As a classic Chinese role-playing game series, the "Legend of Sword and Fairy" series has launched a number of stand-alone and spin-off works since its debut in 1995, cultivating a large number of die-hard players. However, recently, some netizens broke the news that the technical team of Beijing Softstar, the development team of the stand-alone version of "The Legend of Sword and Fairy", has been disbanded, and the user also said that the "Sword of Sword" series will only launch various mobile games OLG and TV series and peripherals in the future.
If this news is true, it will undoubtedly be a heavy blow for the loyal fans of the "Immortal Sword" series. From the joys and sorrows of Li Xiaoyao and Zhao Linger, to the life and death of Yukimi and Sedum, the old "Immortal Sword" not only has a wonderful plot and rich gameplay, but also beautiful music and excellent dubbing. It seems not an exaggeration to describe the "Immortal Sword" series as a banner in the Chinese gaming industry.
However, it was this banner that stood for many years that ushered in the end of life so suddenly. So, why did the once invincible "Immortal Sword" series come to this point? Next, I will roughly analyze the reasons for this problem.
First, let's focus on changes in the market environment. With the popularity of the mobile Internet and the boom of the mobile game market, the "Sword of Immortals" series, as a single-player terminal game, is facing huge competitive pressure and user loss. In the mobile game market, the "Immortal Sword" series has launched some works, but they have not achieved the expected results, but have been criticized and boycotted by players.
In the end-game market, the "Sword of Immortals" series has also launched some works, such as "The Legend of Sword and Fairy OL", "The Legend of Sword and Fairy 7", etc., but it is difficult to reproduce the myths of the past, and it has been snubbed and criticized by players. Under the changes in the market environment, the "Immortal Sword" series has not been able to adapt and innovate in time, but has fallen into solidification and rigidity, losing the ability to keep pace with the times and communicate with users.
Second, there are decision-making errors in IP operations. As an IP with a huge fan base and deep cultural accumulation, the "Immortal Sword" series should have broad development space and potential. However, in recent years, in addition to stand-alone works, other forms of derivative works launched by the "Immortal Sword" series, such as animation and other derivative IPs, have not been able to effectively inherit and carry forward the spirit and characteristics of the "Immortal Sword" series, which has caused players to resent.
However, the discussion of this news is not entirely limited to the "Immortal Sword" series itself, and even more, it has been elevated to the topic of "domestic martial arts games are finished". After all, many people still find it difficult to accept the fact that "the IP of "Immortal Sword" is completely cold".
Contrary to the pessimistic tone that is pervasive at present, the author believes that "the IP of "Immortal Sword" is completely cold" does not mean that "domestic martial arts games are finished". The former is just an individual case, and as an overall domestic martial arts game is cool, the key depends on the quality of the game itself.
Fortunately, at present, we can also find some domestic martial arts games with vitality and excellent game quality. On a longer time scale, we can find "Sword Net 3", which has been in operation for more than ten years. This game not only has a very rich and diverse sect and class system, but also a very complete social system. Players can make more friends through masters and apprentices, gangs, factions, homes, etc., and experience the love and hatred of rivers and lakes.
In a short time scale, we can find that games like "Dream World 3" not only inherit the classic turn-based gameplay, but also add a series of casual cultivation and social interaction gameplay, allowing players to experience fun in different modes. Even with the classic turn-based gameplay, the game has designed a variety of genres and moves, allowing players to experience strategic combat scenarios based on different opponents and scenarios.
Overall, while the "Legend of Sword and Fairy" series may be in trouble, this does not mean that the future of domestic martial arts games is bleak. The market environment and user needs are constantly changing, and the game industry is constantly evolving. If domestic martial arts games want to gain a foothold in the future competition, they must continue to innovate, deeply explore and inherit martial arts culture, and improve the quality of games to meet the needs of the majority of players.
So what else do you think about this news? Welcome to express your comments in the comment area.