ZMI is a well-known fast charging brand known to most digital players, mainly engaged in consumer electronics accessories such as mobile power, chargers, data cables, batteries, headphones, etc., and has created a number of industry explosions, and is an important participant in China's mobile power industry and fast charging industry.
ZMI was once a Xiaomi ecological chain enterprise, later became a wholly-owned subsidiary of Xiaomi, in 2023 ZMI core team into CUKTECH and then set off, there may be small partners feel complicated and incomprehensible, the following charging head network briefly introduces the development process of ZMI Zimi mobile power supply.
Who is "ZMI Purple Rice"?
"ZMI Jiangsu Zimi Electronic Technology Co., Ltd." was originally a Xiaomi ecological chain enterprise, and the earliest product that users came into contact with should be "ZMI Zimi" mobile power manufactured by Xiaomi.
The era of Xiaomi industry chain enterprises
Jiangsu Zimi Electronic Technology Co., Ltd. was established in 2012, in 2013 Zimi became a member of the Xiaomi industry ecological chain, responsible for the research and development of Xiaomi mobile power and related accessories, launched the first mobile power in the same year, the first time to enter the chaos mobile power market. In 2013, the mobile power market was mixed, with capacity fictitious standards, three-nil products, etc. flooding the entire industry, and Zimi did not follow the trend but went against it, carving high-quality products from a professional point of view.
The first mobile power cell produced by ZMI chose Panasonic / LG cells, which are the suppliers of Apple and Tesla batteries respectively, with excellent quality and solid capacity; The power management solution is PI / MPS from the United States, and the protection chip is from Ricoh and Seiko in Japan; This ultra-luxury configuration far exceeded the manufacturing standards of the industry at that time, and the price of 69 yuan allowed the counterfeit and shoddy copycat charging treasure that had been entrenched in the market for many years to be quickly eliminated. The 10400mAh charging treasure produced by Zimi has exceeded 20 million units in single product sales, becoming a phenomenal product.
After silently working behind Xiaomi for 2 years, in 2015, Zimi's first self-owned brand mobile power PB810 was launched, as Zimi's own son product, with a refreshing small body appearance. Compared with similar products on the market at that time, the PB810's new thin and light design could not imagine that it had a capacity of 10,000mAh under this volume, which opened the road of Zimi's own brand.
In 2016, the "ZMI 10" mobile power bank was launched, dropping a shock bomb for the industry. At this time, it is the MicroUSB interface 18W QC fast charge is popular, USB-C PD fast charging has not yet become popular, ZMI No. 10 is the first equipped with a multi-function USB-C interface, up to 45W high-power bidirectional PD fast charging, and has a docking station function, can expand two USB-A data interfaces for the USB-C notebook interface, becoming the best choice for notebooks, Switch game consoles, and leading the entire charging treasure industry to quickly enter the USB PD era.
In October 2020, after years of baptism, ZMI held the "Exploration, Never Ending" new product launch conference at Nanjing Jiangning Convention and Exhibition Center, which was the first press conference since the establishment of ZMI, bringing two categories of new products, audio and charging, and launched the pinnacle flagship product "ZMI 20 Power Bank".
The word 200W appearing on the screen of the conference does not represent 2 million sales, but a shocking two hundred watts of power, and the performance of the charging treasure soared from 10W to 200W in the 8 years since the birth of Zimi, and the performance has increased geometrically by twenty times. ZMI No. 20 mobile power bank adopts 2C1A three-port independent design, the maximum output power is up to 200W, of which the USB-A interface uniquely supports Xiaomi 120W flash charging. In terms of general standards, USB-C1 supports 100W ultra-high-power PD fast output, USB-C2 supports 45W high-power PD fast charging output, whether it is a notebook, tablet, mobile phone, or headphones, smart wear, it can be charged, and it is charged quickly.
Zimi became a wholly owned subsidiary of Xiaomi
On March 24, 2021, Xiaomi Group announced that it would acquire Zimi International Co., Ltd. 50. With a 09% stake, plus its previous 49.91% stake, ZMI International will become a wholly-owned subsidiary of Xiaomi Group.
In July 2021, Zimi employees successively received entry text messages from Xiaomi, the content was "Welcome to Xiaomi Family, I wish you a smooth work", and the front desk of Zimi Company also changed to the Xiaomi LOGO, since then Zimi is no longer settled in the way of ecological chain enterprises, but officially became a part of Xiaomi, and many employees of Zimi also shared the joy of joining Xiaomi on social platforms.
Turmoil and turmoil
At the end of 2022, users on websites such as Station B and Zhihu posted that Zimi laid off employees and merged into Xiaomi's smart wearable department, causing heated discussions among many users who love Zimi.
On December 23, 2022, Zimi's official Weibo issued a statement to refute rumors, saying that the ZMI brand will continue to exist and develop, and continue to provide users with high-quality products and long-term stable after-sales service, hoping that everyone does not believe in rumors and does not spread rumors.
Some time after the release of the refuting statement, a number of products from ZMI Jingdong's self-operated official flagship store were removed from the shelves of JD.com and could not be searched, for unknown reasons. At the same time, another "Zimi official flagship store" entered major e-commerce platforms at some point and quickly occupied the top position of "Zimi" keyword search, and many consumers could not distinguish the relationship between the two, resulting in buying the wrong product.
It is understood that the "Zimi Official Flagship Store" belongs to "Zime Shenzhen Zimi Centrino Network Technology Co., Ltd.", which is the holder of the Chinese trademark "Zimi", and the trademark registration time is about 2012. Although the registration time was early, "Zime Zimi" has not launched fast charging category accessories for many years, and it will not begin to sell fast charging products on the shelves on a large scale until late 2022.
The protagonist of this article is the well-known fast charging brand is "ZMI Purple Rice", when shopping for small partners mainly look for ZMI English text is the genuine goods, "ZMI Purple Rice" also issued a letter to users on March 14, please pay attention to screening. At present, ZMI's major e-commerce platform products have resumed their shelves and operate normally.
Start again
When everyone is concerned about what to do after the turmoil of ZMI, on April 25, 2023, Zhang Feng, the founder of "ZMI Zimi", posted on Weibo, the content is the introduction of CUKTECH's new fast charging products, and congratulated the core team of ZMI on the success of entrepreneurship.
ZMI's official Weibo has also forwarded CUKTECH's new product content many times, which shows that ZMI and CUKTECH maintain a very friendly relationship.
CUKTECH is the self-operated brand of Nanjing Kuke Electronic Technology Co., Ltd., ZMI, Xiaomi 20W / 33W / 35W / 65W and other chargers are all from the hands of Kuke, and it has created the AD65G phenomenal explosive gallium nitride fast charge.
On April 25, 2023, CUKTECH's blockbuster new CUKTECH No. 30 super energy warehouse was put on sale, which is known as a follow-up to the phenomenal high-performance mobile power supply ZMI 20, which is a new product developed by CUKTECH after absorbing ZMI's core team. CUKTECH 30 Super Power Warehouse has a large power of 40,000mAh, which can provide long-running power guarantee for all users' electronic products. 2C2A interface configuration, with wireless charging module, 300W global output power, support PD3.1 140W fast charging new standard, support 120W meter private fast charging protocol, support five devices charging at the same time.
In addition, there are 120W high-speed charging CUKTECH No. 20 super energy column, with its own lanyard design portable energy warehouse, CUKTECH 65W electric energy card and other new products are being released one after another, it can be said that after the ZMI core team entered Kuke, the performance, design, and new speed of its new products have maintained a very high level.
Charging head network summary
"ZMI Zimi" is an important player that can be written into the development history of China's mobile power industry, it sweeps away the crooked wind of false standards of mobile power battery capacity, brings high-performance power conversion chips and high-quality battery cells to the price level close to the people, promotes USB PD fast charging to quickly popularize in the mobile power category, and broadens the market share of ultra-high-power and high-performance mobile power.
For the younger generation of consumers, ZMI accompanies them from their student days to entering the society, which can be described as "from small to large"; For old users, after witnessing the birth of ZMI, every step is affecting the positive and healthy development of the industry. Whether it is the current ZMI or the new CUKTECH, I believe that it will continue to bring users fast charging products with superior performance in all aspects in the future, bless them!