The main forum of the 5th National Private Label Conference, with the theme of "New Definition of Own", was held in Zhengzhou International Convention and Exhibition Center on October 16.
Wang Tao, general manager of Tianhong Supermarket Division, delivered a speech at the forum: Tianhong's own brand annual sales of 750 million, the number of single products is 1500, sales account for nearly 10%, profits are higher than other categories 8%, and at present, more attention will be paid to the quality and effectiveness of private brands; private brands and other brands are in love and kill each other, how to balance the relationship between the two is very important.
Private label development helps to solve the problems of category management, such as weak brand negotiation, low gross profit, high price, homogenization, unstable quality of agricultural and sideline products, etc.; category procurement should simultaneously assess the performance of its own brand and the overall performance of the category, private label marketing should also have an independent team, display resources should be appropriately tilted private label, and private labels should also have promoters...