During the May Day holiday, the temple is about to be crowded, and topics such as "college students burning incense and counting trigrams and primary school students' cross-hand strings" have aroused attention and heated discussions, asking for signatures, burning incense, worshipping Buddha, these customs that were previously labeled as feudal superstitions, have now changed and become a fashionable pursuit of young people, although young people "burning incense to worship Buddha" are not serious about participating in religious activities, but similar behaviors are worth thinking.
According to online data, since the beginning of this year, the number of ticket orders for temple-related scenic spots has increased by 310% year-on-year; Since April, nearly 50% of the post-90s and post-00s generation have booked tickets.
The vast majority of young people go to temples to "burn incense and worship Buddha" out of a "fun" mentality, but behind this phenomenon reflects the powerlessness of young people in real life and confusion about the future.
(1) The psychological problems of young people in the "post-epidemic era" deserve attention
At present, the pace of social life is fast, especially after three years of the new crown epidemic, young people who have just entered the society face more troubles and challenges than before, looking for a job, talking about marriage, adapting to society and other pressures have come one after another, childbirth, supporting the elderly, self-improvement and other worries are concentrated, and in terms of life stage, they have just contacted society, life experience is insufficient, and it is inevitable that the complexity of reality is not estimated enough, resulting in confusion. Some of these young people who came to the temple asked for the examination to go ashore, some sought success in the postgraduate examination, and some sought good health. Career, studies, financial fortune, marriage, and even the trivial things in life have all become the original six pure Buddha service categories. Under the external environmental factors, the psychological state of young people changes, and seeking psychological understanding or comfort has become a common characteristic, and it is difficult to achieve class leapfrogging through individual efforts. Young people choose to pay more attention to "metaphysics", and choose temples with incense and solemn treasures to release pressure, among which young people's psychological pressure and psychological problems need to be paid attention to.
(2) The marketing methods of "Internet celebrity legal objects" lack supervision and vigilance against the infiltration of religious culture into campuses
With the development of this trend, many Taobao merchants have followed the trend to create "Internet celebrity hand strings", and even many local primary schools near stationery stores have begun to sell hand strings, and a large number of online social platforms circulate a large number of videos of primary school students writing homework, trading in exams, and getting together between classes.
At present, it seems that on the one hand, "Internet celebrity legal objects" and related hand-string goods lack market supervision, on the other hand, they are hyped and diverted on social media, resulting in more and more young people rushing to buy. In the face of this phenomenon, it is necessary to guard against the infiltration of religious ideology into mainland campuses. At the same time, it is also necessary to guard against cult organizations in society using this "trendy culture" to carry out illegal missionary work against young people on the mainland.
(3) Excessive publicity and young people's psychology of comparison
More young people are fueled by social media to open the door to metaphysics and get involved in the wave of Buddha worship. Young people share temple tourism experiences and experiences through social platforms, and metaphysical topics have naturally become a kind of social business card. And the effect is remarkable, not only can get the recognition of insiders, form a "social community", but also arouse the interest of outsiders. Under the spread and reshaping of social media, the original way of seeking spiritual solace has been re-kneaded into a new involution track. Social media binds personal luck to not making wishes, thereby chasing more people to join this "piety journey".
(4) Be wary of chaos in the tourism market
The popularity of "temple fever" may lead to a wave of cultural tourism consumption. While welcoming emerging markets, risk issues such as tourism safety, market consumption, and cultural export deserve attention, such as chaotic tourism management, feudal superstition scams, and risk accidents induced by insufficient emergency preparedness.