - acquisition
Group A can be split into discovery and grass planting people, that is, by increasing the number of impressions, the store can reach more target groups.
The Gravity Cube can meet the rapid growth of the store's impressions in a short period of time, helping the store expand more A people. The improvement of crowd A is the starting point of store traffic improvement, and a good starting point layout will play a crucial role in the improvement of other groups of people in the future.
By increasing the launch of the Gravity Rubik's Cube, we also clearly see changes in the crowd of store A in the Dharma disk, and the growth is rapid. It is this change that strengthens our confidence in the Gravitational Rubik's Cube.
I population - acquisition
I crowd can be divided into two types of behaviors, interaction and action, which mainly represent click-through rate and up-buy rate.
Therefore, under the premise that the Gravity Cube has enough impressions, it is necessary to continuously increase the click rate and purchase rate. In this way, the penetration rate of A population can be maximized, and with the continuous improvement of the penetration rate of A to I people, the store purchase data will maintain good growth, and the conversion potential of the store will be continuously tapped.
P population - transformation
If you want to increase the increment of P population, the core is to increase the base of I population, so in the gravity cube delivery, we must pay special attention to the two data of additional purchase cost and additional purchase rate in each plan, and only by optimizing these two data The improvement of P population is more promising.
L population - retention
L crowd represents the improvement of loyal users, is a comprehensive service indicator, when the store's products, experience, etc. continue to improve, the L crowd retention rate will be higher and higher. In this process, the role that the Gravity Cube can play is to accurately push good products to the old users of the store, so that they are interested in promoting purchases.
In addition, in order to further exert the operational value of the Gravity Rubik's Cube crowd, the Gravity Rubik's Cube cooperates with the Dharma Pan Deeplink/Dive New and Old Crowd System to create the gameplay of the Crowd Ark product.
How to use the Gravity Cube Crowd Ark
1. Log in to the Gravity Cube
Go to the Plans page and click New Plan
2. Promote the operation of the target selection crowd and build a new crowd ark plan
3. The delivery entity selects the baby to promote
4. Set up targeted groups
5. Check the resource bits that can be delivered
6. Budget and bid settings
Tips:
If you want to control crowd acquisition costs, PPC/collection additional purchase costs, etc., please choose the Smart Price Adjustment Bidding Strategy;
To increase crowd conversion, CTR/Favorites up-to-buy, and more, choose Maximise Acquisition bidding.
7. After setting up the idea, you can complete the plan creation.
8. You can view the effect of the crowd ark data in the store crowd operation report in the report.